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A CORPORATE PRESENTATION
By
AEPL – A PIONEERING SPIRIT
Shri A C Choksi, Chairman & Managing Director of the company founded AEPL and has steered
the company through various phases of growth, diversification and economic chapters over
the years. What started, as a modest 5 person operation is now a sizeable company employing
over three hundred people. Today AEPL is one of the biggest manufacturer of Automotive
Control Cables & Turned Components for Cables. We produce over around Six million Cables
annually for our OEM Business Partners.

Timeline.
 1980 - Company formed as a Machine Shop to do job work.
 1982 - Successfully developed Control Cables
 1983 - Company
shifted total focus for
manufacturing
Control Cables. Machine Shop facilities being utilized for
making Turned Parts required for the manufacture of
Heavy Control Cables.

Shri A C Choksi
Chairman & Managing Director

 2007 – One new plant have been commissioned at
PANTNAGAR in UTTARAKHAND north of NEW DELHI.
 2011 – BILIMORA (Gujarat) Plant has been Expanded Phase I
2013 - BILIMORA (Gujarat) Plant has been Expanded Phase II

Shri M A Choksi
Managing Director
Achievements
Bilimora plant expansion Phase
-II
Bilimora plant
expansion Phase –I
Pantnagar plant
Commissioned

Bilimora plant capacity
expanded

Shree A.C. CHOKSI
Chairman

Focus on
manufacturing
control cables
Developed control
cables
Company
formed as a
machine shop

1980

2013

2011

2007

1995

1983

1982
Shree M.A. CHOKSI
M.D
AEPL – GROUP OF COMPANIES
ACEY ENGINEERING PVT.
LTD.

MAC ENGINEERING
INDUSTRIES

AN ISO / TS 16949 CERTIFIED

An ISO 9001 : 2000 Certified

ACEY ENGINEERING PVT. LTD.
PANTNAGAR
AEPL – MAJOR DOMESTIC OEM CLIENTS
PASSENGER CARS , LIGHT & HEAVY COMMERCIAL VEHICLES
2 WHEELER , 3 WHEELER AND 4 WHEELER.

BAJAJ AUTO LTD.
TATA MOTORS LTD.
MAHINDRA & MAHINDRA LTD.
FORCE MOTORS LTD.
ASIA MOTOR WORKS.
OUR VALUED CUSTOMER’S

 AUTOLINE INDUSTRIES LTD
 AUTOMOBILE CORPORATION OF
GOA LTD
 BRAKES INDIA LIMITED
 CAPTAIN TRACTORS PVT. LTD.
 DELPHI AUTOMOTIVE SYS P LTD.
 LARSEN & TOUBRO LIMITED
 LUCAS - TVS LTD., CHAKAN
 MAHINDRA TRUCKS AND BUSES
LIMITED
 MAHINDRA VEHICLE
MANUFACTURERS LTD.

 MGI COUTIER EXOTECH INDUSTRIES
PVT LTD
 PAVNA AUTO ENGINEERING PVT.
LTD.
 ROHIT EXHAUST SYSTEMS PVT. LTD.
 SIMPSION & CO.LTD
 SPACO TECHNOLOGIES (INDIA)
PVT.LTD.
 TATA Marcopolo MOTORS LIMITED
 TATA MOTORS (THAILAND) LTD.
 UCAL FUEL SYSTEMS LIMITED
AEPL – QUALITY CERTIFICATION

ACEY Engineering Pvt. Ltd.
is devoting considerable time to
train and educate its entire workforce
in
system
and
work culture, to maintain the ISO /
TS - 16949 Standard.
AWARDS IN THE YEAR 2011-2012
BEST POKAYOKA AWARD FROM M & M
AWARDS IN THE YEAR 2011-2012
BEST POKAYOKE AWARD FROM -M & M

Rev. 1
AWARDS IN THE YEAR 2011-2012
BEST SUPPLIER AWARD -DANA SPICER.
AEPL – MANUFACTURING FACILITIES - BILIMORA

An

extraordinary mix of Technological capabilities and Geographical location
provides AEPL the ability to offer complete solutions in terms of Designing,
Manufacturing, Logistics & Client Servicing for the Automobile Industry.
AEPL – MANUFACTURING MACHINERY - BILIMORA
AEPL – MANUFACTURING CAPACITY AT PANTNAGAR
EXPANSION PLANT PHOTOGRAPHS
AEPL – PRODUCTS
AEPL products incorporate innovative design and manufacturing concepts to enhance value and
performance. The Company is engaged in manufacturing of Control Cables, Speedometer Cables & Turned
Parts for Cables. AEPL has indigenously developed FRICTION FREE cables which compares to the best
worldwide.

