Driving an Upswing in
a Downturn at PolyOne
High Performance through Business Transformation
PolyOne Corporation is a premier global provider of
specialized polymer materials, tailored services and
end-to-end solutions. With more than 10,000 customers
in 35 countries, the company offers more than 35,000
products to a wide range of industries, including building
and construction, electrical and electronics, industrial,
health care, packaging, textiles and transportation, and
several others. Headquartered in northeast Ohio, the
corporation maintains operations in North America,
South America, Europe and Asia, including more than
30 manufacturing facilities in 20 countries. Its 2010
revenues totaled $2.6 billion, which is an increase
of 27 percent versus the full year 2009.
2
Facing unprecedented declines in
demand due to the recent global eco-
nomic downturn, PolyOne wanted to
restructure its manufacturing footprint
and implement cost savings initiatives
to remain competitive and mitigate the
effects of the downturn. Strong change
management was needed to improve
efficiencies across all areas of the busi-
ness, break down functional barriers,
and create collaboration between
regions and business units on such
enterprise issues as inventory manage-
ment, price management and sales force
performance. Senior Vice President of
Process Improvement and Supply Chain
Tom Kedrowski described the initiative
by saying, “In the midst of the worst
financial crisis in decades, we com-
mitted resources to improving our
processes for the benefit of our
customers and shareholders.”
Improving cash flow and seeking
greater efficiencies were imperative,
but the leadership team also wanted
to expand PolyOne’s capabilities from
manufacturing cyclical commodity
chemicals to offering more specialized
solutions that require more customer
relationship management skills and
greater sales force effectiveness.
PolyOne’s leaders knew they needed
to bring in greater Lean Six Sigma (LSS)
expertise to achieve a successful
business transformation and get the
company back on the path to high
performance. Desiring a formal and
structured transformation strategy,
company leaders determined to use
Lean Six Sigma as the foundation
to support PolyOne’s four strategic
pillars—specialization, globalization,
operational excellence and commercial
excellence. Opportunities for process
improvement would be split evenly
between manufacturing and commercial
functions.
Prior to the downturn, PolyOne had
initiated a small number of Lean
activities and kaizen (Japanese for
“improvement”) events to improve
efficiency. While these efforts created
small incremental changes in certain
areas of the business, they failed to
achieve significant transformational
process improvements, and the improve-
ments were difficult to execute in a
timely manner.
Many company leaders had worked
with Accenture in the past and knew
our strong track record of delivering
comprehensive solutions on a global
scale and helping clients succeed with
multinational Lean Six Sigma deploy-
ments. To acquire the training needed
to jump-start the company’s transfor-
mation, PolyOne sought guidance from
the Accenture Process & Innovation
Performance team.
Business challenge
3
Starting with the LSS turnaround
strategy architected by Tom Kedrowski
in December 2008, Accenture worked
with PolyOne to engage the leadership
team, make key deployment decisions,
build a project pipeline and deliver
LSS training.
More than 20 PolyOne associates from
around the globe gathered to help
create a deployment road map and
make key decisions to guide the effort.
One goal was to ensure that at least
50 percent of the projects focused
on commercial (customer-facing) pro-
cesses and functions to drive greater
benefits to the customer along with
higher revenue growth.
One of the first activities to broadly
engage PolyOne employees involved
conducting workshops to identify
and prioritize projects in key focus
areas, including pricing, sales force
effectiveness, manufacturing efficiency,
sourcing, sales and operations planning,
and inventory management. Accenture
and PolyOne could accelerate the proj-
ect selection process because some
members of the PolyOne LSS deploy-
ment team had previously worked with
Accenture in deploying an LSS trans-
formation. Using their experience, these
members were able to develop a bench-
marking template to help the various
business units focus on project oppor-
tunities in each of the key areas.
But even amidst a great start for
PolyOne, analysts painted a grim pic-
ture of the company’s prospects. One of
these was an equity research analyst
in chemicals. In March 2009, he said,
“We think the odds of (PolyOne) mak-
ing it through this challenging period
without having to file Chapter 11 are
slightly better than 50%.”
