iVOX is an interactive boutique agency that focuses on market research, opinion polls and online marketing. Products, methods and tools that iVOX provides to its clients: online surveys, online research communities, online access panels, dedicated research panels, interactive consumer profilers, online brainstorm tools, online focus group software, interactive gamified surveys, lead generation tools, online survey en panel management software …. The unique mix of products & tools, gives iVOX a unique position in the marketing and research market. iVOX focuses on quality, research methodology, flexibility, speed and last but not least creativity. A fusion of the best of traditional research methods with adaptive innovative technology to enable our clients throughout the US, Europe and Latin America to realize their data collection and market research projects. We stand out in our industry by bringing an extra marketing dimension to our research projects and by delivering our clients real marketing benefits.

1. Much more than just facilitating
market research,
we spark connections
since 2003
Leuven - Amsterdam – Paris – Kiev

2. iVOX
Interactive Gamified Research
& Digital Marketing Solutions
Connectology –
we connect sales – marketing and research

3. Contents
• Mission Statement & Proposition & Pillars
• Cases
• Performance stats
• Demos
• Benefits
• Extra cases
3

4. Mission Statement & Proposition
To offer a unique-in-the-market wide range of online research & marketing
solutions
Research
methodology
expertise
Enriched
panel data
and
connectivity
Digital
marketing
campaigning
Online panel
management
software &
platform
2.0 polling &
panel
recruitment
solutions
Methodology
Data
Technology
Social
media &
mobile
20032004200520062007200820092010201120122013

5. 5
Mission Statement & Proposition
To spark connections

6. Data & Process
Management
Quality
Marketing & Research
Connectivity
Research & Campaign
Methodology
Fast & Fair
Flexibility
Content & Concepting
Co-creativity
In-house & Standardized interactive
Technology
Proposition & Pillars

7. 7
Cases
• The Stem Van Vlaanderen: – Client: VTM – Het laatste Nieuws
– type: Interactive Political Vote-test
• Grote Centen Test – Client: BNP Paribas – Telenet – type:
Interactive Financial Profiler
• Holiday-Matcher – Client: Thomas Cook – Het Nieuwsblad –
type: Interactive Tourism profiler
• Vesuvius “Grote Mannen test” – Client: IP Plurimedia – Pocket
Marketing – type: Interactive Men Profiler
• Movie-Matcher – Client: Kinepolis – Het Nieuwsblad - type:
Interactive Men Profiler

8. 8
Case-study: ‘De Stem Van Vlaanderen’

9. 9
Case-study: ‘De Stem Van Vlaanderen’

10. 10
Case-study: ‘De Stem Van Vlaanderen’

11. Case-study: ‘Grote Centen test’
Client testimonial
Eva Borms, Head of CRM, BNPParibasFortis (Bank ranked N°4 in
Europe):
'The Big Money test was a true success for us. We wanted to
reach a large audience that we could survey. To reach the big
numbers these days one needs extra incentives, instant
incentives even in case you want prospects and clients to provide
you with a detailed profile of themselves.
Next to the research entry we also aimed at extending and
enriching our marketing databases. The iCOMPARE
technology works perfect to combine both as an acquisition-tool
as well as a research tool.
It generated qualified leads for our various new financial product
launches since we obtained enriched permission based
prospect data through this project'

12. Case-study: ‘Grote Centen test’
Test about the financial crisis. How much do you and others suffer?

13. Case-study: ‘Grote Centen test’
300.000 invites, 85.000 participants, 75.000 highly qualified
leads, 15.000 new panel members, media exposure (free PR)

14. 14

15. Case-study: ‘Holiday Matcher’
Online and offline call-to-action/ promo campaign launched
on several media websites and magazines

16. 16
Case-study: ‘Holiday Matcher’
The online app allows consumers to detect their ideal promo
packages of Thomas Cook based on their profile. They can
also look up answers from famous locals and friends on
Facebook.

17. Case-study: ‘Holiday Matcher’
Before showing the end-result, participants can downsize the
end-result by indicating a preferred tourist destination first.