PARKING BRAKE CABLES

HOOD LATCH CABLES

ACCELERATOR CABLES

CLUTCH CABLES

CLUTCH CONTROL LEVER CABLE
AEPL – PRODUCTS

3 WHEELER CABLES

DECOMPRESSOR & STOP CABLES

THROTTLE CABLES

IDLING CABLES
AEPL – PRODUCTS
CABLE COMPONENTS

SPEEDOMETER CABLES
 First Indigenous plant in India
 All machines were Designed & Developed by AEPL Engineers.
 Speedometer Cables for M/s. Bajaj Auto Ltd. & M/s TATA Motors Ltd.
AEPL – VISION & QUALITY POLICY
“We at ACEY Engineering Pvt. Ltd. are committed to Manufacture and
Supply Quality Products, Efficiently, On Time, Every Time. These shall
conform to Customer Requirements & Statutory Regulations. Providing
excellent service will be a total commitment of all Employees by Continual
Improvement, Process Effectiveness and Value for Money in our drive to
become a World Class Manufacturing Organization."
This shall be achieved by
 Implementing ISO / TS 16949 : 2002 Quality Management System.
Training, motivating all the employees in achieving excellence in
product quality.
Upgrading the technology appropriate to the changing needs of
Customers.
This policy shall be periodically reviewed and revised if needed to meet
the changing need of customer.
AEPL – ENGINEERING CENTER & TESTING FACILITIES
ACEY’s State of the art Engineering Center incorporates the latest in complete Testing, Validation and
Development facilities. As a result it not only enables us to comply with the stringent international quality
standards but also we take a step further in improving the quality by the strength of our Development
Capabilities.

HOT & COLD CHAMBER ENVIRONMENT DURABILITY TEST RIG

The Cable is installed on the test rig as per routing diagram on the vehicle. The test is conducted at
– 40 ˚C for 1,00,000 cycles +80 ˚C for 1,00,000 cycles and at ambient temperature for 8,00,000 cycles. The
operating lengths are measured after every 1000 cycles to ascertain that no extraordinary elongation of inner
cables or compression of outer cables.
AEPL – ENGINEERING CENTER & TESTING FACILITIES
DURABILITY TESTING RIG

The Cables are installed on the test rig as per routing on the vehicle. The cable is tested at
ambient temperature up to 10,00,000 cycles. The physical appearance, defect if any, the
elongation are recorded in the test reports.
AEPL – ENGINEERING CENTER & TESTING FACILITIES
UNIVERSAL TENSILE TESTING
MACHINE

SPEEDOMETER CABLES TESTING FIXTURE
AUT CONNE E
O
CT D
T T E F URE
O H UT
We may not strive to be
the largest, yet, surely will
strive to be the best

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Acey Engineering India Private Limited corporate presentation 2014

