This short document promotes the creation of Haiku Deck presentations on SlideShare by stating it provides inspiration. It encourages the reader to get started making their own Haiku Deck presentation by clicking a button labeled "GET STARTED".
Business consultancy live brief assignmentcraigbennett10
A full business consultancy project overseen and produced by a team of undergraduate business and advertising/marketing students, for Gadgets 4 Everyone.
presentation on contempt of court. publicity and civil justicePhilip Chuks
This document summarizes contempt of court, publicity and civil justice in England. It begins by defining contempt of court and outlining the court's power to find parties in contempt. It notes there are two categories of contempt: criminal and civil. Several types of contempt are described, including scandalizing the court and interfering with legal proceedings. The document then discusses the Contempt of Court Act 1998 and how it established defenses and additional protections for publishers regarding sub judice issues. It concludes with a brief overview of the English civil trial system and the overriding objective of dealing with cases justly under the Civil Procedure Rules.
Grand Theft Auto 5 es un juego de acción y aventura en tercera persona ambientado en la ciudad ficticia de Los Santos. El juego presenta tres personajes jugables con diferentes historias de fondo, Franklin, Trevor y Michael, y ofrece un enorme mapa para explorar. El modo multijugador en línea permite a los jugadores crear sus propios personajes y jugar cooperativamente en una variedad de modos a través de la ciudad. GTA 5 fue uno de los juegos más esperados y vendidos de 2013.
This short document promotes the creation of Haiku Deck presentations on SlideShare by stating it provides inspiration. It encourages the reader to get started making their own Haiku Deck presentation by clicking a button labeled "GET STARTED".
Business consultancy live brief assignmentcraigbennett10
A full business consultancy project overseen and produced by a team of undergraduate business and advertising/marketing students, for Gadgets 4 Everyone.
presentation on contempt of court. publicity and civil justicePhilip Chuks
This document summarizes contempt of court, publicity and civil justice in England. It begins by defining contempt of court and outlining the court's power to find parties in contempt. It notes there are two categories of contempt: criminal and civil. Several types of contempt are described, including scandalizing the court and interfering with legal proceedings. The document then discusses the Contempt of Court Act 1998 and how it established defenses and additional protections for publishers regarding sub judice issues. It concludes with a brief overview of the English civil trial system and the overriding objective of dealing with cases justly under the Civil Procedure Rules.
Grand Theft Auto 5 es un juego de acción y aventura en tercera persona ambientado en la ciudad ficticia de Los Santos. El juego presenta tres personajes jugables con diferentes historias de fondo, Franklin, Trevor y Michael, y ofrece un enorme mapa para explorar. El modo multijugador en línea permite a los jugadores crear sus propios personajes y jugar cooperativamente en una variedad de modos a través de la ciudad. GTA 5 fue uno de los juegos más esperados y vendidos de 2013.
The document provides an overview of developing a social marketing campaign, outlining six key steps:
1. Choose a narrow target audience and conduct research on their values.
2. Choose a specific, feasible action for the audience to take.
3. Craft a message appealing to the audience's values and offering an immediate reward for taking action.
4. Select a messenger that will appeal to the target audience.
5. Choose optimal communication channels and timing to reach the audience.
6. Seek partnerships that can help extend the reach of the campaign's message.
This is a PowerPoint presentation which I helped put together for my Senior Capstone in Advertising class. The client was the Century Council, which is a non-profit organization against drunk driving and underage drinking. Our campaign was promoting responsible drinking in 18-24 year olds. Our class acted as one cohesive advertising agency, and I played the role of Account Executive.
Using Social Media to Change Smoking BehaviorsDane Svenson
This document discusses using social media to change smoking behaviors. It provides an overview of how social media can be integrated into public health campaigns to influence knowledge, attitudes, and behaviors. Case studies from campaigns in Vietnam and Indonesia demonstrate how social media was used to engage audiences and drive real-world impact. The Indonesia campaign saw success by growing an online community, activating supporters to share personal stories, and rebroadcasting the best stories to large audiences. Overall, the document advocates using social media to supplement mass media campaigns and create "network effects" through peer influence and community engagement.
This is a presentation I gave as part of an NIHR masterclass event for its trainees earlier this year. It seemed to go down well and hopefully there are some useful pointers in here for people communicating about health research or science.