18. Case-study: ‘Holiday Matcher’
Opt-in screen for digital marketing purposes

19. 19
Case-study: ‘Holiday Matcher’

20. 20
Case-study: ‘Holiday Matcher’

21. Case-study: ‘Holiday Matcher’
Online Digital Marketing + viral marketing campaign

22. Case-study: ‘Holiday Matcher’
Direct website traffic generation to the brands website at
specific location based on participants responses

23. Case-study: ‘Holiday Matcher’
Notification on Facebook: stimulating viral
marketing campaign

24. &
Testimonials client ‘Vesuvius Project’
Herman Konings, Trend Watcher, CEO Pocket Marketing (Trend-
Watching Agency):
'The Vesuvius project was inspiring. I just knew men weren’t just
all macho. And these men came up with many ideas for
product development in many verticals like Automotive,
FMCG, Electro, Digital, …
It was great to use that wide range of new angles to inspire to
plenty of Marketeers in my workshops'.

25. &
Case ‘Vesuvius Project’ offline to online call
to action campaign

26. 26
&

27. &
Quantitative (iPROFILE- part): find out what
type of men you are.
25.000 participants, profile based targetting possibilities,
marketing portfolio profile analysis, media exposure

28. Case-Study ‘Movie Matcher’
Client testimonial ‘Movie Match Maker’
Kinepolis, Stefaan Claes, CRM & Digital Marketing Director
(Kinepolis runs 23 multiplex cinemas in Belgium, France,Spain,
Poland and Switzerland):
'The Movie-Matcher concept was one of our successful online
marketing campaigns.
We received quite some media attention too since we had
some celebrities involved that filled out the test for us upfront.
The project also had a direct return on investment due to
the online ads.. On top of that I was able to analyze that
huge pile of consumer data that we acquired further for our
segmentation studies.'

29. 29
Case-Study ‘Movie Matcher’
‘Movie Match Maker’
https://secure.ivox.be/demo/moviematcher/demo/stelling1.
html

30. Case-Study ‘Movie Matcher’
Online app ‘Movie Match Maker’
Test it: https://secure.ivox.be/demo/moviematcher/
>100.000 participants, Online Marketing Campaign, media exposure,
research possibilities

31. 31
Case-Study ‘Movie Matcher’

32. Case-Study ‘Movie Matcher’
Socio-and Geo based targetting

33. Case-Study ‘Movie Matcher’
Opt-In on ‘Movie Match
Maker’
Instant consumer profile & instant
segmented info & product offer

34. Case-Study ‘Movie Matcher’
Gamified approaches: Benchmarks with VIP & celebs

35. 35
Performance stats
Product what? Year Results - Unique Visits -
Participants
Minimum # of
qualified leads
Opt-in
E-DM
Audience that was exposed to the
campaign
Reach New
Research
Panel
members
Success
panel
recruitment
Success
Subscriber
opt-in
Medium
Big Money Test -test about the
financial crisis
2008 86124 75000 86124 300000 e-mail addresses 28,7% 12000 14,1% 12%
Vesuvius - What kind of man
are you?
2009 25351 24870 17875 Readers of 'Ambiance' (150000) +
'EOS' (259000) + Grande (160000) +
Touring (393000)
2,6% 5321 21,3% 4,8% call to action ad campaign
in offline magazines
Space for Tomorrow (Ruimte
voor Morgen) - Communication
campaign by Flemish
Government
2010 85048 NAP 100000 subscriber of a newspaper
were mailed and it was announced
5 times on the morning on the
public radio with an audience of
550000
13,1% NAP NAP Breakfast radio + mailing
newspaper
Moviematcher 2012 80000 69000 69000 It was sent published on multiple
online and offline many media ads
and sent to a >150.000 subscribers
database
NAV 5800 7,3% 14% Mailing newspaper +
movietheater group
Holidaymatcher 2009 53500 46400 It was sent published on multiple
online and offline many media ads
and sent to > 120.000 subscribers
database
NAV 4500 8,4% 12% maling by film
theatergroup +
newspapaer
Voice of Flanders 2011 (Stem
Van Vlaanderen)
2011 850000 NAP It was launched onto:
1/the iVOX panel database of
75.000 Flemish
2/a newspaper database of 450000,
3/it was mentioned 6 times in the
news and 1 time in a TV debate
where they discussed the
preliminary results.
4/The TOTAL relevant population
was 5.500.000, being all 18-80
adults that live in the Flemish
region
15,5% 35000 4,1% 6% Radio + website + mailing
by newspaper + ads in
newspaper + TV news
Youth Pact 2012 - JongerenPact
2020 - quantitative part goal: to
improve image of government
amongst youngsters - to engage
youngsters in policy making:
what's on their minds?
2012 25000 NAP 30,000 youngsters were e-mailed
and it was announced 3 times on
the radio (gross total audience
550,000 on MNM radio)
NAV 2145 8,6% NAP Radio (2 announcements
in a popular radio show
with results that were
announced of a poll) +
mailing
AVERAGE 11%

