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Going Beyond
Evaluation
Buzzwords
Lauren Decker, Ph.D.
Edvance Research
Presented at Texas ACE Annual
Conference, Austin, TX.
August 7, 2013
One word or phrase
expressing how you feel
about evaluation
“If you don’t know where you are going, how are you gonna’
know when you get there?”
  Yogi Berra
Where are we going and how
will we get there?
  What’s a logic model and how does it help?
  Defining seemingly inter-changeable terms
  Time and tool to begin a logic model (or refine one)
  What is actually happening and how does it help to
know?
  Program and evaluation importance of understanding
implementation fidelity
  Bringing thoughtful program lessons into evaluation
plan and use
  What makes a great evaluation?
  Planning and asking the right question(s)
Logic Models and
Theories of
Change
Logic Model vs. Theory of
Change
  Logic Model = graphically depicts what your program
is intended to do
  Key program components
  Theory of Change = why your program
operates as intended and how
components and activities are hypothesized
to move outcomes
  Assumptions underlying
expected change
Simple Logic Model
Inputs Outputs Outcomes
Resources Activities Participation Short
Medium
Long
What
we do
Who we
reach
What results
we expect
What we
invest
Logic Model Example
How does having a logic
model help my program?
Program phase
  New program
  Existing program
  Redesigning
existing program
Logic model use
  Creation & planning
  Documentation &
communication
  Reinvention,
improvement, &
expansion
  Use the paper
provided to begin
a logic model for
your program
  Remember to
include resources,
intended activities,
participants, short-,
mid-, and long-
term outcomes
  If you can also
represent the
theory of change
(arrows)
What does our
program logic
model look like?
10 minutes
What should we include in our
program Logic Model?
  Identify:
  All key components of program
  Resources, intended activities, participation, short-,
mid-, and long-term outcomes
  Components and pathways(mediators) through
which program is expected to produce intended
outcomes (theory)
  Student outcome(s) program is designed to
improve
  Short-, mid-, long-term outcomes
  Other outcomes as well if relevant
I have a Logic
Model, now
what?
– What is fidelity of
implementation?
Fidelity of Implementation
  The extent to which key components of
the program are delivered as originally
intended by the developer
  Key components = strategies, practices,
activities and behaviors that are critical to
defining your program
Logic Model Example
Fidelity of Implementation
  the extent to which key components of
the program are delivered as originally
intended by the developer
  Key components = strategies, practices,
activities and behaviors that are critical to
defining your program
  When is your program not your program?
How do I measure fidelity of
my program?
Fidelity
Structural
key
components
Interactional
key
components
Structure Process
How does measuring fidelity
help my program?
  Understanding fidelity helps you know about:
  Participation
  Activity delivery
  Content
  Example questions you can answer:
  Were activities implemented by program staff
according to design?
  Did staff receive program content as planned?
  What were the adaptations that were made to the
program?
  What were the factors that may have affected program
fidelity?
“I think you should
be more explicit
here in Step Two.”
Evaluations without measuring
fidelity…
  Visit someone
else’s logic
model in process
  For the activities
listed suggest:
  What type of
fidelity could be
measured
  Ways of
measuring that
type of fidelity
for the activity
How to measure
fidelity in your
program?
10 minutes
What do we need to do to
understand fidelity of our program?
  Periodically measure implementation
fidelity
  Measured separately for each key
component
  Thresholds specified for determining
whether key components of program
were implemented with fidelity
  Assess and Report whether each key
component was implemented with fidelity
What makes a
great evaluation?
High-quality evaluations include:
  Evaluators who clearly use sound evaluation
principles and practices (transparency,
consideration of context, etc.)
