1. ADIDAS Done By: Li Jingxi Low Yi Sang Sng Wei Rong

2. Content Current Situation Overview Of Campaign Goals of Campaign Campaign Plan Summary

3. Current Situation Lower sales Consumers chooses Nike over Adidas Compare the brand Compare the appearance Low online traffic

4. Overview Of Campaign Create a collection of Adidas footprints Our company slogan “Impossible is Nothing”. 10million fans on Facebook Start of June to End of June

5. Brand Awareness Increase Sales and Revenue Increase traffic to website Goals of Campaign

6. Campaign Plan

7. Impossible Is Nothing(Millions Footprints) Create an impossible challenge to the public Collection of 10million Adidas footprints within end of June Impossible challenge via Facebook Users must be Adidas Facebook fan Upload photo Like the photo Comment on the photo

8. Impossible Is Nothing(Millions Footprints) Prizes to be won each week 1st week - Most creative footprint  2nd week - Most meaningful footprint  3rd week - Funniest footprint  4th week - Weirdest footprint 

9. Impossible Is Nothing(Millions Footprints) Who are the people in this campaign? By man-on-the-streets Consumers will not have unrealistic expectations Elevate the attachment and attraction to this brand

10. Impossible Is Nothing(Millions Footprints) Why use footprints for the campaign? Unique, fun Subtle feedback mechanism Who are the demographic of people? Age Gender Generation To know our target market

11. Summary Make the impossible, POSSIBLE! Millions Footprints To know the true feeling How people feel on our brand Able to target new launch of products

12. ThankYou