Vaccines: Linking Awareness, Access, and ActionRx EDGE
This presentation was delivered at the PEPP (DTC Perspective’s “Patient Engagement through Physicians and Pharmacists” event).
The presentation dicusses the current landscape and the tactics and strategies currently being undertaken in this critical public health area. It also shares insights from pharmacy programs in the Tdap, flu, and shingles categories.
Vaccines: Linking Awareness, Access, and ActionRx EDGE
This presentation was delivered at the PEPP (DTC Perspective’s “Patient Engagement through Physicians and Pharmacists” event).
The presentation dicusses the current landscape and the tactics and strategies currently being undertaken in this critical public health area. It also shares insights from pharmacy programs in the Tdap, flu, and shingles categories.
This is a PowerPoint presentation which I helped put together for my Senior Capstone in Advertising class. The client was the Century Council, which is a non-profit organization against drunk driving and underage drinking. Our campaign was promoting responsible drinking in 18-24 year olds. Our class acted as one cohesive advertising agency, and I played the role of Account Executive.
How is social media being used to support health promotion efforts to engage young people? This review of the literature and active resources aimed at preventing substance use among youth and providing early intervention exposure was conducted for Health Canada in 2012. The purpose of the report is to explore the ways in which social media is being used, the challenges and opportunities it brings, and examine the evidence on what works, doesn't and consider what is needed.
Social media is redefining how hospitals and healthcare marketers handle communications around their organizations; it is creating new rules and offering new tools for connecting with target audiences. The Onslow social media program used this new media as a means to create a connection with the community.
Onslow is located in a military-oriented community with the lowest median age (23) in North Carolina. Because of the high population of children – especially young children – our community is home to a disproportional share of mothers with children still at home. With military families moving in and out of the area on a regular basis, and with the steady deployment of troops to the Middle East, there are many temporarily one-parent families in our community who would benefit from a connection with other parents in Onslow County. This unique situation presented an opportunity for the hospital to reach out to these parents, to build a positive relationship, to make a meaningful difference in their lives, and to enhance the public perception of the hospital’s quality.
By providing meaningful and useful health care information in a completely new way, one that was more integrated with the community members’ lives and worked to actively engage them, the hospital was able to improve and enhance its relationship with the community and, as a result, improve brand awareness, stop out-migration and affect positive perception scores of the hospital for the first time in five years.
Additionally, our presentation will speak to the role of transparency in a social media campaign and will focus on enhancing communication with patients/target audiences.
This is a PowerPoint presentation which I helped put together for my Senior Capstone in Advertising class. The client was the Century Council, which is a non-profit organization against drunk driving and underage drinking. Our campaign was promoting responsible drinking in 18-24 year olds. Our class acted as one cohesive advertising agency, and I played the role of Account Executive.
How is social media being used to support health promotion efforts to engage young people? This review of the literature and active resources aimed at preventing substance use among youth and providing early intervention exposure was conducted for Health Canada in 2012. The purpose of the report is to explore the ways in which social media is being used, the challenges and opportunities it brings, and examine the evidence on what works, doesn't and consider what is needed.
Social media is redefining how hospitals and healthcare marketers handle communications around their organizations; it is creating new rules and offering new tools for connecting with target audiences. The Onslow social media program used this new media as a means to create a connection with the community.
Onslow is located in a military-oriented community with the lowest median age (23) in North Carolina. Because of the high population of children – especially young children – our community is home to a disproportional share of mothers with children still at home. With military families moving in and out of the area on a regular basis, and with the steady deployment of troops to the Middle East, there are many temporarily one-parent families in our community who would benefit from a connection with other parents in Onslow County. This unique situation presented an opportunity for the hospital to reach out to these parents, to build a positive relationship, to make a meaningful difference in their lives, and to enhance the public perception of the hospital’s quality.
