Struggling to hit that target ROAS? We've ALL been there before. But fear not, Specialist PPC Agency Digital Gearbox's Becky Hopkin is on hand to share 3 easily actionable tips - developed over a decade and the management of over 100 Google Shopping campaigns - that will get your eCommerce engine roaring once again.

1. Name of talk to go
here, name of talk
Name Surname
Company
@Twitterhandle
SUPERCHARGE
Your Google Shopping
Campaigns
in 20 Minutes
Becky Hopkin
Digital Gearbox
@digitalgearbox

3. SUPERCHARGE Your Google
Shopping…
-

4. SUPERCHARGE Your Google
Shopping…
-
By Segmenting Your Products.
-

5. SUPERCHARGE Your Google
Shopping…
-
By Segmenting Your Products.
-
By Regularly Reviewing Those
Search Terms
-

6. SUPERCHARGE Your Google
Shopping…
-
By Segmenting Your Products.
-
By Regularly Reviewing Those
Search Terms
-
By Utilising Automated Bidding

7. Segment Your
Products.

13. Brand
(Nike, Adidas...etc)
Margin
(High, Med...etc)
Category
(T-Shirts, Hats...etc)
Seasonal
(AW21, SS22...etc)
Segmentation
Examples
Bestsellers
(Top 5, Top 10...etc)

14. Consider
Custom
Labels

15. Campaign Adgroup
Brand -
Adidas
Hats
Jumpers
T-Shirts
Shoes

16. Campaign Adgroup
Category –
T-Shirts
Red
Yellow
Green
Blue

17. 0.33%
Avg. CTR
55p
Avg. CPC
£21.76
Avg. Cost Per
Conversion
2.5%
Conversion
Rate

18. Avg. Cost Per
Conversion
0.48%
Avg. CTR
32p
Avg. CPC
£10.34
Avg. Cost Per
Conversion
3%
Conversion
Rate
↓52%
Avg. Cost Per
Conversion

19. Review Search
Terms Reports
Regularly...

23. ...and update
Negative Keyword
Lists

25. Utilise Automated
Bidding
(Carefully)

26. Device Physical Location
Location Intent Day Of Week
Time Of Day Remarketing
Browser OS System
Search Query Product
Price Seasonality

27. #1 Enhanced cost per click
(ECPC) can help increase
conversions for manual bidding.

28. #2 Target return on ad spend
(ROAS) automatically sets your
bids to maximise your conversion
value, while reaching an average
return on ad spend that you
choose.

29. #3 Maximise clicks automatically
sets bids that help you get as
many clicks as possible within a
target spend amount that you
choose.

30. Before…
13
Avg. Monthly
Conversions
£601
AOV
£7.8k
Avg. Monthly
Revenue
12.9
Avg. Monthly
ROAS

31. …and After
25
Avg. Monthly
Conversions
£766
AOV
£19.1k
Avg. Monthly
Revenue
14.9
Avg. Monthly
ROAS

32. Before…
350
Avg. Monthly
Conversions
£32
AOV
£11.1k
Avg. Monthly
Revenue
4.1
Avg. Monthly
ROAS

33. …and After
948
Avg. Monthly
Conversions
£36
AOV
£33.6k
Avg. Monthly
Revenue
11.3
Avg. Monthly
ROAS

34. Key Benefits
#1 Save time continually
tweaking bids

35. Key Benefits
#2 It takes into consideration
historical performance and
the future goals

36. Key Benefits
#3 It can outperform manual
bidding to drive more sales

37. Automated Bidding Top Tips
#1 Check your conversion
tracking is set up correctly

38. Automated Bidding Top Tips
#2 Feed the algorithms first.
Then be patient

39. Automated Bidding Top Tips
#3 Set your campaigns with
appropriate products
groupings that have the goals
in mind

40. Automated Bidding Top Tips
#4 Remember that a number
of factors may affect your
results over a period of time

41. SUPERCHARGE Your Google
Shopping…
-
By Segmenting Your Products.
-
By Regularly Reviewing Those
Search Terms
-
By Utilising Automated Bidding

42. Name of talk to go
here, name of talk
Name Surname
Company
@Twitterhandle
SUPERCHARGE
Your Google Shopping
Campaigns
in 20 Minutes
Becky Hopkin
Digital Gearbox
@digitalgearbox