Lidia Scarlat - Storytelling in a jungle of video communication

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The document discusses storytelling in the modern digital age and provides a toolkit for effective storytelling. It notes that while many reinvent existing ideas, storytelling is experiencing a renaissance. The toolkit promotes clarity, intentionality, emphasis, resolving conflicts, focusing the eye, using motion over static images, embracing unfamiliar ideas, and infusing wonder. It concludes that stories are not exact but involve curiosity.

STORYTELLING
IN A JUNGLE OF VIDEO COMMUNICATION

– Newton N. Minow about Television
“vast wasteland”

for the sake of being creative, many
people keep reinventing the bicycle

everything intenSional
emphasis & repetition

Captain America: The Winter Soldier Main on End Title Sequence.
Created by Sarofsky for Marvel. Main Title Director/Lead Designer: Erin Sarofsky

motion
can the same message be transmitted through PowerPoint?

STORYTELLING TOOLKIT
• clarity
• plot - set out to resolve a conﬂict
• “cold open”
• everything intenSional
• emphasis & repetition
• marriage between medium & story
• DO’s & DON’Ts
• dynamic stills
• focus the eye
• motion, not powerpoint
• have balls for the unfamiliar
• switch off the sound
• infuse wonder

A story is not a widget.
It’s not exact.

See this original post on SpeakerHub's blog: https://speakerhub.com/blog/7-storytelling-techniques-used-most-inspiring-ted-presenters Most speakers have a tendency of sticking to the facts and figures to make their points seem more credible, unbiased, and authoritative. However, facts and figures, without real-life relevance are often forgettable. How can you take these dry pieces of content and turn them into something warm, personable, and most importantly, memorable? Through storytelling. The human mind is particularly adept to relate and remember stories, which is why they are one of the most important tools for speakers looking to make their message stick. In an article published by Visme, writer Nayomi Chibana dives into some of the most impactful storytelling by TED speakers, and explores what makes their storytelling techniques so effective. We’ve summarized the article visually to give you the highlights. Want to get more speaking opportunities? Find out more about SpeakerHub: https://speakerhub.com/how-it-works

Your Rotary Story: Your Secret Weapon

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Our Rotary story is our most powerful tool. Without an interesting narrative, the motivation that drives others to support our work is lost. Think about your own club, and how your projects and events fit within the bigger story of Rotary. This session will focus on applying storytelling and marketing principles to help you tell your story with more consistency and greater impact — leading to better outcomes for your projects and events.

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Lidia Scarlat - Storytelling in a jungle of video communication

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