Rockit Summit, Piotr Bucki - Perfect Pitch in all areas of human interaction

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The document provides advice for pitching ideas effectively by telling engaging stories in 15 seconds or less to grab attention and memory, following Aristotle's four elements of storytelling, and avoiding the "PowerPoint curse" of dull presentations. The overall message is to craft and sell ideas like your life depends on it by using storytelling techniques.

Technology

MarTech is a hot area and one that SMBs are struggling to keep up with. This is supposed to be the decade of the CMO, yet most CMOs of companies of all sizes struggle with implementing tech in their marketing strategy. This keynote helps marketers understand how to look at MarTech, learn the foundations of the "Marketing Technology Stack", what to focus on and how to choose what they need. Learn the top tools, strategies and tactics for finding the right content, creating the right content and amplifying that content to the right people, at the right place, at the right time.

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Why Facebook and Twitter can be as effective as a military jet or a machine gun during the war? How to promote an image of a brave, competent soldier and not to delve into mindless militarism? What are the realities of a "hybrid war"? Oleg Naumenko is a member of One Voice Policy StratCom group at the Administration of the President of Ukraine, working in military public affairs and forming a new image of the Ukrainian Army. He is going to talk about the role of social media and digital communications in reforming Ukraine's military and how the conflicts in the Internet and real battlefields became increasingly interlinked.

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In the past 15 years, over 16 US publications alone have completely closed their foreign bureaus. Many more have shrunk coverage. This has stemmed the flow of money into regions for fixers, translators and photographers—roles that local journalists often performed. Losses in ad revenues and newspaper subscriptions have also forced many local publications to close up shop or downsize. Without financial independence, it has become harder and harder for journalists to be independent and write about what they are interested in. However, technology trends and a number of new startups are making globalization and the Internet work for independent journalists and newsrooms. Learn how you can grab global opportunities, including freelance jobs from media outlets, NGOs, content marketers, PR professionals, business intelligence and grants. The world is growing smaller and you can gain your independence both financially and creatively as technology helps you connect with the groups interested in topics that you care about and that can finance the projects you want to do.

Eric Barrett - Data by design: Choosing the right medium for the message and ...

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Public data in Georgia are growing, yet few are unlocking the stories they can tell. Find out how a small team in Georgia is striving to tell complex stories that matter to communities in creative and engaging ways. I will discuss our lessons learned: - as we choose what stories to tell and our general workflow - as we strive to to obtain data including using FOI requests, scraping sites, and knocking on the doors of NGOs, think tanks, and government agencies - as we attempt to understand the predilections of different audiences and how to leverage that knowledge for more effective engagement including the choice of the medium, how it is distributed, and how we measure impact - as we experiment with different combinations of media to tell stories including online games, infographics, interactive visualuzations, motion graphics, and mixed-media storytelling while also exploring scalable offline options for visual storytelling - and as we increase our capacity and ability to integrate new ways to tell stories in a fast-changing environment of technologies and ideas.

Alan Soon - Innovative digital trends in newsrooms for 2016

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The media industry will continue to evolve this year as more publishers shift from home pages to distributed content platforms like Facebook and Twitter. What are the other trends coming up and how will they change the way media businesses operate? Join Alan Soon, Founder & CEO of The Splice Newsroom, for his predictions on how the year will turn out and how media companies will continue to evolve.

Douglas Arellanes - Find a way or make one: Transforming the news media by sh...

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It's no secret that news organizations worldwide are facing challenges when dealing with digitalization. One approach that is gaining popularity worldwide is to use the open source model of technical development in new and innovative ways. This talk will present the work of Sourcefabric, a Czech nonprofit institute which makes open source tools for news organizations, but will also talk about other interesting initiatives worldwide.

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