By providing meaningful and useful health care information in a completely new way, one that was more integrated with the community members’ lives and worked to actively engage them, the hospital was able to improve and enhance its relationship with the community and, as a result, improve brand awareness, stop out-migration and affect positive perception scores of the hospital for the first time in five years.
Additionally, our presentation will speak to the role of transparency in a social media campaign and will focus on enhancing communication with patients/target audiences.
Binge-Free 603: What's Your Reason? Preventing Binge Drinking in Young Adults...JSI
This poster was presented by Christin D'Ovidio at the National Conference on Health Communication, Marketing & Media.
Through a contract with the NH Department of Health and Human Services, JSI conducted peer-crowd/peer-group validation and formative research to inform a public health prevention campaign targeting young adults (YA), aged 21-25, identified as most likely to engage in the misuse of alcohol.
The campaign (Binge-Free 603: What’s Your Reason?) addresses binge drinking behaviors and utilizes harm reduction messaging to create an effective marketing mix. JSI used a social norming, a social marketing approach, as the strategic planning framework for developing a campaign to decrease the prevalence of binge drinking in NH YA.
The resulting, highly-targeted campaign includes video production, illustration, social media assets (Facebook, Instagram, Youtube, Snapchat), A/B testing and geo-targeting to further hone effective messaging and reach, and a website.
HIV Test? STD Test? I'm On It! Lessons Learned from Implementing a Latino-foc...Clancey Bateman, MS, MPH
Presented at the 2016 National Conference on Health Communication, Marketing, and Media.
Abstract: https://nphic.confex.com/cdc/nphic16/webprogram/Paper37390.html
Seventy five percent of the adult population in the United States say they use social media. With so many people using social media, health care providers are leveraging social media to improve health outcomes while boosting financial performance.
Looking for info on how to run an effective cause marketing campaign? Here are our 5 Ms of cause marketing along with a recent case study that was presented at the 2015 AMA Nonprofit Marketing Conference.
We share several critical data in this presentation to make the case that women have now transformed the healthcare decision making landscape – they are not just family decision makers, but influencers of broader communities. Here’s what healthcare marketers need to know.
Adolescent health, is more over related to the mental health of a person, meaning what do people think and how do they react mentally when they are in some tough situation. Mental health, is not only about what the person thinks about other people, but also about what they think about themselves and how they overlook the problems and handle stress situations.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
2. How it Began
In 2005, the Office of National Drug Control
Policy’s National Youth Anti-Drug media
campaign created Above the Influence. The
campaign was created to target ages 12-17, but
focus on ages 14-16 in an effort to combat the
influence of drug abuse in both social and
cultural aspects.
3. How it Works
• The campaign functions as propaganda using nationwide
commercials and local/community involvement to make
teens aware of the effects of drug abuse.
• The commercials are meant to function as prevention
messages for the middle school and high school age
group. The campaign views the transition from middle to
high school as critical, which is why they focus on ages 14-
16 in an effort to prevent drug abuse from ever starting.
• The community and local involvement is made possible
because the Campaign partners with youth-serving
organizations across the nation, offering technical
assistance and training in the form of
conferences, workshops, and webinars.
4. Statistics
• Youth who are aware of the Above the Influence
advertising are consistently more likely to have
stronger anti-drug beliefs compared to those
unaware of the Campaign’s advertising.
• 75 percent of teens (both genders and all
ethnicities) say that Above the Influence speaks
to someone like them
• 85 percent of teens are aware of ATI advertising
5. How Do They Get Their Message
Across?
