This document discusses a study on the effect of influencer marketing on consumer purchases. The study aimed to determine consumers' research habits before purchases, how often consumers are exposed to influencers' advertising, consumers' social media usage, and participant demographics. The results found that influencers convinced some respondents to make purchases in April 2019. Most respondents researched products online and consulted social media, family, and friends for opinions. While influenced to buy some items, not all respondents said influencers affected their purchases. The average participant was an educated millennial who uses social media daily.