Activation case studies with a number of drinks brands - including Ocean Spray, Monster Energy, St Austell Brewery, Grant’s Whisky, Volvic - focussed on integrating digital, shopper and on-pack activations to drive sales.
Using this unique experience from across the grocery category and our established performance models, we create end-to-end activations that deliver measurable sales uplifts.
standout campaigns that have delivered measurable returns and ROI.
Activation case studies with a number of drinks brands - including Ocean Spray, Monster Energy, St Austell Brewery, Grant’s Whisky, Volvic - focussed on integrating digital, shopper and on-pack activations to drive sales.
Using this unique experience from across the grocery category and our established performance models, we create end-to-end activations that deliver measurable sales uplifts.
standout campaigns that have delivered measurable returns and ROI.
Here is the plans book from my capstone class at The University of Georgia. I worked as the Account Executive for this project, although much of the actual work was a collaborative effort. As an advertising student at UGA, it is our responsibility to deliver a full campaign to a real client given to us by a local ATL agency. We were lucky enough to work with 22squared and Baskin Robbins for this class. Hope you enjoy!
CASE STUDY - 'MAGNUM ICE CREAM' by Sharad Dhuliya, J Prateek Kundu and Mukul ...Sharad Dhuliya
The presentation will take you through case study with the prospective of Digital Marketing and visual psychie related to the visual advertisments by the brand.
This presentation of case study was made by the above stated group members as a part of assignment submission at Bridge School of Management, Gurgaon.
The examples and visuals quoted here are taken from various sources of internet and not produced by self.
This is for educational purpose only and shall not be published with authority before taking permissions from various sources used in the presentation.
A detailed analysis of Harvard Business School's case study of Procter and Gamble. Prepared by Kandukuri Sai Omkar a 3rd yr Undergraduate student at BITS Pilani K.K Birla Goa Campus during an marketing internship under Prof. Sameer Mathur.
Case study: Share a Coke Campaign Post-analysis
Campaign: Share a Coke
Client: Coca-Cola
Agencies: Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean
Bellissimo ice cream is made with natural flavours and 10% milk fat for unmatched taste and creaminess.
Cheaper ice creams use artificial flavours and vegetable oil.
At Bellissimo, we strive to create international standard ice creams that are dense, rich, creamy and flavourful, made with real milk fat and real ingredients.
Here is the plans book from my capstone class at The University of Georgia. I worked as the Account Executive for this project, although much of the actual work was a collaborative effort. As an advertising student at UGA, it is our responsibility to deliver a full campaign to a real client given to us by a local ATL agency. We were lucky enough to work with 22squared and Baskin Robbins for this class. Hope you enjoy!
CASE STUDY - 'MAGNUM ICE CREAM' by Sharad Dhuliya, J Prateek Kundu and Mukul ...Sharad Dhuliya
The presentation will take you through case study with the prospective of Digital Marketing and visual psychie related to the visual advertisments by the brand.
This presentation of case study was made by the above stated group members as a part of assignment submission at Bridge School of Management, Gurgaon.
The examples and visuals quoted here are taken from various sources of internet and not produced by self.
This is for educational purpose only and shall not be published with authority before taking permissions from various sources used in the presentation.
A detailed analysis of Harvard Business School's case study of Procter and Gamble. Prepared by Kandukuri Sai Omkar a 3rd yr Undergraduate student at BITS Pilani K.K Birla Goa Campus during an marketing internship under Prof. Sameer Mathur.
Case study: Share a Coke Campaign Post-analysis
Campaign: Share a Coke
Client: Coca-Cola
Agencies: Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean
Bellissimo ice cream is made with natural flavours and 10% milk fat for unmatched taste and creaminess.
Cheaper ice creams use artificial flavours and vegetable oil.
At Bellissimo, we strive to create international standard ice creams that are dense, rich, creamy and flavourful, made with real milk fat and real ingredients.
How To Segment Our Customers In Light Of Evolving Consumer Eating Occasions A...aNumak & Company
The consumer is the king. With their freedom of choice, they can change their preferences of a product or a brand the way they wish to.
Here's looking at the various aspects in which the consumer and the brand influence each other while keeping food and eating habits in focus.