This document summarizes a campaign in Vietnam to raise awareness of breast cancer.
The campaign's objectives were to raise awareness of breast cancer and encourage women aged 25-45 in urban areas to get medical exams. It faced the challenge that in Vietnam, people hesitate to discuss health issues due to superstitions.
The campaign used a fun, positive approach on digital platforms to gently engage people. Its icon and message were "We care for her" to emphasize caring for women's health. It deployed inspiring, engaging, and amplifying tactics like viral video clips and social media seeding to spread the message widely.
Marketing Communications Monster Energy Ad Group 7JWDW
This document discusses Monster energy drink and its marketing strategy. It aims to expand its market share among students aged 16-25 in the UK by 24% in the next 24 months. To do so, it will increase brand awareness by promoting a 24/7 lifestyle through mass media, product placement, social media, mobile marketing, and guerrilla marketing campaigns on university campuses. It will also encourage repeat purchases and expand its target audience to include more females. Progress will be measured by indicators like website traffic, social media engagement, television viewership, and weekly sales.
The document summarizes an agenda for extending the "We Can Help Us" teen suicide prevention campaign. It provides an overview of campaign objectives to reduce teen suicide by helping teens cope with difficulties and offering support. Research found teens want to hear real stories from peers who have overcome struggles. The campaign aims to convince teens they are not alone by sharing such stories online and through a website. It outlines available campaign assets like posters, banners, and details national distribution of PSAs to TV, radio, print and online platforms. The document also provides suggestions for how partners can promote and support the campaign through outreach.
The document outlines an agenda for a workshop on core communications activities. The workshop will cover: [1] Creating noise through effective campaigns and their benefits. [2] Understanding target audiences through mapping exercises. [3] Identifying barriers and issues facing communications. [4] Choosing appropriate communication tools to engage audiences. [5] A case study of a successful interfaith youth program that used participatory media to ease tensions and influence policy. The workshop aims to help participants amplify their messages and engage with target audiences.
Standing Out in the Noise was a bespoke presentation created for Voice4Change England delegates by Darryl Butcher from the Media Trust and delivered at the first 'Be Seen, Be Heard, Be Understood' event, co-hosted by KnowHow NonProfit at Cass Business School.
The presentation talks about an easy framework that small organisations can use to think about a communication plan to raise their profile in a busy sector.
Mindapples is a global online ‘5-a-day for mental health’ campaign that makes taking care of our minds as natural as going for a run or eating an apple
Binge-Free 603: What's Your Reason? Preventing Binge Drinking in Young Adults...JSI
The document summarizes a campaign called "Binge-Free 603: What's Your Reason?" that was created to prevent binge drinking among young adults in New Hampshire. Research identified that country-local young adults aged 21-25 were most at risk. The campaign used a social marketing approach on digital platforms like Facebook and Instagram with positive messages reflecting the values of this group. Evaluation found the campaign reached over 3.9 million people and increased engagement on social media and the website. The risk reduction approach and targeting the messaging to a specific peer group was deemed effective for this audience.
The Above the Influence campaign was created in 2005 by the Office of National Drug Control Policy to target youth ages 12-17 and focus on ages 14-16 to combat drug abuse through commercials and community involvement. The campaign aims to educate teens on the effects of drug abuse during the critical middle to high school transition through nationwide ads and local partnerships. Studies have found youth exposed to the campaign are more likely to have anti-drug beliefs and be less likely to use marijuana compared to those not exposed. The campaign effectively reaches most teens but could improve engagement through social media platforms like Twitter and additional community outreach.
The Above the Influence campaign was created in 2005 by the Office of National Drug Control Policy to target youth ages 12-17 and focus on ages 14-16 to combat drug abuse through social and cultural influence. The campaign uses nationwide commercials and local community involvement to raise awareness of drug abuse effects among middle and high school students. Studies show youth exposed to the campaign's advertising are less likely to use drugs than those not exposed. The campaign effectively reaches a majority of teens and provides anti-drug messages through its website, commercials, and social media presence on Facebook.
HIV Test? STD Test? I'm On It! Lessons Learned from Implementing a Latino-foc...Clancey Bateman, MS, MPH
Presented at the 2016 National Conference on Health Communication, Marketing, and Media.
