DataSmart is a marketing tool that profiles businesses' best customers using demographic data to find new prospects with similar characteristics. It statistically analyzes a company's customer database against external demographic data to create a customized report on their best customers. This allows companies to target their marketing messages to prospects that match the demographics of their best existing customers, improving return on investment.

2. Profile your best customers and find new prospects
just like them.
You know who they are. They buy more often, they spend more money, and they tell you what
they want and how to communicate with them. They are your best customers. So how do you
find more prospects just like them - and keep your business rolling along?
DataSmart™ is a powerful marketing tool that statistically profiles your best customers by
matching your customer database against our comprehensive database of U.S. businesses
and/or consumers to create a customized market penetration analysis for your business. The
strength of DataSmart™ lies in up to 25 demographic overlays that reveal information about
your customers so you can market to them - and new prospects - more effectively.
With DataSmart™ your marketing campaigns are
based on statistically relevant data insights that
help you focus on your most profitable customers,
and your best prospects.
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T H E B E N E F I T S O F D ATA S M A R T ™
DataSmart™
FROM JHL DIGITAL DIRECT
• P r o v i d e s a l o w c o s t c u s t o m e r a n a l y t i c s r e p o r t
t h a t p r o f i l e s y o u r b e s t c u s t o m e r s .
• A l l o w s y o u t o t a r g e t y o u r m a r k e t i n g m e s s a g e t o
p r o s p e c t s t h a t m a t c h t h e d e m o g r a p h i c s o f y o u r
b e s t c u s t o m e r s
• R e d u c e s w a s t e a n d i m p r o v e s t h e r e t u r n o n
i n v e s t m e n t f o r y o u r m a r k e t i n g d o l l a r s .
F o r m o r e i n f o r m a t i o n a b o u t
D a t a S m a r t ™ a n d h o w y o u c a n u s e
i t t o i m p r o v e y o u r m a r k e t i n g e f f o r t s
a n d g r o w y o u r b u s i n e s s c o n t a c t
Jim Felhofer at 800-236-0581, ext. 14,
e m a i l : j i m @ j h l . c o m
w w w . j h l d i g i t a l d i r e c t . c o m