ISG is an award-winning marketing firm that has been helping clients increase conversion rates for over a decade. With 15 employees and annual revenues of $5.5 million, ISG offers end-to-end online marketing solutions including web design, search marketing, social media, email marketing, and more. ISG works with clients to determine objectives, develop strategies, deploy tactics, and measure results. Case studies demonstrate how ISG has increased leads, enrollments, and other metrics for education and other clients through customized online campaigns.

2. 1 About ISG For the past decade, ISG has been helping clients throughout the US and Europe to increase their conversion rates. Today, ISG is an award-winning team of 15 dedicated business, marketing, and creative professionals. With annual revenues of $5.5 Mil, ISG has been the fifth largest Web design firm in Baltimore since 2005. We partner with clients on strategy, positioning, and search marketing initiatives to provide end-to-end solutions.

3. 2 About ISG: Our Philosophy Pay for outcomes, not aspirations! ISG offers cutting-edge online marketing services that guarantee results. We set benchmarks up front regarding the number of visits, leads, sales or calls generated. Our clients only pay for the results they get. As their business grows, our business grows. A WIN-WIN Situation!

4. 3 ISG drives qualified prospects to client websites, connects customers with sales teams, and increases brand recognition based on: INNOVATION Years of online industry experience Use of latest technologies to track leads, test campaigns and deliver results CUSTOMIZATION Individualized services based on client needs BEST PRACTICES All executions abide by industry best practices CAN SPAM compliance SEO guidelines Online and Email Marketing best practices About ISG: Our Toolbox

5. 4 About ISG: Our Process ISG acts like an extension of our clients marketing departments. Our process: Determine Business Needs Define Objectives Develop Strategy Identify Opportunities and Set Metrics Design Creative Create Comprehensive Plan Deploy Tactics Measure and Optimize Results

6. 5 Performance-Based Online Marketing Campaigns Cost Per Visit / Cost Per Lead/Inquiry Inbound Call / Form Campaigns Proof of Concept Microsites / Splash Pages Local, Regional, International What We Do

7. 6 Case Study: Online Marketing Campaign Education: Local & National Background: Sylvan Learning is North America's leading provider of private tutoring for children in grades pre-K through 12. Work: Local, Regional & National CPI Campaign (Call & Form) ISG works with Sylvan to coordinate multiple online campaigns that yield maximum consumer inquiry volume for the business.

8. 7 Case Study: Online Marketing Campaign Sylvan Learning: Local & National (cont.) Results: ISG coordinates dual listing strategy to yield maximum results. ISG delivers approx. 20% of total contacts to the system. On average 12% of ISG contacts convert to sale. 65% of ISG calls average 5+ min call duration.

9. 8 Case Study: Online Marketing Campaign Education: National Background: Ivy West is a leading provider for in-home SAT/ACT Test Prep Services in the State of California. Work: Regional CPI Campaign (Call & Form) ISG created a three-page Microsite to specifically target four major metropolitan cities in support of Ivy West’s enrollment goals. Results: According to YTD data, ISG campaign leads convert at 42% into enrollments. Since campaign launch, ISG has delivered approx. 44% of Ivy West’s total online inquiries.

10. 9 Education: National & International Background: Les Roches, part of the Laureate International University Network, was recently rated one of the top three schools in the world for preparing students for an international career in hospitality management. Work: International CPI Campaign (Forms) ISG runs Geo-Targeted campaigns in six languages and multiple content themes, in over 100 countries. Results: ISG has enrolled 20% of total students. With five years of historical data, ISG is able to project lead delivery down to a country level and also set enrollment targets per semester. We have seen an average increase of 19% for student enrollment each year. Online Marketing Campaign

11. 10 Website Design, Development & Management Savvy Design Full CMS Mobile Access / Execution SEO Friendly What We Do

12. 11 Website Design, Develop. & Mgmt. Bach To Rock www.b2rmusic.com

13. 12 Website Design, Develop. & Mgmt. Educate Online http://www.educate-online-tutoring.com

14. 13 Website Design, Develop. & Mgmt. DeWalt Mobile Lock http://dewaltmobilelock.com

15. 14 What We Do Email Marketing Turnkey Solutions Back-end Analytics Email Lead Tracking into Revenue Savvy Creative CAN SPAM Compliance Full Account Management Behavior Driven Campaigns Newsletters Auto-Responders Event Communication Product / Services Emails