Undaunted, PolyOne’s leaders pressed
on toward their goal and investment
to train their associates and execute
the business transformation. In the first
year, Accenture trained more than 600
employees in Lean Six Sigma. Employees
achieve LSS certification in a manner
comparable to martial arts grades, with
various belts awarded to professionals
who advance to higher levels of profi-
ciency. Attendees included employees
engaged in yellow belt training, green
belt training and black belt training.
Accenture also provided training for
leadership team members and project
sponsors. By the end of 2010, PolyOne
had trained more than 25 percent of
its associates from around the globe
in Lean Six Sigma.
How Accenture helped
4
5
In addition to the initial green belt and
black belt training, Accenture helped
PolyOne execute important short-term
kaizen events that yielded encouraging
results and built momentum for further
improvements. Many kaizen events were
identified as part of ongoing green belt
and black belt projects, and they were
completed within the larger project for
enhanced process changes. In addition,
dedicated kaizen leaders were trained
in the United States, Asia and Europe
to leverage the fast results of kaizen
events.
The initial wave of green belt and black
belt projects emerged to a great extent
from management-led project identi-
fication sessions and senior-executive
suggestions; however, LSS projects now
are being initiated by all levels of the
organization and then are being led
by a growing number of experienced
black belt and green belt practitioners
within PolyOne.
In the LSS deployment’s first year,
PolyOne identified more than 400
project opportunities and chartered
about 200 projects that touched all
areas of the business in all areas of the
world. Focus areas included pricing,
inventory management, manufacturing
and distribution footprints, and procure-
ment functions. In addition, several
global projects also focused on sales
force effectiveness and manufacturing
material efficiency.
From the beginning, management’s
determination to foster a climate
of change was a key contributor to
PolyOne’s success. Stephen Newlin,
PolyOne’s chairman, president and
CEO, had set the tone, saying, “Lean
Six Sigma is a process improvement
that brings fundamental and permanent
change to our organization. Everybody
has to participate.” Management pro-
moted participation further through
employee newsletters, Global LSS
Expos, an internal LSS website and the
message, “Profitable growth through
customer focus. It’s everyone’s business.“
5
6
Accenture and the PolyOne executive
team effectively engaged all business
units and functions across multiple
regions and countries. PolyOne achieved
significant savings and began to see a
return on investment much earlier than
expected. Through the effectiveness
of our transformational approach and
partnership, the company realized
significant hard benefits and working
capital reductions of close to 40 percent
(2008 to 2009) by the end of the proj-
ect’s first year. In addition, on-time
delivery has improved from 81 to 95
percent during the same time period
with customer complaints at a histori-
cal low level in 2010. Operating income
growth of PolyOne specialty platform
products is also up by 50 percent
compared to pre-recession periods
(2007 to 2009).
The impact of the LSS projects has
helped improve cash flow and renew
credibility with Wall Street. PolyOne’s
stock price and profits have increased
significantly since the beginning of
2009, and shareholder value has
increased as well. In early 2009, Poly-
One’s share price was trading at $1.34
per share. In the third year of the LSS
transformation, the share price has
increased more than 10-fold, rising to
over $14 per share. What’s more, LSS
projects are driving gross margin
improvement each year over the next
three to four years. The turnaround
was so dramatic that in August 2009,
the same analyst who in March had
given the company only a 50 percent
chance of surviving was telling clients
to buy PolyOne.
Additionally, PolyOne’s first-year
business results coupled with superb
Lean Six Sigma execution culminated
with it being recognized as the “Best
Start-up Program” at the International
Quality and Productivity Center’s (IQPC)
11th Annual Lean Six Sigma and Process
Improvement Summit held in January
2010. Chosen from a pool of 400
entrants, PolyOne received the award
based on its ability to set organizational
direction, deliver business benefits, and
initiate a culture change. The award
has been widely publicized and lauded
within the company, and it was a key
momentum driver for the 2010 Lean
Six Sigma activities.
According to Tom Kedrowski, “Our LSS
success was a direct reflection of our
ability to translate customer feedback
into process improvement projects.
We are thankful to our customers for
partnering with us and allowing us to
transform their needs into mutually
beneficial solutions. The program has
been instrumental in allowing us to
improve customer service and quality
while delivering both balance sheet
and operating margin improvements.”
