In a digital world that's inundated with content, how do you create something that gets noticed and stands out.

1. Bună dimineața!
@adamdharrell #rockitmoldova

6. Everyone is a publisher.

7. 1999: 80 billion photos

8. 2015: 3 trillion photos

9. Content is eating the world.

10. Attention is our most
scarce resource.

11. The only factor becoming scarce in
a world of abundance is attention."
"
Kevin Kelly - New Rules for the New Economy

12. How do you make your
message spread in today’s
hyper competitive media
environment?

13. What do
people share
& why?

14. Content that inspires high-energy
emotions like anger, awe, or
anxiety are shared more than
content that inspire low-energy
emotions like sadness.

16. If you want
your content
to spread,
it has to evoke
a strong
emotional
response

17. Long form content is more
likely to be shared than
short-form content.

19. High quality long form
content is your best weapon.

20. Content that has a practical
utility is shared more than
any other kind.

21. EgoAltruism
Why People Share Useful Content

22. Altruism
They found it
useful and want
to help others
they care about.

23. Ego
They want to
appear smart and
in the know.

24. Useful content will always
find an audience.

27. If you are a person who buys the states’ rights
argument … or you fly the rebel flag in your
front yard … or you still think women look
really nice in hoop skirts, we politely suggest
you find other amusements on the web. The
Bitter Southerner is not for you."
"
Chuck Reece - Editor, Bitter Southerner

28. 0
125000
250000
375000
500000
Day 1 6 Months 12 Months 24 Months
Bitter Southerner Growth Rate

30. Don't be afraid to have a
strong and unique point of
view about the world.

31. Lets talk about things
going "Viral."

32. There are two types
of virality.

33. The first type is a
viral meme.

35. The second type is
when something is
engineered viral.

36. Sharing is built into
the idea itself.

38. $50,000,000 raised.

39. Why & How?

40. Sharing was an integral
part of participating in the
campaign.

41. It was the perfect way to get
attention while appearing
charitable.

42. There was social pressure
to accept when you got
challenged.

43. Think in terms of
campaigns. Not content.

45. At the heart of all
great campaigns are
stories well told.

46. What if you don't have an
interesting story?

49. Word of mouth is the best
way to make your story
spread.

50. In the modern world,
only remarkable things
get talked about.

51. Don't just limit yourself
to digital.

52. Find creativity within
constraints.

53. Several years ago a ghostly, glassy-
looking man, with a big stomach as
taut as a drum, came to a doctor’s
office in the city. He said, ‘Doctor, I
have come to have you remove a
monkey that was put in my belly."
"
Gabriel Garcia Marquez - El Espectador

54. Some final advice from
someone smarter than me.

55. Use the time of a total stranger in
such a way that he or she will not
feel the time was wasted."
"
Kurt Vonnegut – Author