Academic Immersion in an LLC: USF’s ZAP Builds Social & Professional Relationships for Success
"Academic Immersion in an LLC: USF’s ZAP Builds Social & Professional Relationships for Success." Meet the Zimmerman Advertising Program ZAP at USF! A community grounded in academic affairs that prepares students inside & outside the classroom. This session will include creation, challenges & successes of growing a unique program; including staffing, budget, gaining buy-in from campus partners, and student recruitment. We'll share the learning outcomes, retention/graduation rates, student satisfaction, career readiness and the projected expansion of both the LLC and the academic major. Why our program as one deeply rooted in academic affairs and using student affairs techniques and programming has been successful; and the unique challenges and strengths of such a model. Presentation for the 2014 Acuho-I Living Learning Community conference in Kansas City MO. This presentation features the Zimmerman Advertising Program's LLC at the University of South Florida. From its inception to the plans for the future, this presentation follows the successes of the LLC and how it has grown since its first year. This presentation is meant to have narration along with it, not as a stand along powerpoint.
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Academic Immersion in an LLC: USF’s ZAP Builds Social & Professional Relationships for Success
- 1. Academic Immersion in an LLC USF’s ZAP Builds Social & Professional Relationships for Success Kasandrea Serenohttp://bit.ly/zapllc #zapllc
- 2. University of South Florida
- 3. University of South Florida 47,943 students 30,425 undergraduates in Tampa 11 Living Learning Communities 13,569 College of Arts & Sciences 1 LLC in the college Zimmerman Advertising Program LLC 1300 Mass Communication Majors 1 Pod of 28 students + 1RA
- 4. Once Upon a Time in 2006….
- 5. Who is Jordan Zimmerman?
- 6. 1980 Graduated from USF 2006 Began Partnership with the School of Mass Communication Donated $1,000,000 to the School Creating the Zimmerman Advertising Program A cutting edge program to prepare the next generation of advertising professionals
- 7. Juniper - Poplar Hall
- 9. First Cohort in 2010 of 23 students
- 10. 2011 New Students & Returners
- 11. Corporate Tours
- 15. The Good • From first cohort retained every student to their junior year at USF • Students landing internships at great companies in Miami and New York city • First cohort of 23; 13 graduated in 2014 6 will graduate this year, 4 transferred • 5 year graduation rate 82.6% • USF’s 6 year rate 63%
- 16. The Not so Good • Lack of engagement from some of cohort • Low attendance at tours & speakers • Returning students not taking their role as mentors seriously • Age difference of students (18 vs 22) • Every student on a different path • More active outside the LLC than in • LLC as a way to live in JPH
- 20. Rethink Recruitment • Sent personalized letters to all qualified students admitted to USF who declared an interest in Mass Communication • Follow up phone call from senior mass com students encouraging them to check out the LLC • Started a blog to showcase events and student • Chose only first semester freshmen with <15 credits coming in • Phone interview before roommates assigned
- 21. Created Schedules • Created an ideal 4 year plan • Vetted professors of courses • Cohort model of classes • At least 1 other pod member in every course • Everyone in major’s course MMC 3602 • Cohort section of University Experience • Set time schedules
- 22. Pack the calendar….. • Calendar completed and in hand before they get to campus • Fun social events – pumpkins in the pod, baking cookies, “Mean Girls” day, museum trips, tailgating, cooking thanksgiving dinner together • Pod bonding – ropes course, improv course • Dinner with Faculty every Wednesday
- 23. ….with learning experiences • Speakers every week on Tuesdays & Thursdays • Corporate Tours every available Friday • Workshops on Adobe Suite • Experience with technology & cameras • Club meetings at set times during week • Create resumes & LinkedIn profiles • Blogs on Wordpress • Internships for everyone in first year
- 28. Create a new class……. ……….To spend spring break in NYC
- 29. Spend summer abroad…… Dublin Ireland Florence Italy
- 30. 2014
- 31. Where do we go from here?
- 32. ZAP 2.0 • 5 year program • Bachelors degree in business advertising & marketing • Accelerated 5th yr masters in Mass Communications • 2 year residential commitment • Launching 2.0 LLC in fall 2015
- 33. Recruiting for 2.0 • Focusing on northeast • Students who can place into and pass business calculus in first semester • Also interested in creative • Complete press pack and viewbook designed by Zimmerman Ad Agency in Fort Lauderdale
- 35. http://bit.ly/zapllc for session materials Kasandrea Sereno ksereno@usf.edu 813.974.6845 www.USFZAPLLC.com