Social Media and SEO and Google+ - what it can do for you

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A guide from Reach Further about SEO and social media and Google+ - what is good about it?

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  • Who needs a search engine now we can ask our friends?
  • What is Google Plus?
  • https://plus.google.com/104629412415657030658/posts
  • https://plus.google.com/104629412415657030658/posts
  • https://plus.google.com/104629412415657030658/posts
  • https://plus.google.com/104629412415657030658/posts
  • https://plus.google.com/s/social%20media%20for%20learning
  • 1. clicked on in SERPs or on-page & 2. heaviest weighting – Opportunity for demonstration
  • Social Media and SEO and Google+ - what it can do for you

    1. 1. SOCIAL MEDIA AND SEARCH ENGINE OPTIMISATION - SEO
    2. 2. SEO – Getting Found
    3. 3. Keywords – What Are People Typing? • Find words people search for • Place them somewhere that indicates they’re important
    4. 4. Links – Who Votes for You? • Number of links • Authority of links
    5. 5. SEO Goes Social “I found something awesome. Pass it on”
    6. 6. SEO Goes Social“We do look at the socialauthority of a user. We look athow many people you follow,how many follow you, and thiscan add a little weight to alisting in regular search results”Bing “we do use it as a signal... in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.” Google
    7. 7. Content – Target Humans Create Content for people and the robots will follow. Make it: • Useful • Entertaining • Interesting • Shareable
    8. 8. Attribution, Authentication – Authorship People trust people and so do search engines: 1. Give your brand one or more I Wrote figurehead authors 2. Authors need personalities and This specialities 3. Make sure they appear across multiple channels
    9. 9. The G+ Figures 1 Million Business Pages 90 million+ users 80% log in weekly 60% log in daily 69% male [31% female] Largest age demographic 24-35 [38%]
    10. 10. Business on G+No. of Interactions499,546Have in Circles497909
    11. 11. Business on G+Interactions:19 +1s1 share4 comments
    12. 12. Compared to Facebook... No. of LikesPurpose 40.8m
    13. 13. Compared to Facebook... Interactions: 3,619 likes 393 comments 245 shares
    14. 14. So Where’s the Magic of G+ What do people use G+ for: • Videos • Pictures/Photos • Technology Articles • Questions and Conversations • What’s Hot? https://plus.google.com/hot But the real magic is here: Personalised Search
    15. 15. Personal - Stream
    16. 16. Personal - Profile
    17. 17. Personal - Profile
    18. 18. G+ Search Google looks at: • Intro • Employment • Education • Places lived - NOT occupation or tagline And favours people over pages, weighted by circles To be found in G+ Search: Develop your circles and put your job keywords into your intro and employment
    19. 19. G+ Profiles in Google Search
    20. 20. Search Plus Your World
    21. 21. The G+ Currency Two types of +1 1. +1 for URL 2. +1 within G+ Sharing works exactly like Facebook but shows up in SERPs (Search engine results)
    22. 22. And What They Do To SERPS
    23. 23. Authors
    24. 24. Authors
    25. 25. Authors – Linking Online Presence
    26. 26. Actions1. Provide a unique offering on G+2. Create flagship authors, fill out their profiles and link their social channels3. Grow your circles – follow influencers AND peers [http://findpeopleonplus.com]4. Pictures, Videos, Instructions, Guides5. Don’t be afraid to go off topic sometimes6. Mention people who may be interested in your posts
    27. 27. Get in touch!www.reachfurther.com 0113 278 1800 andrew@reachfurther.com @amusedbush

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