Axelson Conference

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  • IntroductionPresentersExpertise Nora FerrellExpertise Demetrio Maguigad
  • Who is CMW? - DemetrioWho we areWhat we do
  • Survey the RoomWho is online? - DemetrioWhere do you read your news? - Nora
  • Shifting Media LandscapeWhy Social MediaHow are Journalists Using Social MediaWhy Social Media is simply another tool, not a replacement for other forms of communications or news
  • Introduce the idea why people need to reach reporters online – Refer to the study done…We will look at what you need to know about Journalists online, how they are using the tools and the best tips for you to make the connections, build a relationship and pitch your story.
  • According to the recent Survey of the Media in the Wired World, conducted by the Society of New Communications Research and Middleberg Communications – DemetrioAlthough they rely more on social media and mobile technology then ever before, they are using it in ways that are both obvious and in some ways not so obvious.
  • According to the recent Survey of the Media in the Wired World, conducted by the Society of New Communications Research and MiddlebergCommunications.
  • First, Be Online - DemetrioDevelop your online social presenceHave a blog Promote your message through your online presence – it’s brilliant because there’s no middle man on your own website!
  • Craft your Communications Plan - DemetrioWhat do you want to happen if you’re successful?Incorporate a social media policy and social media strategy in your communications work. Understand your audience and have set measurable goals.
  • Craft your message and story - DemetrioKnow what is newsworthyKnow what you want to say
  • Know who you want to pitch,Where their stories and published or broadcastAnd what audiences they reachStart with a small list of people
  • Monitor both Online and On the Ground - NoraRead reporters’ stories Follow what they are posting and sharing
  • Personalize your pitchBuild a relationship (protracted)Tell them what you want
  • Personalize your pitchBuild a relationship (protracted)Tell them what you want
  • Ensure content is online to share Social media helps drive traffic (including media) back to your information and your message
  • According to the recent Survey of the Media in the Wired World, conducted by the Society of New Communications ResearchandMiddleberg Communications
  • Case StudiesStory about Eva - DemetrioMary Schmich - DemetrioStory about NEW News on Twitter - Nora
  • IntroductionPresentersExpertise Nora FerrellExpertise Demetrio Maguigad
  • Axelson Conference

    1. 1. using social mediato reach reporters Nora Ferrell & Demetrio Maguigad
    2. 2. Connecting the Community with Media, the Workshop promotes news that matters!
    3. 3. are you online?
    4. 4. theshiftingmedialandscape
    5. 5. reaching reporters online…
    6. 6. By the numbers68% of journalists agree that reliance on social media has increased69% use mobile phones to assist in their reporting
    7. 7. Top 3 reasons reporters use social networks:Participate in conversationsSearch individuals and organizationsMonitor sentiments or discussions
    8. 8. Be online
    9. 9. craft yourcommunicationsplan
    10. 10. craft yourmessage & story
    11. 11. createa contact list
    12. 12. listen and monitoronline andon-the-ground
    13. 13. personalize yourpitch
    14. 14. follow up andfollow through
    15. 15. ensure content isonline to share
    16. 16. By the numbers53% of journalists still prefer to be contacted by email34% prefer phone11% prefer in-person meeting
    17. 17. case studies
    18. 18. socialize
    19. 19. using social media to reach reportersNora FerrellFollow on Twitter @NoraFerrellnora@newstips.orgDemetrio MaguigadFollow on Twitter @dmaguigaddemetrio@newstips.org@npcommunicatorwww.communitymediaworkshop.org

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