If you’re like most advisors, you probably have a few concerns about the new testimonial rule. Your gut may be telling you to play it safe and wait to see how it goes for other advisors first. But here’s the truth: there’s a HUGE advantage to getting out there before the crowd and having testimonials and reviews on your site before anyone else. The fear of being non-compliant shouldn’t hold you back from seizing this opportunity. In this exclusive webinar, I team up with expert guest Leila Shaver of My RIA Lawyer to teach you best practices on how to use the new testimonial rule to market your RIA.

1. Use The New Testimonial Rule To Market Your RIA

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Claire’s story

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Our team
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Leila’s story
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Your story
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6. For the first time in 60 years,
the SEC has announced a new
marketing rule that says...

7. Financial advisors can now use:
1. 2.

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Why Are Reviews So Important?
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9. This is great news!

10. But now you have so many
questions like...

11. How does the new testimonial
rule work?

12. How do I use it to grow my
business?

13. What legal precautions do I
need to be aware of?

14. How do I ask clients for
testimonials without sounding
desperate or pushy?

15. What You Need To Know About
The New Testimonial Rule

16. When Does The New Rule Take Place?

17. New Definition Of “Advertisement”
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18. 7 General Violations To Avoid

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1. Material Misstatements
Or Material Omission
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2. Facts That Cannot Be
SubstantiatedUpon SEC Demand
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3. Materially Misleading
To A Reasonable Investor
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4. Discussions Of Investment Benefits
That Are Not Fair And Balanced
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5. References To Specific Investment
Advice That Are Not Fair And Balanced
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6. Performance Presentations
That Are Not Fair And Balanced
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25. 7. Otherwise Materially Misleading
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26. 3 Conditions For Using Testimonials &
Endorsements In Marketing

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Disclosure Requirements
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28. How To Use Testimonials In
Your Marketing

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Be Compliant
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Add Disclosures
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31. The 3 Types of Reviews You Need
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How many reviews do you need?
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33. How To Get Started With Indigo
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How To Get Started With My RIA Lawyer
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