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Welcome To 
The Movement For Product 
Excellence! 
September 29, 2014 
Volunteer Meeting for 
The Product Summit 
at 
ECO-SYSTM San Francisco 
"Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
Welcome 
To Startup Product! 
Use hashtags for pics & tweets: 
#startupproduct 
#prodmgmt 
Community pics 
https://www.flickr.com/photos/startupproduct/sets/ 
Startup Product Meetup communities 
http://www.startupproduct.com/meetups 
Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
Thanks ECO-SYSTM for hosting! 
Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
Agenda 
6:30 pm 
Meet, Greet, Networking 
7:00 pm – Intros 
Who’s here 
7:15 pm 
Cindy discusses the foundation of the movement for product 
excellence, community and 2 previous summits 
8:00 pm 
Julia presents details of The Product Summit and how to become 
a team leader 
Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
Early Bird Tickets Available Now! http://productsummit.org
What is Startup Product? 
The orange logo is in the 
shape of a “hockey stick” 
graph, which describes 
Growth across time 
Movement For Product Excellence 
"Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
3-infinity.Goal 
1. Find 
product/market fit 
"Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM 
2. Scale 
beyond 
the startup 
phase 
horizontal 
diagonal 
Startup Growth
All Stages of Growth 
“Startup” thinking implies 
• fresh thinking, 
• design thinking, 
• human centered approach, 
• creativity, 
• responsiveness 
• focus on market opportunities & competitive intelligence, 
• agility 
----------All things required for innovation 
Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
All Kinds of Products 
“Product” definition includes 
• the result of a team effort, 
• a service, solution, event, content, project… 
• revenue generating transaction 
• All industries, verticals, growth & maturity 
-------All things necessary for business success 
Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
Leader, Speaker, Founder 
Write your own ticket to career growth 
Domain knowledge & 
Technical expertise 
"Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM 
Expanding Expertise: 
Product, Market 
Competitive space 
Customer experience 
Cross-functional collaboration 
Communication skills 
horizontal 
diagonal 
Professional Growth
Professional Growth 
Product professionals must be 
continuously learning 
•To increase skill set 
•To expand tool chest 
•To contribute value 
•To enhance leadership 
•To remain relevant 
"Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
Who Are Passionate Product People? 
• Developers, programmers, coders 
• Makers, shakers, DIYers 
• Product managers, product marketers, program managers 
• Designers, UX, UI 
• Founders, CEOs, Creators 
• Process people, systems people, programs people 
• Product owners, Project managers, Scrum masters 
• Visionaries, strategic, tactical, implementers 
• Hands-on, geeks, sales, service, community managers 
• All sizes, shapes, ages, genders, mastery levels 
• All industries, type products, size organizations 
• Curious & open to learn, share, network, listen, contribute value & participate 
• Focused on producing results over obstacles 
All Disciplines & Functions 
Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
What is Product Excellence? 
It depends on 
• context and 
• perspective 
Decide For Yourself… 
Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
Startup Product priorities: 
1. People 
2. Education 
3. Process 
4. Tools 
Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
People First 
Startup Product Academy creates 
communities that are open, 
inclusive and supportive of 
growing, learning & 
experimenting 
Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
Product Focus 
Startup Product movement 
takes a holistic view of product, 
with a bias on action & cross-functional 
collaboration 
Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
Product People 
Startup Product 
• Promotes the people behind the product 
• Encourages diverse teams and cultures 
• The stronger the team, the better the 
product results 
Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
Education 
• Grounded in product management 
best practices and thought 
leadership 
• ProdBOK 
Collaboration of 
60 contributors 
Startup Product Academy 
Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
Startup Product, Movement For Product Excellence 
@startupproduct #startupproduct 
• Blog http://startupproduct.com 
• Postions: jobs.startupproduct.com 
• Meetups: http://startupproduct.com/meetups 
• Trainings: http://startupproduct.com/academy 
Global Product Management Talk 
weekly live broadcast & twitter chat 
@prodmgmttalk #prodmgmttalk 
Webcast Digest daily online educational events 
@WebcastDigest 
http://webcastdigest.com 
A product of Startup Product Sandbox 
Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
Join us & Get involved! 
http://sfproducttalks.com/ 
Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM 
There are 20 Startup Product 
communities worldwide 
http://startupproduct.com/meetups/
About The Product Summits 
This is the third all day conference that has come out of a growing 
community of regular meetup events, weekly broadcast and digital 
events, showcasing practitioners and experts, grounded in the 
"emerging" profession of product management and startup product 
teams. 
The intention of the conference is to bring together a diverse audience of 
people passionate about product excellence from various professional 
backgrounds and orientations, expose them to different perspectives, 
and provide tools and new ways of thinking that they might implement 
immediately to expand their perspective on what is required to bring 
products from inception through an entire lifecycle, widen their view on 
the full gamut of products, product development and product 
professional options. 
Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
The First Startup Product Summit 
The first Startup Product Summit in Feb, 2013 showcased startup 
product founders and practitioners giving 20 minute lightning talks from 
their direct experience across various phases in the startup product 
effort from design thinking and rapid prototyping, to roadmapping and 
execution, to marketing and getting traction. 
It was billed as the "first product conference not just for product 
managers." 
http://bit.ly/1qMpZoM 
Videos https://www.youtube.com/user/StartupProduct 
Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
The Startup Product Summit SF2 
The second Startup Product 
Summit in Oct, 2013 was 
about "learning from the 
past to create the future" 
which was reflected in the 
conference location at 
Broadway Studios which 
has a punk history. 