36. Demos
www.ivox.be/demowingia
36
Demo 1/app 1
Demo 2/app 2
Demo 3/app 3

37. 37
Demo/App 1

38. 38

39. 39

40. 40

41. 41

42. 42

43. 43
Demo/App 2

44. 44
App 2

45. 45
App 2

46. 46
App 2

47. 47
App 2

48. 48
Demo/App 3

49. 49

50. 50

51. 51
Innovating by shortening Market Research- Marketing-Sales value chain
Products &
offers
Consumer
Behavior
Focus
Groups
Motivation
al
modellin
g
Opt-in for
further
follow-up
Identifiers
for
surveys
Surveys Analyze
Quantify
segments
Present to
clients
Brief to ad
agency
Double-
Check:
ad-test
Launch
campaign
Post-test
Analyzing
sales data
or brand
awarenes
Adjustme
nt of
products
or realign
position
New
behavior
°°°
°°°
Benefits

52.  (Re-)Activate, Enrich & Convert existing and adjacent
contacts on social media existing lead & client database
through a gamified interactive campaign: Check!
 Drive traffic to your websites (through social media, affiliated
partnerships, sponsors: Check!
 Integrate attitudinal and behavioral targeting into one
CRM & lead database: Check!
 Integrate a unique solution which facilitates to profile,
screen, qualify lead/subscriber/CRM database: Check!
 Offer targeted E-Direct Marketing and online promo offers
based on instant segmentation and targeting of leads with
clear ROI: Check!
 Use opt-in formats that stimulate to enroll: Check!
 Optimize online buying processes by assisting online
consumers: Check!
 Increase (online) lead gen & even online sales: Check!
 Create a true Long term program to generate leads: Check!
52
(Online) Lead
generation &
sales

53.  Create a unique-in-the-market interactive advertising
campaign
 Re-inforce our brand as a premium problem-solving brand
by offering participant assistance: Check!
 Explore the next level Social Media potential by adding a
viral marketing juice: Check!
 Go 2.0 with online advertising: Fun, Engaging, Interactive,
Conversational, Conversionable: Check!
 Anticipate on Audience Engagement principles by creating a
true solution for “what’s in it for me” through instant
benchmarks, gamification and a true value added customized
interactive Direct Marketing offer: Check!
 Integration on multiple platforms through (i-Frames):Check!
 Offer a unique brand experience and provide targeted
product information based on instant profiling: Check!
53
(Online)
Marketing &
advertising

54.  Launch Gamified Research approaches: Check!
 Integrate a quantitative and qualitative approach qualitative
research approach (text mining and online brainstorming):
Check!
 To build a proprietary research & expert panels: Check!
 Integrate motivational and behavioral segmentational
analysis: Check!
 Analyze responsiveness, call-to-action readiness and
lead conversion score by profiles/segments used and by
media-channels used and by each step of the consumer value
chain in regards to (online) campaigns: Check!
 Launch interactive on-line surveys easily loaded on a
website or multiple websites (through i-Frames): Check!
 Your segmentation model validated by respondents
 Create business intelligence continuous consumer datafeed
for further analysis: Check!
 Create an online advertising research solution: Check!
 Targeted recruitment of very specific respondents for
follow-up research projects: Check!
54
(Online)
Market
Research

55. 55
Free PR  Create Unique & fresh proportionally balanced editorial
newsworthy content that can be picked up by media
agencies: Check!
 Scientifically sound proportional stratified closed
sample from the iVOX research panel as reference to
create some buzz in the news: Check!
 Embrace Free PR campaigning by creating unique &
fresh scientifically balanced editorial newsworthy content:
Check!
 Embeddable interactive on-line surveys easily loaded
on a website or multiple websites : Check!
 Create free or even paid awareness around the
campaign because of its on added value for media
audiences: “what’s in it for me?”

