This document from PolyOne Corporation discusses color trends for durable and consumer goods. It provides descriptions and images of 14 trending colors like "Rebellious Innocence" red and "New York Green." PolyOne analyzes color trends to help clients develop products according to the latest styles and offers custom color matching and consulting services.

1. DURABLE GOODS CONSUMER GOODS
About PolyOne • Color Trend Palettes • Contact Us • Legal
© 2003 PolyOne Corporation,All Rights Reserved

2. Color Trends
Modesty is not a virtue for a product sitting on
a shelf. No matter how exceptional they are, prod-
ucts that don’t capture our attention are at risk of
disappearing. Before a product is sold, it must be
noticed.
Color is often the first element used by design-
ers to capture our attention and to establish and
strengthen the image of the products and
brands.Traditionally the reasons for incorporating
color into a design are:
• To Color Code
• To Add Aesthetics and Style
• To Evoke Emotion
•To Establish Brand Identity
• To Differentiate From a Similar Product
• To Show an Updated or Improved Product
• To Add Functionality
• To Add Safety Features
In today’s competitive markets, products need
to catch the attention while at the same time
conveying subtle messages about the product to
the consumer. Color evokes emotion and is an
effective way to get a product noticed.
Our color designers have studied the market
and have selected new palettes by industry. It is
important to be aware of the impact of color
trends during the planning and development
stages of product design.
PolyOne helps its clients develop colors accord-
ing to the latest trends. PolyOne experts are ready
to provide consulting services in color to clients
of every market.
The following information is PolyOne’s interpre-
tation of current color trends.

3. Colors
PolyOne Color and Additive Masterbatches offers
colorants for plastics in a variety of product forms.
Besides offering a catalog of common color and
additive masterbatches,PolyOne also offers custom
color matching to meet the latest color trends. We
provide colorants tailored to client’s requirements.
The OnColor™ Product Family includes these
Product Lines:
• Color Masterbatches for Thermoplastics,
including but not limited to
• ComPETe® Masterbatches for PET
• Special Effect Colorants
• HL Line (Highly Loaded Masterbatches)
• General Purpose White and Black
• Specialty Colors
• FastMark® Lasermarkable Colorants
• Colorant + Additive Systems
• Virtual Color Technology
Product Forms Available:
• Pellet
• Dry Color Powder
• Liquid Color
• Freez Dri® Flake
• Salt and Pepper Blends.
For every set of requirements a specific formula-
tion is developed to satisfy the technical require-
ments covering from the range of the ingredients
in a formula to the mechanisms of delivery and
dosage.
PolyOne not only produces and distributes
colorants for thermoplastics. PolyOne also partici-
pates as a producer and distributor of colorants
and as a consultant in all aspects of plastic
coloration.
In addition, PolyOne also offers OnCap™ Additive
Masterbatches and Purge Compounds to comple-
ment your coloring needs.

4. DURABLE GOODS
CONSUMER GOODS
This palette is a guide that
should be used for your intro-
duction to the latest color
trends.
Presentation of the hues on
this page are dependent on the
calibration of your computer
screen and ambient viewing
conditions. For more precision,
please contact PolyOne to
request a physical sample of the
desired color.
Rebellious
Innocence.
Blossoms. Andean
Copper.
Medicinal
Copper.
Fertile
Earth.
Harmony. Illusion
Blue.
Theater
Blue.
Innovative
Blue.
Crystalline. Aggressive
Green.
Classic
Bronze.
New York
Green.
Techno
Green.
New Age
Crystal.
Ivory. Metal.
Blaze of
Energy.
Grape. Merlot. Loud Red. New
Mexico.
Africafé. Caramel. Smooth.
Sea of
Tranquility.
Sundae. Shake. Spring. Malaquite. Pool. Flowery. Celestial. Sea.

5. PolyOne Corporation
33587 Walker Road
Avon Lake, Ohio 44012
U.S.A.
1.866.POLYONE (1.866.765.9663)
email:oncolor@polyone.com

6. "Function is an expectation rather than
a differentiator.The added value will come
from meaning and pleasure, what I call
aesthetics - the look and feel."
kl
Virginia Postrel
“The Substance of Style.”

7. "Function is an expectation rather than
a differentiator.The added value will come
from meaning and pleasure, what I call
aesthetics - the look and feel."
kl
Virginia Postrel
“The Substance of Style.”

8. Rebellious Innocence.
A red that strengthens
body and spirit.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

9. Rebellious Innocence.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

10. Blossoms.
Take a walk into nature.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

11. Blossoms.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

12. Andean Copper.
Copper that has just left the
mine to touch daily life.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

13. Andean Copper.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

14. Medicinal Copper.
A timeless glittering copper
COLOR
DURABLE GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

15. Medicinal Copper.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue.For more color accuracy please request
a physical sample from Polyone.