Abstract: https://nphic.confex.com/cdc/nphic16/webprogram/Paper37390.html
Youth-Led Innovations in Mental Health Stigma Reduction & Advocating for Safe...YTH
The Stanford Center for Youth Mental Health & Wellbeing is empowering youth to break through mental health stigma and barriers to care through a variety of mental health innovations. Come learn about plans for an exciting new one-stop-shop designed to support young people facing early life challenges- like relationship breakups, bullying, gender identity, depression & anxiety- being designed by local youth and modeled after the innovative Australian headspace program. Hear directly from youth about the branding and marketing campaign we developed and how we intend for this to be the prototype for a national movement. You'll also hear winning ideas out of our first High School Mental Health Innovation Challenge and second Adolescent Mental Wellness Conference. Finally, this session will touch upon media messaging and mental health, highlighting the need for safe and appropriate suicide reporting and related controversy around mental health portrayals in both social and entertainment media.
This document discusses using social marketing techniques to promote library services and resources to diverse users. It begins by defining social marketing and its focus on understanding user wants/needs. Examples of successful social marketing campaigns like "Click it or Ticket" and anti-smoking campaigns are provided. The document then outlines the key steps to developing an effective social marketing campaign: choosing a target audience, selecting a specific desired action, crafting a message that appeals to audience values and offers an immediate reward, and identifying optimal communication channels and times. Attendees are guided through applying these steps to develop a hypothetical library marketing campaign.
This document discusses using social marketing techniques to promote library services and resources to diverse user groups. It provides an overview of social marketing, highlighting its focus on understanding target audiences. Examples are given of successful social marketing campaigns around seatbelt use, smoking prevention, and reducing SIDS. Key elements of social marketing campaigns identified are narrowing the target audience, choosing a specific desired action, and crafting the message around rewards meaningful to the target group. Attendees are guided through applying these elements to develop their own hypothetical social marketing plan for a library campaign.
Brand insight and evaluation pre and post-rebrand | Brand evaluation | Brand ...CharityComms
Juliette Coopey, head of brand marketing, Alzheimer’s Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document summarizes a social marketing campaign in Idaho aimed at raising awareness of sexually transmitted diseases (STDs) among 15-24 year olds. It describes formative research conducted including surveys and focus groups. It then outlines the campaign which included a website, radio PSAs, and online/print materials. It discusses metrics on website traffic and effectiveness of paid search advertising. Evaluation found the response has been positive but more assessment is needed on if it influences testing and treatment behaviors.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
The document provides an overview of developing a social marketing campaign, outlining six key steps:
1. Choose a narrow target audience and conduct research on their values.
2. Choose a specific, feasible action for the audience to take.
3. Craft a message appealing to the audience's values and offering an immediate reward for taking action.
4. Select a messenger that will appeal to the target audience.
5. Choose optimal communication channels and timing to reach the audience.
6. Seek partnerships that can help extend the reach of the campaign's message.
This is a PowerPoint presentation which I helped put together for my Senior Capstone in Advertising class. The client was the Century Council, which is a non-profit organization against drunk driving and underage drinking. Our campaign was promoting responsible drinking in 18-24 year olds. Our class acted as one cohesive advertising agency, and I played the role of Account Executive.
Using Social Media to Change Smoking BehaviorsDane Svenson
This document discusses using social media to change smoking behaviors. It provides an overview of how social media can be integrated into public health campaigns to influence knowledge, attitudes, and behaviors. Case studies from campaigns in Vietnam and Indonesia demonstrate how social media was used to engage audiences and drive real-world impact. The Indonesia campaign saw success by growing an online community, activating supporters to share personal stories, and rebroadcasting the best stories to large audiences. Overall, the document advocates using social media to supplement mass media campaigns and create "network effects" through peer influence and community engagement.
This is a presentation I gave as part of an NIHR masterclass event for its trainees earlier this year. It seemed to go down well and hopefully there are some useful pointers in here for people communicating about health research or science.
This document summarizes a campaign in Vietnam to raise awareness of breast cancer.
The campaign's objectives were to raise awareness of breast cancer and encourage women aged 25-45 in urban areas to get medical exams. It faced the challenge that in Vietnam, people hesitate to discuss health issues due to superstitions.