16. 15 What We Do Email Marketing (cont). Fully customizable designs Personalization Dynamic Content (header image, school address, phone, website) Versioning of templates (open house, camp & school open house, tour, events, etc.) Template Series: Campaign, Reminder & Thank You

17. 16 Design 1 | Circles Animation | Images will rotate in a series when the email is opened Social | Encourage recipients to ‘follow’ & engage with Nobel schools on social networks Animation | Call attention to specific areas of the message by animating calls to action – can add animation (phase in, flash, etc) to action items such as reading list or RSVP button

18. 17 Design 2 | Stripes Dynamic Elements | Ability to test dynamic elements on the thank you page consistent with email elements (header, school info) Thank You | Carry through a consistent look through to the thank you page

19. 18 Case Study: Email Marketing CampaignEvent Communication Nobel Learning Communities Background: Nobel Learning Communities is a network of more than 170+ private schools providing preschool through 8th grade education across the US. Work: Dynamic Email Marketing Campaign Series ISG optimized Nobel’s existing email marketing efforts by implementing dynamic content (school brand logo, address, phone, website, event specifics across network) and an automated one-click registration process. Results: Increased message relevancy and efficiency of communication process Real-time data for sales team follow-up of RSVPs – over 900+ RSVPs (~10% registration of overall list) 32% open rate (compared to 25% in 2008) 8% click through rate (compared to 2% in 2008)

20. 19 Case Study: Email Marketing CampaignAuto Reply Email Glion, Institute of Higher Education Background: Glion is among the top 3 hospitality management schools in the world providing undergraduate, graduate, and post graduate studies in the fields of hospitality to students from all over the world. Work: Auto Reply Email ISG designed an auto reply email as a follow up to Glion’s online marketing campaign. The message content is dynamically populated based on attributes submitted on the campaign form. The email was designed and produced for optimal delivery and performance. Results: Increased message relevancy 40% open rate 20% click through rate

21. 20 What We Do Social Media - Project Based Support Set-up & Customization of Third Party Community Platforms Alumni Sites for Universities Member Communities for Non-Profit, Health & Wellness, and Education Clients Social Network Account Set-up & Customization Facebook (Friend / Fan Page) MySpace Other Social Media Advertising Facebook / MySpace Ads

22. 21 Networks & Communities Community | B2R Third Party Platform Customization ISG develops user generated content solutions that either integrate into clients’ websites or deploy external communities to meet both client objectives and complement brand positioning. Community | Merritt Alumni Site | Glion

23. 22 Facebook & MySpace Customization Account Set-up & Customization ISG works with clients to integrate interactive Web 2.0 components into their online offerings. FB & MySpace | Sotheby’s Institute of Art FB & MySpace | B2R

24. 23 Social Media Packaged Solutions:Discovery Initial Social Media Audit, Evaluation & Opportunity Assessment Who is Saying What Where When and Why? Define Social Media Strategy & Objectives Communication Strategy Target Audiences Engagement Tactics Payback Goals

25. 24 Social Media Packaged Solutions: Strategy & Plan Develop Tactics & Communication Plan per Tactic Social Media Guide Assets & Tagging Strategy Reporting & Monitoring Radian6 Tour & Profile Set-up Keyword Recommendations News Classifications / Categorization Internal Communication Routing Strategy Training Facilitation through Radian6 Support

26. 25 Social Media Campaigns Sylvan Learning (cont.)

27. 26 Social Media Packaged Solutions: Deployment Deploy Tactics, such as Facebook Friend / Fan Page MySpace Twitter YouTube Flickr Email Templates Social Bookmarking Blog

28. 27 Social Media Campaigns FAN Page | Boxes FAN Page | Wall Facebook FAN Page | Seminars FAN Page | Promo

29. 28 Social Media Campaigns MySpace | CMS Customization MySpace

30. 29 Social Media Campaigns Twitter Twitter | Profile Twitter | Tweet Calendar Twitter | Tweet Schedule

31. 30 Packaged Solutions: Optional Features Creative Services Widgets Polls Gift Applications Facebook Groups Facebook Events Communication / Engagement Twitter Scheduling Analytics Audit, Tracking & Measuring Social Media

32. 31 Social Media Campaigns Reporting & Monitoring Social Media | Scorecard Social Media | Cloud

33. 32 Want Results? Contact Us Learn more. Discuss business objectives. Jacqueline Turner Director, Accounts +14108436659 jacque.turner@isg.us We hope to hear from you!