  Complex programs require thoughtful, directed
evaluations
  Focus from the start on use of evaluation
processes and products to provide information
to, and about, the program being evaluated
  Alignment to the program’s logic model and
theory of change
  Include provision for some level of
implementation fidelity
High-quality evaluations include:
  Preparation and planning for variation within multi-
site evaluations
  Consideration of clear deadlines for completion
and deliverables set by program
  Upfront acknowledgement of the limitations of the
proposed evaluation
  Minimizing jargon to increase clarity of
communication of results
  Striking a balance between consultancy/
recommendation support and maintaining
unbiased distance as an independent evaluator
Before meeting with an
evaluator:
  Complete your program logic model and
theory of change
  Or have discussions and ideas of key
components for development assistance from
evaluator
  Consider what you really want to learn
  What outcomes do you want an evaluation to
focus on for your program?
What do you really want to know?
Make sure you ask the right question!
Before meeting with an
evaluator:
  Complete your program logic model and
theory of change
  Consider what you really want to learn
  What data is already available or will need to
be collected to answer your right question(s)?
  If you believe data will need to be collected do
you want to collect them or have the evaluator
conduct the data collection?
  Think about whether you have identified SMART
outcomes!
SMART Outcomes are:
  Specific
  Reflect simple information that is communicable and
easily understood
  Measurable
  Can changes by measured in reliable and valid ways?
  Achievable
  Able to be collected and sensitive to change during the
allotted time
  Relevant
  Reflect information that is important and likely to be used
  Time bound
  Progress can be tracked at desired frequency within
allotted time
Source: Adapted from
World Bank Group.
Questions for an evaluator
  How does your proposed evaluation align with our
program logic model and theory of change?
  What data do you need from us to conduct the
evaluation? What data to you propose to collect,
when, and in what format?
  How intrusive will the data collection be for our
program?
  Will your evaluation be able to tell us if the program
was in place as intended?
  What we really want to know from an evaluation is
_________. How will your proposed evaluation
answer this question?
Questions to ask yourself about an
evaluation proposed to you
  Does the evaluation design reflect my logic model
and theory of change?
  Do the proposed outcomes follow my logic model
and theory of change?
  Is it feasible to collect outcome data at the time I
expect to see changes (short- medium- and long-
term outcomes) in those selected?
  Are the selected outcomes and measures
relevant for my program and my stakeholders?
  Does the evaluation include SMART outcomes that
will be evaluated?
Logic Model Example
Questions?
Thank you.
Lauren Decker, Ph.D.
ldecker@edvanceresearch.com

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Going Beyond Evaluation Buzzwords

  • 1. Going Beyond Evaluation Buzzwords Lauren Decker, Ph.D. Edvance Research Presented at Texas ACE Annual Conference, Austin, TX. August 7, 2013
  • 2. One word or phrase expressing how you feel about evaluation
  • 3. “If you don’t know where you are going, how are you gonna’ know when you get there?”   Yogi Berra
  • 4. Where are we going and how will we get there?   What’s a logic model and how does it help?   Defining seemingly inter-changeable terms   Time and tool to begin a logic model (or refine one)   What is actually happening and how does it help to know?   Program and evaluation importance of understanding implementation fidelity   Bringing thoughtful program lessons into evaluation plan and use   What makes a great evaluation?   Planning and asking the right question(s)
  • 6. Logic Model vs. Theory of Change   Logic Model = graphically depicts what your program is intended to do   Key program components   Theory of Change = why your program operates as intended and how components and activities are hypothesized to move outcomes   Assumptions underlying expected change
  • 7. Simple Logic Model Inputs Outputs Outcomes Resources Activities Participation Short Medium Long What we do Who we reach What results we expect What we invest
  • 9. How does having a logic model help my program? Program phase   New program   Existing program   Redesigning existing program Logic model use   Creation & planning   Documentation & communication   Reinvention, improvement, & expansion
  • 10.   Use the paper provided to begin a logic model for your program   Remember to include resources, intended activities, participants, short-, mid-, and long- term outcomes   If you can also represent the theory of change (arrows) What does our program logic model look like? 10 minutes
  • 11. What should we include in our program Logic Model?   Identify:   All key components of program   Resources, intended activities, participation, short-, mid-, and long-term outcomes   Components and pathways(mediators) through which program is expected to produce intended outcomes (theory)   Student outcome(s) program is designed to improve   Short-, mid-, long-term outcomes   Other outcomes as well if relevant
  • 12. I have a Logic Model, now what? – What is fidelity of implementation?