  • 2. AEPL – A PIONEERING SPIRIT Shri A C Choksi, Chairman & Managing Director of the company founded AEPL and has steered the company through various phases of growth, diversification and economic chapters over the years. What started, as a modest 5 person operation is now a sizeable company employing over three hundred people. Today AEPL is one of the biggest manufacturer of Automotive Control Cables & Turned Components for Cables. We produce over around Six million Cables annually for our OEM Business Partners. Timeline.  1980 - Company formed as a Machine Shop to do job work.  1982 - Successfully developed Control Cables  1983 - Company shifted total focus for manufacturing Control Cables. Machine Shop facilities being utilized for making Turned Parts required for the manufacture of Heavy Control Cables. Shri A C Choksi Chairman & Managing Director  2007 – One new plant have been commissioned at PANTNAGAR in UTTARAKHAND north of NEW DELHI.  2011 – BILIMORA (Gujarat) Plant has been Expanded Phase I 2013 - BILIMORA (Gujarat) Plant has been Expanded Phase II Shri M A Choksi Managing Director
  • 3.
  • 4. Achievements Bilimora plant expansion Phase -II Bilimora plant expansion Phase –I Pantnagar plant Commissioned Bilimora plant capacity expanded Shree A.C. CHOKSI Chairman Focus on manufacturing control cables Developed control cables Company formed as a machine shop 1980 2013 2011 2007 1995 1983 1982 Shree M.A. CHOKSI M.D
  • 5. AEPL – GROUP OF COMPANIES ACEY ENGINEERING PVT. LTD. MAC ENGINEERING INDUSTRIES AN ISO / TS 16949 CERTIFIED An ISO 9001 : 2000 Certified ACEY ENGINEERING PVT. LTD. PANTNAGAR
  • 6. AEPL – MAJOR DOMESTIC OEM CLIENTS PASSENGER CARS , LIGHT & HEAVY COMMERCIAL VEHICLES 2 WHEELER , 3 WHEELER AND 4 WHEELER. BAJAJ AUTO LTD. TATA MOTORS LTD. MAHINDRA & MAHINDRA LTD. FORCE MOTORS LTD. ASIA MOTOR WORKS.
  • 7. OUR VALUED CUSTOMER’S  AUTOLINE INDUSTRIES LTD  AUTOMOBILE CORPORATION OF GOA LTD  BRAKES INDIA LIMITED  CAPTAIN TRACTORS PVT. LTD.  DELPHI AUTOMOTIVE SYS P LTD.  LARSEN & TOUBRO LIMITED  LUCAS - TVS LTD., CHAKAN  MAHINDRA TRUCKS AND BUSES LIMITED  MAHINDRA VEHICLE MANUFACTURERS LTD.  MGI COUTIER EXOTECH INDUSTRIES PVT LTD  PAVNA AUTO ENGINEERING PVT. LTD.  ROHIT EXHAUST SYSTEMS PVT. LTD.  SIMPSION & CO.LTD  SPACO TECHNOLOGIES (INDIA) PVT.LTD.  TATA Marcopolo MOTORS LIMITED  TATA MOTORS (THAILAND) LTD.  UCAL FUEL SYSTEMS LIMITED
  • 8. AEPL – QUALITY CERTIFICATION ACEY Engineering Pvt. Ltd. is devoting considerable time to train and educate its entire workforce in system and work culture, to maintain the ISO / TS - 16949 Standard.
  • 9. AWARDS IN THE YEAR 2011-2012 BEST POKAYOKA AWARD FROM M & M
  • 10. AWARDS IN THE YEAR 2011-2012 BEST POKAYOKE AWARD FROM -M & M Rev. 1
  • 11. AWARDS IN THE YEAR 2011-2012 BEST SUPPLIER AWARD -DANA SPICER.
  • 12. AEPL – MANUFACTURING FACILITIES - BILIMORA An extraordinary mix of Technological capabilities and Geographical location provides AEPL the ability to offer complete solutions in terms of Designing, Manufacturing, Logistics & Client Servicing for the Automobile Industry.
  • 13. AEPL – MANUFACTURING MACHINERY - BILIMORA
  • 14. AEPL – MANUFACTURING CAPACITY AT PANTNAGAR
  • 16. AEPL – PRODUCTS AEPL products incorporate innovative design and manufacturing concepts to enhance value and performance. The Company is engaged in manufacturing of Control Cables, Speedometer Cables & Turned Parts for Cables. AEPL has indigenously developed FRICTION FREE cables which compares to the best worldwide. PARKING BRAKE CABLES HOOD LATCH CABLES ACCELERATOR CABLES CLUTCH CABLES CLUTCH CONTROL LEVER CABLE
  • 17. AEPL – PRODUCTS 3 WHEELER CABLES DECOMPRESSOR & STOP CABLES THROTTLE CABLES IDLING CABLES
  • 18. AEPL – PRODUCTS CABLE COMPONENTS SPEEDOMETER CABLES  First Indigenous plant in India  All machines were Designed & Developed by AEPL Engineers.  Speedometer Cables for M/s. Bajaj Auto Ltd. & M/s TATA Motors Ltd.
  • 19. AEPL – VISION & QUALITY POLICY “We at ACEY Engineering Pvt. Ltd. are committed to Manufacture and Supply Quality Products, Efficiently, On Time, Every Time. These shall conform to Customer Requirements & Statutory Regulations. Providing excellent service will be a total commitment of all Employees by Continual Improvement, Process Effectiveness and Value for Money in our drive to become a World Class Manufacturing Organization." This shall be achieved by  Implementing ISO / TS 16949 : 2002 Quality Management System. Training, motivating all the employees in achieving excellence in product quality. Upgrading the technology appropriate to the changing needs of Customers. This policy shall be periodically reviewed and revised if needed to meet the changing need of customer.
  • 20. AEPL – ENGINEERING CENTER & TESTING FACILITIES ACEY’s State of the art Engineering Center incorporates the latest in complete Testing, Validation and Development facilities. As a result it not only enables us to comply with the stringent international quality standards but also we take a step further in improving the quality by the strength of our Development Capabilities. HOT & COLD CHAMBER ENVIRONMENT DURABILITY TEST RIG The Cable is installed on the test rig as per routing diagram on the vehicle. The test is conducted at – 40 ˚C for 1,00,000 cycles +80 ˚C for 1,00,000 cycles and at ambient temperature for 8,00,000 cycles. The operating lengths are measured after every 1000 cycles to ascertain that no extraordinary elongation of inner cables or compression of outer cables.
  • 21. AEPL – ENGINEERING CENTER & TESTING FACILITIES DURABILITY TESTING RIG The Cables are installed on the test rig as per routing on the vehicle. The cable is tested at ambient temperature up to 10,00,000 cycles. The physical appearance, defect if any, the elongation are recorded in the test reports.
  • 22. AEPL – ENGINEERING CENTER & TESTING FACILITIES UNIVERSAL TENSILE TESTING MACHINE SPEEDOMETER CABLES TESTING FIXTURE
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  • 24. AUT CONNE E O CT D T T E F URE O H UT We may not strive to be the largest, yet, surely will strive to be the best