presentation on amazon by group vision

1. GROUPVISION
Sana Shaikh
85
Nishi Potekat
116
Tanya Nakhuda
110
Ronaldo Naroonha
68
Mehdi Sayed
111
Jayesh Roundhal
109

2. Communication means imparting or exchanging
information by speaking , writing or using some other
medium.
Business communication is the sharing of information
between people within an organization that is performed
for a commercial benefit of the organization. It can also
be defined as relaying of information within a business by
its people,
No organization can function smoothly and prosper
without proper communication. Each and every
organization has to have a strong communication system
to develop and progress.
And today we are going to talk about

3. Amazon is an Americian Electronic Commerce
Company with its headquarters onWashington.
Amazon started as an online bookstore but soon
diversified ,selling DVD’s , Blue Rays, CD’s , MP3
Downloads, Software,Video games , furniture,
food, toys , jewellery & electronics. It was
founded in 1994
Amazon entered Indian e-commerce market
through launching website jungle.com as a
comparison shopping website in February ,2012.
it has separate retail websites for many countries
like Canada ,Germany ,Italy , Japan etc.

4.  Started with B2C relationship
 Added 2 more domains. B2B and C2B.
 Anybody who post amazon links ,amazon earns
commission on click through sales.
 Use of drop shippers or meta sellers
MARKETING DOMAINS
Business to Consumer (B2C)
Business to Business (B2B)
Consumer to Business (C2B)
PRODUCTS
 Books
 Movie, Music and Games
 Digital Download
 Clothing, Shoes and Jewellery
 Electronics
 Home and KitchenAppliences
 Food Products and Beverages
 Sports Equipments

5. AMAZON SERVICES
 Cash on Delivery
 Free home delivery depending on amount of purchase
 It helps costumers to maintain a wish list
 It provides facilities of advertising products online
Targets Of Amazon In India
 To achieve consumers satisfaction
 To establish a long term business
 To gain a huge market share
Vision Of Amazon
 To be Earths most centric company.
 To build a place where people can come to find and discover
anything that might want to buy online.

6. As the world’s largest online retailer, have itself set a high bench for the customer service.
Customer choice included “efficient” “ fast ” , ”reliable” ,”no hustle” , ”easy ” and of course “free
shipping” .Amazon comparatively low prices, free shipping, value oriented products are the
reasons for customer satisfaction
HOW DOES AMAZON ASSURE
Amazon is committed to your complete satisfaction. If you have a problem, they will
reply to quickly by email and take remedial action right away. If you have any
suggestions to help improve the service , Amazon enthusiastically welcomes your ideas.
AMAZON DOES NOT DELIVER CUSTOMER
SERVICE ,THEY BUILD POWERFUL
PARTNERSHIP.

7. Amazon doesn’t just listen to its customers,but understand them.
As part of training sessions every year thousand of managers have to
attend two days call center training. Its about listening and more of
understanding customers.
Serves the needs of customers.
Amazon is not just competitor obsessed , they are customers
obessed.They start with what customers need and then work for it
Amazon never settles for 99%
They are not satisfied until its 100%

8. As a business strategy amazon keeps
comparing itself with its
Competitors, Amazon however ranks 1st
in its price including shipping
Cost as compared to others. Amazon
rates are reasonable and thus
Amazon has many customers
Graph Comparison

10. wholesaler
Amazon. In
customers
INFORMATION
INFORMATION
PRODUCTS
PRODUCTS

11. CONCLUSION
Effective communication enables a company to inform and build relationships
with its stakeholders. It is a two-way process enabling stakeholders to interact
with the company.This includes employees supplying ideas for improvements and
customers providing feedback.
Enterprise uses a multi-channel approach to its communication strategies to
increase awareness of its key messages. Using a mix of formal and informal
communication helps to improve effectiveness. Its internal communications
strategies ensure the company values and culture are maintained. Its ‘on boarding’
programme andThe Hub intranet encourage employee engagement, knowledge
and increases motivation.
To maximize effectiveness of its communications strategies, Enterprise tailors its
communication messages and channels to each specific audience’s needs.This
ensures that any barriers to communication are dealt with. Enterprise regularly
evaluates its internal and external communications strategies to maintain its focus
on high levels of customer service and employee relations.