Supporting their strategy execution
with Lean Six Sigma training and
deployment expertise, Accenture has
been instrumental in helping PolyOne
execute impactful projects and achieve
high performance. The implementation
has been the centerpiece of not only a
very successful relationship, but a solid
partnership between Accenture and
PolyOne—so successful that PolyOne
awarded Accenture Process & Innova-
tion Performance the 2010 Supplier of
the Year Award. PolyOne and Accenture
remain in their third year of partnership
and contiguous Lean Six Sigma deploy-
ment support. The longevity of the
relationship is a direct result of
Accenture’s significant contribution
to the PolyOne business turnaround
in 2009, and continued value from
training and support in North America,
South America, Asia and Europe
through 2011.
In addition to PolyOne, Accenture
has helped numerous other companies
successfully transform their internal
operations and streamline cross-
functional workflows by integrating the
methodologies of Lean and Six Sigma.
This combined management strategy
targets operational speed, quality, cost
reduction and customer satisfaction
in product and service delivery—key
capabilities for organizations pursuing
high performance.
Delivering high performance
About Accenture
Accenture is a global management
consulting, technology services and
outsourcing company, with approximately
323,000 people serving clients in more
than 120 countries. Combining unparalleled
experience, comprehensive capabilities
across all industries and business functions,
and extensive research on the world’s
most successful companies, Accenture
collaborates with clients to help them
become high-performance businesses and
governments. The company generated net
revenues of US$30.0 billion for the fiscal
year ended Aug. 31, 2014. Its home page
is www.accenture.com.
About Accenture
Management Consulting
Accenture is a leading provider of
management consulting services
worldwide. Drawing on the extensive
experience of its 13,000 management
consultants globally, Accenture Management
Consulting helps clients move from issue
to outcome, with pace, certainty and
strategic agility. We enable companies
and governments to achieve high
performance by combining broad
and deep industry and functional
offerings and capabilities across seven
service lines: Customer Relationship
Management, Finance & Performance
Management, Process & Innovation
Performance, Risk Management, Talent
& Organization Performance, Strategy,
and Supply Chain Management.
Accenture Process & Innovation
Performance consulting services help
clients to embed continuous business
improvement in an organization’s operational,
process, and innovation capabilities to
enhance long-term profitability.
Copyright © 2015 Accenture
All rights reserved.
Accenture, its logo, and
High Performance Delivered
are trademarks of Accenture.
This document makes reference to trademarks that
may be owned by others. The use of such trademarks
herein is not an assertion of owner-ship of such
trademarks by Accenture and is not intended to
represent or imply the existence of an association
between Accenture and the lawful owners of
such trademarks.

Accenture-Driving-an-Upswing-in-a-Downturn-at-PolyOne

  • 1.
    Driving an Upswingin a Downturn at PolyOne High Performance through Business Transformation
  • 2.
    PolyOne Corporation isa premier global provider of specialized polymer materials, tailored services and end-to-end solutions. With more than 10,000 customers in 35 countries, the company offers more than 35,000 products to a wide range of industries, including building and construction, electrical and electronics, industrial, health care, packaging, textiles and transportation, and several others. Headquartered in northeast Ohio, the corporation maintains operations in North America, South America, Europe and Asia, including more than 30 manufacturing facilities in 20 countries. Its 2010 revenues totaled $2.6 billion, which is an increase of 27 percent versus the full year 2009. 2
  • 3.