People came from all over 
the world for the first one, so 
we added a workshop day 
and ProductCamp San 
Francisco unconference to 
the line up. 
http://bit.ly/XWmrK1 
Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
Early Bird Tickets Available Now! http://productsummit.org

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About The Movement For Product Excellence

  • 1. Welcome To The Movement For Product Excellence! September 29, 2014 Volunteer Meeting for The Product Summit at ECO-SYSTM San Francisco "Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 2. Welcome To Startup Product! Use hashtags for pics & tweets: #startupproduct #prodmgmt Community pics https://www.flickr.com/photos/startupproduct/sets/ Startup Product Meetup communities http://www.startupproduct.com/meetups Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 3. Thanks ECO-SYSTM for hosting! Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 4. Agenda 6:30 pm Meet, Greet, Networking 7:00 pm – Intros Who’s here 7:15 pm Cindy discusses the foundation of the movement for product excellence, community and 2 previous summits 8:00 pm Julia presents details of The Product Summit and how to become a team leader Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 5. Early Bird Tickets Available Now! http://productsummit.org
  • 6. What is Startup Product? The orange logo is in the shape of a “hockey stick” graph, which describes Growth across time Movement For Product Excellence "Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 7. 3-infinity.Goal 1. Find product/market fit "Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM 2. Scale beyond the startup phase horizontal diagonal Startup Growth
  • 8. All Stages of Growth “Startup” thinking implies • fresh thinking, • design thinking, • human centered approach, • creativity, • responsiveness • focus on market opportunities & competitive intelligence, • agility ----------All things required for innovation Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 9. All Kinds of Products “Product” definition includes • the result of a team effort, • a service, solution, event, content, project… • revenue generating transaction • All industries, verticals, growth & maturity -------All things necessary for business success Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 10. Leader, Speaker, Founder Write your own ticket to career growth Domain knowledge & Technical expertise "Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM Expanding Expertise: Product, Market Competitive space Customer experience Cross-functional collaboration Communication skills horizontal diagonal Professional Growth
  • 11. Professional Growth Product professionals must be continuously learning •To increase skill set •To expand tool chest •To contribute value •To enhance leadership •To remain relevant "Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 12. Who Are Passionate Product People? • Developers, programmers, coders • Makers, shakers, DIYers • Product managers, product marketers, program managers • Designers, UX, UI • Founders, CEOs, Creators • Process people, systems people, programs people • Product owners, Project managers, Scrum masters • Visionaries, strategic, tactical, implementers • Hands-on, geeks, sales, service, community managers • All sizes, shapes, ages, genders, mastery levels • All industries, type products, size organizations • Curious & open to learn, share, network, listen, contribute value & participate • Focused on producing results over obstacles All Disciplines & Functions Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 13. What is Product Excellence? It depends on • context and • perspective Decide For Yourself… Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 14. Startup Product priorities: 1. People 2. Education 3. Process 4. Tools Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 15. People First Startup Product Academy creates communities that are open, inclusive and supportive of growing, learning & experimenting Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 16. Product Focus Startup Product movement takes a holistic view of product, with a bias on action & cross-functional collaboration Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 17. Product People Startup Product • Promotes the people behind the product • Encourages diverse teams and cultures • The stronger the team, the better the product results Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 18. Education • Grounded in product management best practices and thought leadership • ProdBOK Collaboration of 60 contributors Startup Product Academy Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 19. Startup Product, Movement For Product Excellence @startupproduct #startupproduct • Blog http://startupproduct.com • Postions: jobs.startupproduct.com • Meetups: http://startupproduct.com/meetups • Trainings: http://startupproduct.com/academy Global Product Management Talk weekly live broadcast & twitter chat @prodmgmttalk #prodmgmttalk Webcast Digest daily online educational events @WebcastDigest http://webcastdigest.com A product of Startup Product Sandbox Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 20. Join us & Get involved! http://sfproducttalks.com/ Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM There are 20 Startup Product communities worldwide http://startupproduct.com/meetups/
  • 21. About The Product Summits This is the third all day conference that has come out of a growing community of regular meetup events, weekly broadcast and digital events, showcasing practitioners and experts, grounded in the "emerging" profession of product management and startup product teams. The intention of the conference is to bring together a diverse audience of people passionate about product excellence from various professional backgrounds and orientations, expose them to different perspectives, and provide tools and new ways of thinking that they might implement immediately to expand their perspective on what is required to bring products from inception through an entire lifecycle, widen their view on the full gamut of products, product development and product professional options. Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 22. The First Startup Product Summit The first Startup Product Summit in Feb, 2013 showcased startup product founders and practitioners giving 20 minute lightning talks from their direct experience across various phases in the startup product effort from design thinking and rapid prototyping, to roadmapping and execution, to marketing and getting traction. It was billed as the "first product conference not just for product managers." http://bit.ly/1qMpZoM Videos https://www.youtube.com/user/StartupProduct Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 23. The Startup Product Summit SF2 The second Startup Product Summit in Oct, 2013 was about "learning from the past to create the future" which was reflected in the conference location at Broadway Studios which has a punk history. People came from all over the world for the first one, so we added a workshop day and ProductCamp San Francisco unconference to the line up. http://bit.ly/XWmrK1 Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM
  • 24. Early Bird Tickets Available Now! http://productsummit.org