This document proposes a new advertising medium using eco-friendly jute bags with advertisements. The summary is: 1) The company, Adbag, would produce jute bags printed with company advertisements to generate profit while promoting environmental sustainability. 2) Adbag would partner with 7 individuals and produce different sized bags each year to sell to retailers, wholesalers, and directly to small advertisers. 3) The business plan outlines fixed capital costs for machinery, equipment, furniture, and a workspace, totaling over 112,000 rupees, to be financed through promoter contributions and bank loans.

1. By:- k.Priyanka

4. New Advertising Medium With Ads On Your
Bags
( eco-friendly bags + a way for advertisers to reach out
to consumers)
 For creating pollution free environment as jute is eco-friendly
products
 To earn profit
 Creating awareness about companies and jobs

5. www.amazon.in
Jobs. in

6. Overview
 Adbag is a product which is eco friendly
and is of low cost with profit on it.
 Partnership basis- 7 Partners

7. VALUE PROPOSITION :
working people, students
 CUSTOMER SEGMENT :
locations where there are N number of
institutes

8.  CHANNELS :
retailers, wholesalers.
 CUSTOMER RELATIONSHIPS :
product differentiation
standard quality at reasonable price
different varieties
environment concern

9. Most advertisers use advertising firms that
decide on media allocations and spends. Most
of our effort is in raising awareness with
advertising firms and agencies. We are also
hoping to move into direct communications
with smaller advertisers as well.

10. Production Programme for a year
Sr. No. Items Qty (Nos) Rate (Rs.) Total Amount
1 large Bags 50 10 500
2 Medium bags 50 5 250
3 Small bags 30 3 90
Total 840

11. Fixed Capital:
1. Land & Building
Workspace 750 sq. mtrs on long term monthly rental basis Rs.20,000/-
Sr. No. Items Qty (Nos) Rate (Rs.) Total Amount
1 Industrial Sewing Machines 31K 5 7,500 37,500
2 Screen of Diff. Designs 15 350 5,250
3 Rubber Wiper 10 125 1,250
4 Dye Paste Stirrer 4 3,600 14,400
5 Cottage Steamer 1 17,500 17,500
6 Water Drum 2 1,500 3,000
7
Scissors, Measuring Tapes and other
Equipments L.S 3,800
Total 82,700
2. Machinery / Equipment

12. Fixed Capital (Contd.)
3. Furniture & Fixtures
Sr. No. Items Qty (Nos) Rate (Rs.) Total Amount
1 Cutting Table 1 1,700 1,700
2 Wooden Woking Table 2 2,000 4,000
3 Chair 5 500 2,500
4 Almirah 2 4,000 8,000
5 Reck 1 3,500 3,500
6 Electrical Fittings 4,500
7 Misc. Items (Stools) L.S 5,500
Total 29,700
Total Fixed Capital
Particulars Amount
Land & Building Nil
Machinery / Equipment 82,700
Furniture & Fixtures 29,700
Total 112,400

13. Particulars Amount
Fixed Assets 112400
Working capital 100000
Total 212400
Means of finance Amount
Promoters contribution (7*20343) 112400
Bank Loan 110000
Total 222400

14. PRICE
The Adbag would be introduced in the market at a
price of Rs10,5,3

15. CSR – cooperate social responsibility
The World Business Council for Sustainable
Development has described CSR as the business
contribution to sustainable economic development
examples: “ Wipro applying “
“computer@classrooms “

16. Single
Segment
Targeting
Other
Segment
Diversifying
Worldwide
World’s
Market Leader

18. Thank You