Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Axelson Conference

386 views

Published on

Published in: Technology, News & Politics
  • Be the first to comment

  • Be the first to like this

Axelson Conference

  1. 1. using social mediato reach reporters Nora Ferrell & Demetrio Maguigad
  2. 2. Connecting the Community with Media, the Workshop promotes news that matters!
  3. 3. are you online?
  4. 4. theshiftingmedialandscape
  5. 5. reaching reporters online…
  6. 6. By the numbers68% of journalists agree that reliance on social media has increased69% use mobile phones to assist in their reporting
  7. 7. Top 3 reasons reporters use social networks:Participate in conversationsSearch individuals and organizationsMonitor sentiments or discussions
  8. 8. Be online
  9. 9. craft yourcommunicationsplan
  10. 10. craft yourmessage & story
  11. 11. createa contact list
  12. 12. listen and monitoronline andon-the-ground
  13. 13. personalize yourpitch
  14. 14. follow up andfollow through
  15. 15. ensure content isonline to share
  16. 16. By the numbers53% of journalists still prefer to be contacted by email34% prefer phone11% prefer in-person meeting
  17. 17. case studies
  18. 18. socialize
  19. 19. using social media to reach reportersNora FerrellFollow on Twitter @NoraFerrellnora@newstips.orgDemetrio MaguigadFollow on Twitter @dmaguigaddemetrio@newstips.org@npcommunicatorwww.communitymediaworkshop.org

×