Solving business
problems
3seven9.com
Nominated for best use of digital
techniques and technologies
We create exciting branding & design,
innovative websites & apps and
engaging digital marketing programmes
to enhance business performance.
We solve your business problems with smart technology.
3seven9 are an award-winning
digital agency
Challenges
Under-
performing
websites
A
fragmented
& increasingly
mobile
audience
Disconnected
brand across
multiple
media
Quality
Content
for lead
nurturing
Executing
an effective
social media
strategy
Maintaining
customer
engagement
Solutions
Specialised
web and mobile
applications
Social
marketing
Content
marketing
Brand
design
Intelligent
websites
Integrated
marketing
Core Services:
Intelligent web design
Does your website improve
your business?
Only 19% of businesses rated
their website proficient at driving
sales*
 Misaligned to sales cycle
 Missed opportunities with
mobile device market
 Lack of automated marketing
facilities
 Little integration with social
presence
 Minimal reporting on site
effectiveness
 Static, dated with little steer
for progression
*Adobe Quarterly Digital
Intelligence Briefing 2013
Intelligent websites
Aligned and supporting your
sales cycle
Lead gen and nurturing capabilities
Responsive design for every device
Manage high content, high value
messaging
Rich, engaging, interactive user journeys
Custom interaction with social outposts
External systems integration
(DMS, CRM)
Intelligent
websites
Under-
performing
websites
Situation
Accountancy firm needed to refresh their websites to
cater for increasingly mobile audience.
Process
Centred around innovation and future proofing.
Built in social integration and automated
triggers. High degree of responsiveness and
multi site functionality.
Results
Since the website went live:
 51% increase in traffic
 55% return in mobile visitors
 90% budget saving in additional site rollouts
Core Services:
Intelligent web design Intelligent
websites
Under-
performing
websites
Do you know the most effective way to
reach and engage your prospects?
Companies rank “management support and
resources” as their top challenge to successful
integrated campaigns.*
 Fragmented audience across many channels
 Weak strategy and approach
 Uncertainty on best combination of digital
channels to use
 Attribution knowledge gaps
Core Services:
Integrated marketing
Integrated marketing
83% of marketers reported that they
see “a direct relationship between
higher revenues and integration.*
Custom integrated marketing packs
Expertise in strategy and integration
Full integrated measurement of
campaign
Agile creative and technical teams
for accelerated campaign starts
Real-time campaign adjustments
to maximise ROI
*Econsultancy State of Integrated Marketing Report 2013
Integrated
marketing
A
fragmented
& increasingly
mobile
audience
Case study:
Integrated marketing
Situation
US firm needed to target “IT career starters &
boosters” in UK and pass the leads generated onto
sales
Process
We created a “How to get that £60K career
in IT” whitepaper and interactive quiz content– then
marketed that out using a variety of marketing
channels.
Results
In 3 months the campaign generated:
 +3,000 relevant site visits
 400 completed quizzes (with a 90% completion
rate)
 >300 social conversations created
 700 leads from whitepaper downloads
Integrated
marketing
A
fragmented
& increasingly
mobile
audience
Does your technology bring your clients
closer?
74% of businesses want to
increase customer engagement*
 Poor online customer experience
 Lack of engaging client content
 Restricted digital sales tools
 Time wasting internal business processes
 Outdated, inconsistent and unconvincing
marketing tools
 Poor internal buy in of new initiatives
Core Services:
Specialised applications
Specialised web and
mobile applications
93% of businesses say optimising the
user experience will improve conversion*
Business applications that solve issues
Digital sales toolkits and collaboration
Digital closed loop marketing applications
Rich, interactive digital experiences
to increase customer understanding
and engagement
Advanced client analysis and reporting
*Econsultancy User Experience Survey Report 2013
Specialised
web and mobile
applications
Maintaining
customer
engagement
Case study:
Sales app
Situation
Telstra needed a digital map to showcase
their network capabilities
Process
Optimise for Sales Reps
iPads and mobile devices
Supports mobile specific
interaction (pinch/zoom)
Plots and accesses
1,982 data points quickly
Intelligent load-times of
map features dependent
on navigation
Results
Contributed to wholesale
increasing their business.
