This document discusses the 2014 iCloud security breach where private photos of celebrities were leaked online. It covers the social media reaction and ongoing FBI investigation. While Apple stated it was not a security issue, it brought their iCloud security practices under scrutiny right before they were set to announce new iCloud features at their upcoming developer conference. The timing of the breach could not have been worse for Apple.

1. Privacy Under the Cloud
By Sam Zaduk

2. The Issue
• iCloud Security Breach
• High profile celebrities
private data
compromised
• Pictures containing
nudity leaked

3. Reaction
• Social Media Reactions
• Media Coverage
• Security and privacy
issues dominating
conversation
• FBI investigation ongoing

4. Apple Under the Spotlight
• Statement released yesterday
• Emphasizing that it was not a security
compromise
• Fault of bad security maintenance by users
• No iCloud security vulnerabilities present
• “Targeted Attack”
• “Brute Force”

5. Public Concern

6. 6
Business Implications
• Worldwide Developer’s Conference - July 2014
• iOS 8
• iCloud Drive (Apple’s answer to Dropbox)
• CloudKit (tools for developers to create 3rd party apps on top of
iCloud)
• Convergence between devices (iPad, iPhone, Macbook) through
iCloud

7. Timing Couldn’t be Worse

8. Work Cited
• http://www.nytimes.com/2014/09/03/technology/trove-of-nude-photos-sparks-debate-over-online-behavio
• http://www.businessinsider.com/apple-statement-on-icloud-hack-2014-9
• http://www.wired.com/2014/09/the-celebrity-photo-hacks-couldnt-have-come-at-a-worse-time-for-apple
/
• http://online.wsj.com/articles/amazon-to-buy-video-site-twitch-for-more-than-1-billion-
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