  • 13. Fidelity of Implementation   The extent to which key components of the program are delivered as originally intended by the developer   Key components = strategies, practices, activities and behaviors that are critical to defining your program
  • 15. Fidelity of Implementation   the extent to which key components of the program are delivered as originally intended by the developer   Key components = strategies, practices, activities and behaviors that are critical to defining your program   When is your program not your program?
  • 16. How do I measure fidelity of my program? Fidelity Structural key components Interactional key components Structure Process
  • 17. How does measuring fidelity help my program?   Understanding fidelity helps you know about:   Participation   Activity delivery   Content   Example questions you can answer:   Were activities implemented by program staff according to design?   Did staff receive program content as planned?   What were the adaptations that were made to the program?   What were the factors that may have affected program fidelity?
  • 18. “I think you should be more explicit here in Step Two.” Evaluations without measuring fidelity…
  • 19.   Visit someone else’s logic model in process   For the activities listed suggest:   What type of fidelity could be measured   Ways of measuring that type of fidelity for the activity How to measure fidelity in your program? 10 minutes
  • 20. What do we need to do to understand fidelity of our program?   Periodically measure implementation fidelity   Measured separately for each key component   Thresholds specified for determining whether key components of program were implemented with fidelity   Assess and Report whether each key component was implemented with fidelity
  • 21. What makes a great evaluation?
  • 22. High-quality evaluations include:   Evaluators who clearly use sound evaluation principles and practices (transparency, consideration of context, etc.)   Complex programs require thoughtful, directed evaluations   Focus from the start on use of evaluation processes and products to provide information to, and about, the program being evaluated   Alignment to the program’s logic model and theory of change   Include provision for some level of implementation fidelity
  • 23. High-quality evaluations include:   Preparation and planning for variation within multi- site evaluations   Consideration of clear deadlines for completion and deliverables set by program   Upfront acknowledgement of the limitations of the proposed evaluation   Minimizing jargon to increase clarity of communication of results   Striking a balance between consultancy/ recommendation support and maintaining unbiased distance as an independent evaluator
  • 24. Before meeting with an evaluator:   Complete your program logic model and theory of change   Or have discussions and ideas of key components for development assistance from evaluator   Consider what you really want to learn   What outcomes do you want an evaluation to focus on for your program?
  • 25. What do you really want to know? Make sure you ask the right question!
  • 26. Before meeting with an evaluator:   Complete your program logic model and theory of change   Consider what you really want to learn   What data is already available or will need to be collected to answer your right question(s)?   If you believe data will need to be collected do you want to collect them or have the evaluator conduct the data collection?   Think about whether you have identified SMART outcomes!
  • 27. SMART Outcomes are:   Specific   Reflect simple information that is communicable and easily understood   Measurable   Can changes by measured in reliable and valid ways?   Achievable   Able to be collected and sensitive to change during the allotted time   Relevant   Reflect information that is important and likely to be used   Time bound   Progress can be tracked at desired frequency within allotted time Source: Adapted from World Bank Group.
  • 28. Questions for an evaluator   How does your proposed evaluation align with our program logic model and theory of change?   What data do you need from us to conduct the evaluation? What data to you propose to collect, when, and in what format?   How intrusive will the data collection be for our program?   Will your evaluation be able to tell us if the program was in place as intended?   What we really want to know from an evaluation is _________. How will your proposed evaluation answer this question?
  • 29. Questions to ask yourself about an evaluation proposed to you   Does the evaluation design reflect my logic model and theory of change?   Do the proposed outcomes follow my logic model and theory of change?   Is it feasible to collect outcome data at the time I expect to see changes (short- medium- and long- term outcomes) in those selected?   Are the selected outcomes and measures relevant for my program and my stakeholders?   Does the evaluation include SMART outcomes that will be evaluated?
  • 31. Questions? Thank you. Lauren Decker, Ph.D. ldecker@edvanceresearch.com