The Anti-Drug website makes downloadable resources
available to the public, including:
• A parents handbook
• Toolkits to share information with your community
• Information on prescription drug abuse, drunk driving and
technology
• To access available resources visit
www.theantidrug.com/resources
• Information is also available on
AbovetheInfluence.com, including commercial
advertisements which are most effective in reaching the
public
• http://www.youtube.com/watch?v=x7aHf-
GfvWQ&feature=player_embedded
8. Campaign Effectiveness
More recent independent studies:
• Dr. Michael Slater et al (2011), in a study published online by the peer-
reviewed journal Prevention Science, found evidence for the
effectiveness of the Above the Influence Campaign. This independent
scientific analysis, funded through a grant by the National Institutes on
Drug Abuse, concluded that "exposure to the ONDCP (ATI) campaign
predicted reduced marijuana use." The analysis, showed that those
youth who reported exposure to the ATI campaign were less likely to
begin use of marijuana compared to those not exposed to the ATI
campaign – a finding consistent with the Campaign's own year-round
Youth Ad Tracking Survey results.
• Dr. Christopher Carpenter and Dr. Cornelia Pechmann (2011), in a study
published in the American Journal of Public Health (AJPH ), linked greater
exposure to ONDCP's Above the Influence Campaign to reduced drug use
among young females. Specifically, the study found girls to be especially
receptive to Above the Influence's anti-drug messages about
achievement and living life above negative influences.
10. Critique
Positive:
• The campaign reaches a large audience, a majority of teens know what the
campaign is and the message it is trying to get across.
• Commercials are memorable to the audience, also the logo is recognizable
to anyone aware of the campaign.
• They use peers in advertisements rather than celebrities which makes the
campaign relatable.
Negative:
• While they are active on Facebook they do not have a Twitter page, the
only presence they do have on Twitter is through hashtags and what the
Office of National Drug Control posts about them on its Twitter page.
• While it is positive that the Above the Influence organization provides
resources to help make yourself and people around you aware of the
dangers of drug-abuse, the organization does not appear to do community
outreach in any other form than advertisements.
http://www.theantidrug.com/resources/pdfs/ATI_InfluenceProject_ActivityKit_PUBLIC_FINAL.pdf – pages 24&25The primary ways that youths become aware of this campaign is through the downloadable resources that parents, educators, and community groups make use of and, obviously, the advertisements that they play on TV. As for the downloadable resources, the parents, educators, and community groups use posters and brochures, printable materials of that nature, in the classroom and in community youth centers and youths can be exposed to it in this way, as well.
This is the cover photo of the Facebook page. It gives a description of what the organization is about, shows that over 1.7 million people have liked the page, allows viewers access to photos and videos related to the campaign, and information in case you or someone you know needs help with peer pressure related to substance abuse.
On the homepage of the site, it gives viewers the option to like their Facebook page and “publicly recommend on Google,” while showing how many others already have. It also gives viewers the option to tweet a link to their website and post to the hashtag #abovetheinfluence so that their followers and others that follow the tag can see. It provides a link to its YouTube channel, as well. As you can see, the homepage provides a description of what it means to be above the influence, information about how to tackle peer pressure, information about what the organization has been up to recently (the latest), a message about teens creating a personal slogan for themselves and how they live above the influence (on the ground), and links to the ads (our ads on tv). This isn’t the full version of the homepage, however. Underneath this it also contains links to information about how to live above the influence, how to help a friend, and facts about substance abuse.
http://www.whitehouse.gov/ondcp/Campaign-Effectiveness-and-RigorHere is some information about some independent studies that were conducted in regards to the campaign. In 2011, Dr. Michael Slater found evidence for the effectiveness of the campaign. The analysis showed that youth that had exposure to the campaign were less likely to begin use of marijuana compared to those not exposed to the campaign. Also in 2011, Dr. Christopher Carpenter and Dr. Cornelia Pechmann conducted a study that found that girls were especially receptive to the campaign’s messages about achievement and living life above negative influences.Link to Slater’s research study: http://researchnews.osu.edu/archive/aboveinfluence.htm
http://www.whitehouse.gov/ondcp/Campaign-Effectiveness-and-RigorThis is a chart found on the Office of National Drug Control Policy’s website about the Above the Influence campaign’s effectiveness. As you can see, stronger anti-drug beliefs were found in youths that were more aware of the campaign and interacted with it more.