    Facing unprecedented declinesin demand due to the recent global eco- nomic downturn, PolyOne wanted to restructure its manufacturing footprint and implement cost savings initiatives to remain competitive and mitigate the effects of the downturn. Strong change management was needed to improve efficiencies across all areas of the busi- ness, break down functional barriers, and create collaboration between regions and business units on such enterprise issues as inventory manage- ment, price management and sales force performance. Senior Vice President of Process Improvement and Supply Chain Tom Kedrowski described the initiative by saying, “In the midst of the worst financial crisis in decades, we com- mitted resources to improving our processes for the benefit of our customers and shareholders.” Improving cash flow and seeking greater efficiencies were imperative, but the leadership team also wanted to expand PolyOne’s capabilities from manufacturing cyclical commodity chemicals to offering more specialized solutions that require more customer relationship management skills and greater sales force effectiveness. PolyOne’s leaders knew they needed to bring in greater Lean Six Sigma (LSS) expertise to achieve a successful business transformation and get the company back on the path to high performance. Desiring a formal and structured transformation strategy, company leaders determined to use Lean Six Sigma as the foundation to support PolyOne’s four strategic pillars—specialization, globalization, operational excellence and commercial excellence. Opportunities for process improvement would be split evenly between manufacturing and commercial functions. Prior to the downturn, PolyOne had initiated a small number of Lean activities and kaizen (Japanese for “improvement”) events to improve efficiency. While these efforts created small incremental changes in certain areas of the business, they failed to achieve significant transformational process improvements, and the improve- ments were difficult to execute in a timely manner. Many company leaders had worked with Accenture in the past and knew our strong track record of delivering comprehensive solutions on a global scale and helping clients succeed with multinational Lean Six Sigma deploy- ments. To acquire the training needed to jump-start the company’s transfor- mation, PolyOne sought guidance from the Accenture Process & Innovation Performance team. Business challenge 3
  • 4.
    Starting with theLSS turnaround strategy architected by Tom Kedrowski in December 2008, Accenture worked with PolyOne to engage the leadership team, make key deployment decisions, build a project pipeline and deliver LSS training. More than 20 PolyOne associates from around the globe gathered to help create a deployment road map and make key decisions to guide the effort. One goal was to ensure that at least 50 percent of the projects focused on commercial (customer-facing) pro- cesses and functions to drive greater benefits to the customer along with higher revenue growth. One of the first activities to broadly engage PolyOne employees involved conducting workshops to identify and prioritize projects in key focus areas, including pricing, sales force effectiveness, manufacturing efficiency, sourcing, sales and operations planning, and inventory management. Accenture and PolyOne could accelerate the proj- ect selection process because some members of the PolyOne LSS deploy- ment team had previously worked with Accenture in deploying an LSS trans- formation. Using their experience, these members were able to develop a bench- marking template to help the various business units focus on project oppor- tunities in each of the key areas. But even amidst a great start for PolyOne, analysts painted a grim pic- ture of the company’s prospects. One of these was an equity research analyst in chemicals. In March 2009, he said, “We think the odds of (PolyOne) mak- ing it through this challenging period without having to file Chapter 11 are slightly better than 50%.” Undaunted, PolyOne’s leaders pressed on toward their goal and investment to train their associates and execute the business transformation. In the first year, Accenture trained more than 600 employees in Lean Six Sigma. Employees achieve LSS certification in a manner comparable to martial arts grades, with various belts awarded to professionals who advance to higher levels of profi- ciency. Attendees included employees engaged in yellow belt training, green belt training and black belt training. Accenture also provided training for leadership team members and project sponsors. By the end of 2010, PolyOne had trained more than 25 percent of its associates from around the globe in Lean Six Sigma. How Accenture helped 4
  • 5.
    5 In addition tothe initial green belt and black belt training, Accenture helped PolyOne execute important short-term kaizen events that yielded encouraging results and built momentum for further improvements. Many kaizen events were identified as part of ongoing green belt and black belt projects, and they were completed within the larger project for enhanced process changes. In addition, dedicated kaizen leaders were trained in the United States, Asia and Europe to leverage the fast results of kaizen events. The initial wave of green belt and black belt projects emerged to a great extent from management-led project identi- fication sessions and senior-executive suggestions; however, LSS projects now are being initiated by all levels of the organization and then are being led by a growing number of experienced black belt and green belt practitioners within PolyOne. In the LSS deployment’s first year, PolyOne identified more than 400 project opportunities and chartered about 200 projects that touched all areas of the business in all areas of the world. Focus areas included pricing, inventory management, manufacturing and distribution footprints, and procure- ment functions. In addition, several global projects also focused on sales force effectiveness and manufacturing material efficiency. From the beginning, management’s determination to foster a climate of change was a key contributor to PolyOne’s success. Stephen Newlin, PolyOne’s chairman, president and CEO, had set the tone, saying, “Lean Six Sigma is a process improvement that brings fundamental and permanent change to our organization. Everybody has to participate.” Management pro- moted participation further through employee newsletters, Global LSS Expos, an internal LSS website and the message, “Profitable growth through customer focus. It’s everyone’s business.“ 5
  • 6.