56. Socio-demographic profile
education
– gender - age – language - social class – profession -
…
Overall AD profile
Attitude toward ads online – offline
Media consumption profile
TV - radio - print - online
Interactive survey
+ Enriched panel data & industry stats of your target group: modules
Psycho-sociographic profile
(industry & category specific)
Financial profile / FMCG profile/Automotive Profile/Ecology
profile/…
survey data + many extra’s for
advanced segmentation
Benefits
Breakdowns
Segmentation
AD attitude
benchmarks
Media
planning

57. An all-in-one integrated solution: sales/CRM + marketing + market
research + free PR so clients can reach multiple goals simultaneously and
save on costs
57
Creative
Concepting &
Campaigning
Research
Model
Media – Traffic
Technical
interactive
applications
& free PR
iVOX
iVOX/Client
Client/iVOX
Benefits
Media/client

58. Recruitment
through clients
channels
Via call-to-action
campaign
Dedicated
website
www.test.co
m
Online
survey/test
Profile
participant +
explanation
result
Opt-in for
further
follow-up
Targeted
online
product
promo’s
based on
profile
Website
traffic
generation
Integration
with social
media
Analysis
(channel vs
profiles.,..),
channel
effectiveness
onlne
campaign
Leads
database
for upselling
(CRM)
Advanced
tairlormade
pre-selection
for future
research and
DM
campaigns
Flow plan & Steps of full scaled Interactive profiler

59. 59
Extra Cases
• De Stem Van Vlaanderen 2009-2010-2012-2014 – Client:
VMMa – political vote-tester
• G1000 – Client: Levuur – type: Crowdcourced based online
brainstorm & Idea Generator
• Que SPVC quer? (What kind of Sao Paulo do you want?) –
Client: newspaper Estado Do São Paulo - type: Crowdcourced
based online brainstorm & Idea Generator
• Jongerenpact2020 – Client: Vlaanderen In Actie/ Vlaamse
Overheid/Vlaams Cultureel Netwerk – type: Profiler and
Crowdcourced based online brainstorm & Idea Generator
• Is Vlaanderen groot genoeg voor Jou? (Is Flanders big
enough for you?) - Client: Beleidsplan Ruimte – type:Interactive
Communicatiecampagne
• Coolest library of the country (Bibste bib van het land): -
Flemisg Government - type: Crowdcourced based online
brainstorm & Idea Generator

60. 60
Political profiling tool,
more then 800 000 participants

62. Case-study: De Stem Van Vlaanderen
2009-2010-2012-2014
reaching the mass: viral marketing effects through
social media

63. Case-study: De Stem Van Vlaanderen
2009-2010-2012-2014
dedicated website, content generating

64. 64
Case-study: De Stem Van Vlaanderen
2009-2010-2012-2014

65. 65
Case-study: De Stem Van Vlaanderen
2009-2010-2012-2014

66. Case-study: ‘G1000’
Belgian politics: citizens take over policy making due to failing
obstructed government, citizens speak up & generate:
>200,000 participants

67. Case-study: ‘G1000’
Social media integration, media exposure, viral marketing
campaign

68. Estado Do São Paulo
Crowdsouring, Crowd rating, Wisdom of the crowds

69. 69
Textmining
Estado Do São Paulo

70. Jongerenpact
http://www.jongerenpact2020.be/

71. Jongerenpact
Note: original language
was Dutch: website has
been Google Translated

72. Selecting
the
celebrities
Note: original language
was Dutch: website has
been Google Translated
Choice of
the
celebrity
Jongerenpact

73. Jongerenpact

74. Jongerenpact
http://www.youtube.com/watch?v=W3FmgS38W_M

75. Beleidsplan Ruimte –
Interactive Communicatiecampagne

76. How would the coolest library of the country
look like? What would it be like?
76

77. How would the coolest library of the country
look like? What would it be like?
77