The campaign used a fun, positive approach on digital platforms to gently engage people. Its icon and message were "We care for her" to emphasize caring for women's health. It deployed inspiring, engaging, and amplifying tactics like viral video clips and social media seeding to spread the message widely.
Marketing Communications Monster Energy Ad Group 7JWDW
This document discusses Monster energy drink and its marketing strategy. It aims to expand its market share among students aged 16-25 in the UK by 24% in the next 24 months. To do so, it will increase brand awareness by promoting a 24/7 lifestyle through mass media, product placement, social media, mobile marketing, and guerrilla marketing campaigns on university campuses. It will also encourage repeat purchases and expand its target audience to include more females. Progress will be measured by indicators like website traffic, social media engagement, television viewership, and weekly sales.
The document summarizes an agenda for extending the "We Can Help Us" teen suicide prevention campaign. It provides an overview of campaign objectives to reduce teen suicide by helping teens cope with difficulties and offering support. Research found teens want to hear real stories from peers who have overcome struggles. The campaign aims to convince teens they are not alone by sharing such stories online and through a website. It outlines available campaign assets like posters, banners, and details national distribution of PSAs to TV, radio, print and online platforms. The document also provides suggestions for how partners can promote and support the campaign through outreach.
The document outlines an agenda for a workshop on core communications activities. The workshop will cover: [1] Creating noise through effective campaigns and their benefits. [2] Understanding target audiences through mapping exercises. [3] Identifying barriers and issues facing communications. [4] Choosing appropriate communication tools to engage audiences. [5] A case study of a successful interfaith youth program that used participatory media to ease tensions and influence policy. The workshop aims to help participants amplify their messages and engage with target audiences.
Standing Out in the Noise was a bespoke presentation created for Voice4Change England delegates by Darryl Butcher from the Media Trust and delivered at the first 'Be Seen, Be Heard, Be Understood' event, co-hosted by KnowHow NonProfit at Cass Business School.
The presentation talks about an easy framework that small organisations can use to think about a communication plan to raise their profile in a busy sector.
Mindapples is a global online ‘5-a-day for mental health’ campaign that makes taking care of our minds as natural as going for a run or eating an apple
Binge-Free 603: What's Your Reason? Preventing Binge Drinking in Young Adults...JSI
The document summarizes a campaign called "Binge-Free 603: What's Your Reason?" that was created to prevent binge drinking among young adults in New Hampshire. Research identified that country-local young adults aged 21-25 were most at risk. The campaign used a social marketing approach on digital platforms like Facebook and Instagram with positive messages reflecting the values of this group. Evaluation found the campaign reached over 3.9 million people and increased engagement on social media and the website. The risk reduction approach and targeting the messaging to a specific peer group was deemed effective for this audience.
The Above the Influence campaign was created in 2005 by the Office of National Drug Control Policy to target youth ages 12-17 and focus on ages 14-16 to combat drug abuse through commercials and community involvement. The campaign aims to educate teens on the effects of drug abuse during the critical middle to high school transition through nationwide ads and local partnerships. Studies have found youth exposed to the campaign are more likely to have anti-drug beliefs and be less likely to use marijuana compared to those not exposed. The campaign effectively reaches most teens but could improve engagement through social media platforms like Twitter and additional community outreach.
The Above the Influence campaign was created in 2005 by the Office of National Drug Control Policy to target youth ages 12-17 and focus on ages 14-16 to combat drug abuse through social and cultural influence. The campaign uses nationwide commercials and local community involvement to raise awareness of drug abuse effects among middle and high school students. Studies show youth exposed to the campaign's advertising are less likely to use drugs than those not exposed. The campaign effectively reaches a majority of teens and provides anti-drug messages through its website, commercials, and social media presence on Facebook.
HIV Test? STD Test? I'm On It! Lessons Learned from Implementing a Latino-foc...Clancey Bateman, MS, MPH
Presented at the 2016 National Conference on Health Communication, Marketing, and Media.