    6 Accenture and thePolyOne executive team effectively engaged all business units and functions across multiple regions and countries. PolyOne achieved significant savings and began to see a return on investment much earlier than expected. Through the effectiveness of our transformational approach and partnership, the company realized significant hard benefits and working capital reductions of close to 40 percent (2008 to 2009) by the end of the proj- ect’s first year. In addition, on-time delivery has improved from 81 to 95 percent during the same time period with customer complaints at a histori- cal low level in 2010. Operating income growth of PolyOne specialty platform products is also up by 50 percent compared to pre-recession periods (2007 to 2009). The impact of the LSS projects has helped improve cash flow and renew credibility with Wall Street. PolyOne’s stock price and profits have increased significantly since the beginning of 2009, and shareholder value has increased as well. In early 2009, Poly- One’s share price was trading at $1.34 per share. In the third year of the LSS transformation, the share price has increased more than 10-fold, rising to over $14 per share. What’s more, LSS projects are driving gross margin improvement each year over the next three to four years. The turnaround was so dramatic that in August 2009, the same analyst who in March had given the company only a 50 percent chance of surviving was telling clients to buy PolyOne. Additionally, PolyOne’s first-year business results coupled with superb Lean Six Sigma execution culminated with it being recognized as the “Best Start-up Program” at the International Quality and Productivity Center’s (IQPC) 11th Annual Lean Six Sigma and Process Improvement Summit held in January 2010. Chosen from a pool of 400 entrants, PolyOne received the award based on its ability to set organizational direction, deliver business benefits, and initiate a culture change. The award has been widely publicized and lauded within the company, and it was a key momentum driver for the 2010 Lean Six Sigma activities. According to Tom Kedrowski, “Our LSS success was a direct reflection of our ability to translate customer feedback into process improvement projects. We are thankful to our customers for partnering with us and allowing us to transform their needs into mutually beneficial solutions. The program has been instrumental in allowing us to improve customer service and quality while delivering both balance sheet and operating margin improvements.” Supporting their strategy execution with Lean Six Sigma training and deployment expertise, Accenture has been instrumental in helping PolyOne execute impactful projects and achieve high performance. The implementation has been the centerpiece of not only a very successful relationship, but a solid partnership between Accenture and PolyOne—so successful that PolyOne awarded Accenture Process & Innova- tion Performance the 2010 Supplier of the Year Award. PolyOne and Accenture remain in their third year of partnership and contiguous Lean Six Sigma deploy- ment support. The longevity of the relationship is a direct result of Accenture’s significant contribution to the PolyOne business turnaround in 2009, and continued value from training and support in North America, South America, Asia and Europe through 2011. In addition to PolyOne, Accenture has helped numerous other companies successfully transform their internal operations and streamline cross- functional workflows by integrating the methodologies of Lean and Six Sigma. This combined management strategy targets operational speed, quality, cost reduction and customer satisfaction in product and service delivery—key capabilities for organizations pursuing high performance. Delivering high performance
  • 7.
    About Accenture Accenture isa global management consulting, technology services and outsourcing company, with approximately 323,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com. About Accenture Management Consulting Accenture is a leading provider of management consulting services worldwide. Drawing on the extensive experience of its 13,000 management consultants globally, Accenture Management Consulting helps clients move from issue to outcome, with pace, certainty and strategic agility. We enable companies and governments to achieve high performance by combining broad and deep industry and functional offerings and capabilities across seven service lines: Customer Relationship Management, Finance & Performance Management, Process & Innovation Performance, Risk Management, Talent & Organization Performance, Strategy, and Supply Chain Management. Accenture Process & Innovation Performance consulting services help clients to embed continuous business improvement in an organization’s operational, process, and innovation capabilities to enhance long-term profitability. Copyright © 2015 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. This document makes reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of owner-ship of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks.