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โ€ข
โ€ข The sale of goods in large quantities, as for
resale by a retailer.
โ€ข Goods are sold at a lower price than Retailers.
TYPES
Merchant

Agent

Broker
KOTHAPET
FRUIT MARKET
Nalgonda, Ananthapur,
Maharashtra
Daily: 8000 pcs.
Storage: Dry grass

Kashmir, Shimla
Daily: 150cartons
Cold Storage
4% commission

Pears- Imported

Market Timings: 7 AM โ€“ 1PM

Kerala, Karnataka
Small, medium
25000pcs.
Dry grass
Fruit market
APPLES
GRAPES
PINEAPPLES
ORANGES
POMEGRANATE
SWEET LEMON
General SCM Process
INFORMATION

SUPPLIERS
โ€ขMaterials
โ€ขParts
โ€ขSub-assemblies
โ€ขServices

DISTRIBUTORS
โ€ขDelivery
โ€ข Packaging and
then Delivering

PRODUCERS
โ€ขFinished goods
โ€ขServices

CASH

CUSTOMERS
Total Satisfaction
with
โ€ขQuality
โ€ขPrice
โ€ขDelivery
โ€ขService
BUSINESS MODE
Attraction despite of Competition
๏‚ง Huge competition from similar outlets
Attraction
๏‚ง Beautiful arrangement
๏‚ง Bargain
๏‚ง Imported Qualities
Margin Structure
Farmers
Low Price

Agents
Open Auction
( + Profits)

Shop Keepers
(Purchase price + Profit)

Customers
Statutory Obligations
โ€ข Shop Tax
โ€ข Marketing fees
Fruit market

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Fruit market