16. Fertile Earth.
Just turned,
deep brown
with rustic roots.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

17. Fertile Earth.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

18. Harmony.
A traditional blue
representing good will.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

19. Harmony.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

20. Illusion Blue.
Elevates the spirit and makes
visible what only exists
in the mind.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

21. Illusion Blue.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

22. Theater Blue.
Almost heaven on earth,…with
a little bit of imagination.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

23. Theater Blue.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

24. Innovative Blue.
The soothing effects of water
with natural green,
relaxing and calm
COLOR
DURABLE GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

25. Innovative Blue.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

26. Crystalline.
Transparent and sunny green.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

27. Crystalline.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

28. Aggressive Green.
Influence of technology
and progress.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

29. Aggressive Green.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

30. Classic Bronze.
Mysterious and hazy look repre-
senting where technology
meets city.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

31. Classic Bronze.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

32. New York Green.
Bronze and classic gold gather
to create a feeling for a new
century.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

33. New York Green.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue.For more color accuracy please request
a physical sample from Polyone.

34. Techno Green.
Triumphant rendezvous
of aluminum with healing
plants.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

35. Techno Green.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

36. New Age Crystal.
Shining violet with
reflex of turquoise.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

37. New Age Crystal.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

38. Ivory.
Aluminum,
just like a bright silver.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

39. Ivory.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

40. Metal.
A high tech metallic gray.
COLOR
DURABLE GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

41. Metal.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

42. Blaze of Energy.
Deep jeweled red.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

43. Blaze of Energy.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

44. Grape.
Happiness for every taste.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

45. Grape.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

46. Merlot.
Sophisticated and elegant
scarlet red.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

47. Merlot.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

48. Loud Red.
Evokes strong emotions,
excitement.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

49. Loud Red.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue.For more color accuracy please request
a physical sample from Polyone.

50. New Mexico.
Sunny, earthy, parched.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

51. New Mexico.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

52. Africafé.
The color of the prairie
that protects from predators.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

53. Africafé.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

54. Caramel.
Copper brown
encourages the appetite.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

55. Caramel.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

56. Smooth.
Smooth
as the skin of a baby.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

57. Smooth.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

58. Sea of Tranquility.
Off whites, creamy, hot
and calm.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

59. Sea of Tranquility.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue.For more color accuracy please request
a physical sample from Polyone.

60. Sundae.
The flavor of the most
fashionable ice cream.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

61. Sundae.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

62. Shake.
Deep and powerful citrus.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

63. Shake.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

64. Spring.
Green
with spring expectations.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

65. Spring.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

66. Malaquite.
Discover this Egyptian green,
mystic and adventurous.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

67. Malaquite.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

68. Pool.
Modern and fresh experience.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

69. Pool.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

70. Flowery.
Get involved with
this natural blue.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

71. Flowery.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

72. Celestial.
The brilliant blue sky,
pure and clean.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

73. Celestial.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

74. Sea.
Its shine reflects
the delicateness within.
COLOR
CONSUMER GOODS
We are presenting the color in opaque form.
Transparent and translucent versions, or versions
with special effects like pearlescents and others
are also available.

75. Sea.
As we cannot guarantee the calibration of your
screen this picture represents only an illustration of a
selected hue. For more color accuracy please request
a physical sample from Polyone.

76. This literature contains representations of color
that may not be exact for any specific material or
conditions of use in the final product.
Color is affected by a myriad of conditions, and
PolyOne therefore is unable to guarantee that any
color represented here will achieve the same
color in the final use or final product.Ultimately,
only a sample should be used to make a final
color decision. The OnColor Virtual Color
Technology is designed to give PolyOne’s cus-
tomers the best tools available for efficient and
productive color matching leading to samples
that can serve as the basis for ultimate color
selection by the customer.
PolyOne does not encourage or induce any cus-
tomer to use color or product configuration to
violate the intellectual property rights of others.
All decisions respecting color and product config-
uration are solely made by the customer.

77. Eduardo Alvarez
Concept
Katarina Korzova
Text
Héctor Arellano
Text
Hugo Monteros
Designer
Credits

78. Products and Services:
About PolyOne Corporation
PolyOne is one of the world´s largest polymer
service company, providing customers with a single
source for polymer, elastomer, colorant and addi-
tives products.With our diverse and unbiased prod-
uct portfolio, along with a complete range of sup-
port and technical services, we define our mission:
We help people work wonders with polymers!
More information:
www.polyone.com
OnColor™
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• OnColor Virtual Color
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