1
Running head: MARKETING PLAN
MARKETING PLAN 5
Marketing Plan
Rana Liberta Nurfahmy
INTO University of East Anglia
4/2/2016
Proffesional communication and skills
Intended for tracy woods
Word count: 1796
Marketing plan
Executive summary
Research shows that there are no sufficient spice shops in Norwich City, which culminated in the idea of starting a business to cater to this market. The aim of the enterprise is to make spices available in a retail shop. Prices will follow as per the weight of the bought product and pre-orders accepted for large quantities bought at once. Spice shop intends to offer the spices in whole and customers have the option of having their spices grounded. Additionally, spice drinks will be offered and so will free Wi-Fi to cater for the tech-savvy customers. The incentives are geared towards ensuring that prospective customers are found and retained. The aim of the business is to make sure that customer gets the best value for their money.
Target customer
Statistics indicate that the demographics lean more towards females than male and middle-aged people than those of the younger group. 31 out of 51 female and 21 out of 48 male people polled used spices for cooking. The numbers show that there is the large potential market for the spice business in Norwich (McDonald, 2008). Out of the 99 respondents polled, 52 of them cook with spices, a figure that is more than half, further proving that there is an enormous market for spices.
According to the respondents, a lot of people between ages 15-40 said that they do not often cook but only do when it is extremely necessary. The reason behind that is that they could be university or college students (Chandler, 2013). More so, people between the ages of 41 to 50 reported to cook always. Looking at the age to gender demographics, the conclusion is that the primary focus should be on the people of middle age from 20 and above, who cook more often at home thus have a higher chance of using spices when cooking. At the same time, women are more likely to be targeted by the spice shop as they are more inclined to cook than men. Competitor Analysis
Direct
1. Herb and spice shop located in the norwich market. 1 Market Pl, Norwich NR2 1ND
Pricing strategy:They keep their prices at reasonable levels, They do not sell their products at really low prices because it would create the assumption that their products are inferior and off low quality but they maintain it at a reasonable price and not at a high so as to not drive away the customers that they attract. The prices of all their products vary because it depends on their product but it is between the 1.66-4.00 gbp per 100 gram price range
Promotional strategy: The promotional strategy of their business is very limited. The business used the norwich city council website as their primary form of advertisement one can find the business information readily available on the city council website. Placing it on the city ...
A real company in a fictitious situations with no online media. Relying on traditional only advertising, they must move into digital and mobile media to stay current with their customers.
Vision:
To duplicate our business model through communications and commitment to quality in a global market and become convenient, remain trusted and engage shoppers.
Food waste initiatives have become increasingly popular amongst major food retailers and foodservice operators in recent years. With the backing of celebrities such as Jamie Oliver, leading retailers and manufacturers signed a commitment to reduce food waste by 20% by 2025 in March 2016. him! explores the shopper attitudes around the topic.
Magna Kultura Foundation’s Grassroots Promotions campaigns in District-Communities using Arts & Cultural Programs. A Social & Cultural Entrepreneurship Advocacy offered to Private Corporations and Civic Organizations as a vehicle to engage communities.
FOR MORE INFORMATION, CONTACT:
Dickie Aguado, Magna Kultura Foundation
Mobile Nos.: +63 917.899.0025 (Globe) or +63 922.899.0026 (Sun)
Direct Line No.: (632) 514-5868
Email Address: magnakulktura@gmail.com
UK Retail - Rising Role Of Mobile For Modern Grocery BuyersInMobi
InMobi Vertical Insights series helps brand
advertisers understand how consumers
use mobile media to research and shop for
products and services, and how mobile
complements other channels throughout
the purchase process.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
2. We’re helping many leading grocery brands use digital
and OOH solutions to target the right consumers in the
right place, and at the right time.
As highlighted by IRI, (8 trends in FMCG e-commerce),
geo-marketing pulls in on-the-go consumers or
encourages impulse online buying with targeted
messages to prompt in-store footfall
Geomarketing drives awareness and consideration at
scale with shoppers in the towns and cities where
products are available in certain retailers, at specific times.
It’s lazer targeting at scale, mass marketing in focused
locations, using our proven model for effectiveness..
USING GEO-MARKETING TO DRIVE SALES
3. 3
SUPPORT A SINGLE RETAILER
Targeting shoppers of a specific retailer
in proximity to their stores.
TARGET INDIVIDUAL STORES
Targeting specific venues, to support other activities,
such as sampling or to drive footfall to outlets.
REGIONAL DISTRIBUTION
Your range is only available in one region,
or your brand is trying to gain sales in a particular city.
SUPPORT LIMITED DISTRIBUTION
Your product or NPD is only listed in a limited
number of stores, requiring targeted support.
7. 7
MENTOS GUM GEO TEST
With distribution limitations, we wanted to
identify whether geo-marketing could drive sales
in specific locations - targeted Morrisons stores.
8. 8
MENTOS GEO TEST
NORTH WEST LONDON
A 10-second animated ad amplified via social in proximity to targeted locations
reaching 1.2M targeted consumers three times over the test period
CREATIVE
9. TARGETED STORES SALES INCREASED BY 20%
9
TEST WEEKS
Geo stores sales +20%
Sales per week - geo stores vs control
Geo targeted stores saw sales uplift of +20% vs control stores +2% over the same period
Control stores sales +2%
11. LAUNCH DINO EGGS
A geo social campaign to support the launch of Dino
Eggs NPD in Morrison’s stores around the UK
With a limited distribution in Morrisons, a geo-targeting
campaign across Facebook and Instagram provided the
opportunity to create awareness amongst a core target of
women aged 30-50 in proximity to the 250 Morrisons
stores where the product is available.
Reach - 2 million with a 3 x frequency.
12. LAUNCHING DINO EGGS IN MORRISONS
12
A 10-second animated advert amplified via social in proximity to to the 250 Morrisons stores where the
product is available - reaching 2M targeted consumers three times over the campaign.
16. Walkers shortbread has undergone a redesign, and the new
products are available exclusively in almost 300 Waitrose
stores across the UK.
A geo campaign to drive awareness and consideration for
the brand by targeting consumers in proximity to Waitrose
stores where the product is available
Targeting 30+ female consumers with a interest in Biscuits,
Gardening or Cooking and also John Lewis or Waitrose
LAUNCHING WALKER’S REBRAND
17. 17
A 10-second video advert amplified via social in proximity to to the 250 Waitrose stores where the
product is available - reaching 1.2M targeted consumers three times over the campaign.
20. KOKO YOGURT NPD
Drive awareness & sales of Koko’s new Greek and
Unsweetened Yoghurt launch in Morrisons stores.
Targeting Females aged 25-44 with interests in
Semi-vegetarianism, Vegetarianism, Lactose, Lactose
Free Milk or Veganism, & Cooking
21. Geo-targeted social advertising around Koko’s top 250 performing Morrisons stores
reaching 1M targeted consumers three times over the campaign
24. Drive awareness & sales of all new
Peter’s Yard Sourdough Bites NPD in
Sainsbury’s and Waitrose stores.
Target ‘Foodie’ females aged 24-45 in proximity
to targeted Sainsbury’s and Waitrose stores
24
PETER’S YARD SOURDOUGH BITES NPD
25. Geo-targeted social advertising around targeted Waitrose & Sainsbury's stores
reaching 1.4M targeted consumers three times over the campaign
28. ACTIVATION
The Facebook advertising was geo-targeted around pub locations in London,
which combined with interest overlays targeting over half a million
professionals with an interest in ale and craft beer, made it a highly targeted
social campaign
The call to action directed consumers to the download the app to try a pint of
Nicholson’s for £1, this also influenced our facebook targeting.
The advertising was deployed on Thursday and Fridays between 11.30am and
8pm. This was to ensure Nicholsons was front of mind when the audience
were most likely thinking about relaxing with a great beer!
35. THINK AND ACT FROM THE CHANNEL TO THE SHELF...
Consumer activations and ideas become more powerful
when channels mix together in an ‘end-to-end’ customer journey
We work with leading grocery brands helping them drive consumers closer to
purchase using a smart mix of ‘digitally centred’ brand, shopper and promotional
marketing working together across the shopper journey.