Abstract: https://nphic.confex.com/cdc/nphic16/webprogram/Paper37390.html
Youth-Led Innovations in Mental Health Stigma Reduction & Advocating for Safe...YTH
The Stanford Center for Youth Mental Health & Wellbeing is empowering youth to break through mental health stigma and barriers to care through a variety of mental health innovations. Come learn about plans for an exciting new one-stop-shop designed to support young people facing early life challenges- like relationship breakups, bullying, gender identity, depression & anxiety- being designed by local youth and modeled after the innovative Australian headspace program. Hear directly from youth about the branding and marketing campaign we developed and how we intend for this to be the prototype for a national movement. You'll also hear winning ideas out of our first High School Mental Health Innovation Challenge and second Adolescent Mental Wellness Conference. Finally, this session will touch upon media messaging and mental health, highlighting the need for safe and appropriate suicide reporting and related controversy around mental health portrayals in both social and entertainment media.
This document discusses using social marketing techniques to promote library services and resources to diverse users. It begins by defining social marketing and its focus on understanding user wants/needs. Examples of successful social marketing campaigns like "Click it or Ticket" and anti-smoking campaigns are provided. The document then outlines the key steps to developing an effective social marketing campaign: choosing a target audience, selecting a specific desired action, crafting a message that appeals to audience values and offers an immediate reward, and identifying optimal communication channels and times. Attendees are guided through applying these steps to develop a hypothetical library marketing campaign.
This document discusses using social marketing techniques to promote library services and resources to diverse user groups. It provides an overview of social marketing, highlighting its focus on understanding target audiences. Examples are given of successful social marketing campaigns around seatbelt use, smoking prevention, and reducing SIDS. Key elements of social marketing campaigns identified are narrowing the target audience, choosing a specific desired action, and crafting the message around rewards meaningful to the target group. Attendees are guided through applying these elements to develop their own hypothetical social marketing plan for a library campaign.
Brand insight and evaluation pre and post-rebrand | Brand evaluation | Brand ...CharityComms
Juliette Coopey, head of brand marketing, Alzheimer’s Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document summarizes a social marketing campaign in Idaho aimed at raising awareness of sexually transmitted diseases (STDs) among 15-24 year olds. It describes formative research conducted including surveys and focus groups. It then outlines the campaign which included a website, radio PSAs, and online/print materials. It discusses metrics on website traffic and effectiveness of paid search advertising. Evaluation found the response has been positive but more assessment is needed on if it influences testing and treatment behaviors.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Efficient Website Management for Digital Marketing Pros
Quantum presentation
1. Quantum
Bringing together all elements of
Advertising
Craig Bennett, Will Bradbury, Kyle Stewart, Josh Oberman
Client:
2. Introduction
Raise awareness of the risks of binge drinking
throughout Europe to young adults aged 16 – 25
Produce a campaign to achieve further awareness
Risks
Social well being
Constraints
3. Target Audience
16 - 25
Go out at
least twice
a week
Large
groups
Attend
University
Tech savvy
Target
Audience
Users of
Social
Media
Watch TV
frequently
Frequent
online
users
5. Primary Research – Focus Groups Results
Females
Started drinking socially at 13-14
Unaware of alcohol to units breakdown
Felt that drinking in the home under 12 is wrong
Teenagers need clarification of alcohol consumption
Shock advertising
Remembered ads
Supported our main idea
6. Primary Research – Focus Groups Results
Males
Didn’t know the unit breakdown
Unaware of some major long term effects
Started drinking socially at 15 – 16
Didn’t know binge drinking applied to them
Ad campaigns
Remembered ads
General – shock factor and story telling
Criticised one of our ideas
Supported our main idea
7. Conclusions from Research
Target Audience – unaware of unit consumption
Insight from research
Key demographic
Consumption – too earlier
Lack of knowledge with target audience
Advertising
Male and female – shock ads and storyline series
Encouraging support for our idea
8. Our idea
Shock narrative ads
Following 4 stories
“Your Liver, Your Heart, Your
Brain, Your Soul”
“Your Responsibility”
media
formats
Translated into all
European languages
9. Why it will succeed
Can be easily translated for each individual language
Graphics provides shock
Hits our TA preferences
Research – shock, storytelling
Across several platforms
10. Conclusion
Campaign - To raise awareness of binge drinking effects
Research - show effects + unit limits
Communication - social media, television
Main media outlets used by TA
Shock advertising to express the points
Focus groups response