Maslow questions why everyone is not creative and innovative, arguing that human potential for creativity is often lost or crippled. He believes we should not be amazed by creativity as if it were a miracle, but instead ask why more people do not create or innovate given human creative potential.

1. Why isn't
everyone
creative?
Abraham Maslow (1908-1970)

2. “The key question isn't
“What fosters creativity?”
But it is why in God's
name isn't everyone
creative? Where was the
human potential lost?
How was it crippled?”

3. “I think a good question
might be not why do
people create?
But why do people not
create or innovate?”

4. “Why do people not create
or innovate?
We have got to abandon that
sense of amazement in the
face of creativity, as if it were
a miracle if anybody created
anything”