Importance of Branding

1. Importance Of
BRANDING
in the digital Era
“Building Bond Beyond Business” www.tecfobs.com

2. The Role of a brand is to
create a bond with the
consumers that will lead to
a power and profit beyond
what the product alone
could achieve
“Building Bond Beyond Business” www.tecfobs.com

3. BRANDING is
Creating the
right perception
among the
audience
“Building Bond Beyond Business” www.tecfobs.com

4. “Building Bond Beyond Business” www.tecfobs.com
Brand
Promise
Innovation
Happy
Experience
Purchase
Moment
Brand
Story
Logo
Tagline
Package
Brand Name
Value
Quality
Social Media
Communication
CRM
Promotion
Website
ServiceProduct
Delivery

5. “Building Bond Beyond Business” www.tecfobs.com
Brand Strategy
Brand Vision
Brand Purpose
Brand Mission
Brand Value
Brand Personality
Brand Preposition

6. Great BRAND
Name has
Great Stories
to tell
“Building Bond Beyond Business” www.tecfobs.com

7. DESIGN is creating
the right sensory
elements that
perceive the brand
in consumers
“Building Bond Beyond Business” www.tecfobs.com

8. “Building Bond Beyond Business” www.tecfobs.com
Brand Design
• Naming
• Logo
• Tagline, and logo lock-up
• Business collateral
• Sales presentation materials
• Trade show
presence/environment
• Packaging design
• Signage
• Creative Explainer videos

9. “Building Bond Beyond Business” www.tecfobs.com
Define and Design
Your Brand
Tecfobs Consulting Corporation
Calicut & Kannur
India
info@tecfobs.com
www.tecfobs.com
+91 81130 70 999
Talk to our Branding Experts
to Know More!!