The document discusses how established businesses can undergo digital transformation. It provides examples of companies in various industries like finance, retail, telecommunications, government, and healthcare that have successfully adapted to changing digital environments. The document then outlines specific strategies that companies in each of these industries can employ to transform digitally, such as using customer data for contextual marketing, predicting customer churn, detecting fraud, and monetizing data APIs for financial institutions.

1. ADAPTING TO CHANGE
An Overview of Successful Digital Businesses
Seshika Fernando
Senior Technical Lead
May 24, 2017

2. DIGITAL TRANSFORMATION
● Uber - Taxi Company that doesn’t own taxis
● AirBnB - Hospitality Service that doesn’t own hotels
● Amazon, Ebay - Retailers that sell products they don’t own
● Stubhub - Ticket Reseller that doesn’t run events
● SpotHero - Parking space provider that doesn’t own parking lots
Digital Native Businesses
2

3. DIGITAL TRANSFORMATION
● [Entertainment] Netflix - Evolved from video rentals (by mail) to a video on
demand service specializing in personalized entertainment recommendation
● [Manufacturing] Hilti - Building construction tools as a service (tracking usage
with IoT sensors)
● [Retail] Safeway - Bringing traditional groceries through eCommerce
● [Hospitality] Hilton - Bypass check-in and access room through mobile phone
● [F&B] Starbucks - Mobile order & pay app to avoid waiting in queue
Established Businesses
3

4. How to
Digitally Transform
YOUR Industry

5. DIGITAL TRANSFORMATION
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Retail & eCommerce
Telecommunication Government
Healthcare
Finance
Credits to Praveen Patchu Crea.tive Mustard, Adrien Coquet, Royyan Wijaya,Chameleon Design, Dennis Kosiuk from Noun Project

6. Finance

7. 7
● Attract new customers
● Keep existing customers
● Improve Operations
● Get new revenue streams

8. CONTEXTUAL MARKETING
Advertise Based on..
Demographics
Current Assets/Liabilities
Card purchase trends
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Decision
Engine
Budget
Core Banking
Effective conversion ratio
Dynamic budgeting

9. PREDICT CHURN
Tell tale signs
● Possessing Single Product
● Decrease in Assets
● Decrease in Card Activity
● Decrease in Online Banking activity
● Cancellation of Standing Orders
● Negative Customer interactions
● Customer complaints on social media
9
Static Data - Core Banking
Transactional Data - Core Banking
Credit Card Data
Online Banking Data
Call Center Logs
Social Media Feeds
Where to find them

10. DETECT FRAUD
● Convert domain knowledge into real-time queries
● Enable contextual and time bound rules
● Detect unknown types of fraud using machine learning
● Fight against International crime rings with Markov Models
● Use easy querying and visualizations to investigate further
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11. OPTIMIZE EVERYTHING
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● Call Center Command Sequence
● Queues at Branches
● ATM Cash Loading
● Pre-fill Forms
● Suggest Standing Orders
● Adjust Loan Payment Dates

12. MONETIZE YOUR DATA
Open APIs
Card purchase trends
Vehicle Loan/Leasing data
Bill Payment Data
Credits to iconsmind.com,Jony,Corpus Delicti,Myly,Creative Agency from Noun Project

13. Retail & eCommerce

14. RETAIL & E-COMMERCE
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Status Quo

15. RETAIL & ECOMMERCE
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Digital Shopping List

16. RETAIL & E-COMMERCE
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Digital Stock Filling
Credits to Praveen Patchu, Miroslav Kosa, Corpus Delicti,Royyan Wijaya, Oksana Latisheva, from Noun Project
A
P
I

17. Telecommunication

18. TELECOMMUNICATION
18Credits to Il Capitano,Unlimicon,Alice Noir, Genius Icons,,Iyikon, Ilya Kobin from Noun Project

19. TELECOMMUNICATION
19Credits to TukTuk Design, from Noun Project

20. Government

21. GOVERNMENT
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Get a business license
Register a company vehicle
Register tenancy contract
Hire employees
Get goods import permit
Import goods
Get certificate of origin
Companies House
Vehicle Licensing Agency
Land Registry
Department of Labour
Import Controller
Customs
Department of Trade
Credits to Karthik Sirinivas from Noun Project

22. GOVERNMENT
22Credits to Karthik Sirinivas, Creative Stall from Noun Project
Companies House
Vehicle Licensing Agency
Land Registry
Department of Labour
Import Controller
Customs
Department of Trade

23. Healthcare

24. HEALTHCARE
24Credits to Royyan Wijaya,Iconosphere, zidney, wilson joseph, Gan Khoon Lay Delware Hossain from Noun Project

25. HEALTHCARE
25Credits to Royyan Wijaya,Iconosphere, zidney, wilson joseph, Gan Khoon Lay Delware Hossain from Noun Project

26. OUR REACH
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Over 350 customers are using our comprehensive platform globally. More than 60 of them
are Fortune 500 and Global 2000 companies