Specialised
web and mobile
applications
Maintaining
customer
engagement
Why would your
customers buy from
you?
 Lack of meaning and
accurate reflection
 Confusing company
identity
 Disconnected
company campaign
branding
 Poor alignment
between internal and
external brand
perception
 Lack of unique selling
points against
competitors
 Poor customer
communication of
your brand
Core services:
Brand design
Brand design
Brand consultancy, strategy and
positioning
Multi-disciplinary, cross channel
creativity
Web design, both responsive and
mobile
Digital design for social
media branding
Print design
(aligned to
online brand)
Brand
design
Disconnected
brand across
multiple
media
Case study:
Brand design Brand
design
Disconnected
brand across
multiple
media
Quality
Content
for lead
nurturing
Is your lead nurturing working?
79% of marketing leads never
convert into sales. Lack of lead nurturing is the
common cause
of this poor performance*
 Content assets aren’t connecting to your
audience
 Sales and marketing teams creating content in
isolation
 Unable to measure content effectiveness with
client interaction
 Content creation unstructured
Core services:
Content marketing
Content marketing
Companies that excel at lead nurturing
generate 50% more sales ready leads
at 33% lower cost**
Content supply chain strategy
and implementation
Content creation and alignment
to your customer’s buying life cycle
Sales enablement content assets
Video, whitepaper, datasheets,
case studies, blogs, infographics
Content distribution and measurement
*Marketing Sherpa **Forrester Research
Content
marketing
Case study:
Content marketing
Situation
The Thames Valley Chamber of Commerce
needed a content led marketing platform to
attract North American firms to the region.
Process
 Created an interactive Portal
 Produced interactive content maps/videos
 Introduced incentive based content
Results
 2,100 relevant visitors
 4.5 mins average duration
 20 companies established
 175 jobs created
 £6m regional investment
Quality
Content
for lead
nurturing
Content
marketing
What are your clients saying online?
31% of customers post online
following inadequate customer service*
 What is the industry talking about?
 What Social ROI are you returning?
 How does the market really perceive you?
 Where are the industry communities?
 Who influences your clients?
 What social strategies do your
competitors use?
Core Services:
Social marketing
Social marketing
84% of B2B marketers use social media
in some form**
Strategic social marketing aligned
to your business goals
Social bid intelligence
Social audits to understand what’s
important to your market
Strong, consistent presence in
your market
Social competitor strategy maps
Social engagement support services
*New Voice Media **Aberdeen Research
Social
marketing
Executing
an effective
social media
strategy
Case study:
Social marketing
Situation
Top 20 accountancy firm wanted
social media to lift their brand, extend conversations
and generate leads.
Process
 Conducted social audit to assess
10,000 conversations
 Created bespoke strategy
for Partners & marketing
 Trained users in engaging and
provided monthly support
Results (3 months)
 Went from 20th to 2nd in social brand awareness
 Average 30% responses (double average)
 20 leads a month generated
Social
marketing
Executing
an effective
social media
strategy
Who we work with
Testimonials
“3seven9 managed a
complex project to
produce an excellent
finished product. Great job
guys!”
Paul Britton
Head of Inward Investment
& Reinvestment
Thames Valley Chamber
of Commerce
“3seven9 understood
the complexity of our
requirements and built an
intuitive and responsive
website that prioritises the
content, depending on how
the client accesses it.”
Graeme Trigg
Practice Development Manager
Kingston Smith
“With 3seven9’s approach,
we have created exciting
campaigns to drive our
recruitment efforts much
more successfully than
before.”
Siobhan Cronin
Engagement Manager
QA Apprenticeships
Which business
problem do you
need solving?
If you have any further questions please contact us:
david.wood@3seven9.com
07711 019253
01344 667418
or find us at 3seven9.com
Additional slides
Case study:
Video marketing
Situation:
Hempsons Law firm needed to respond
quickly to a series of NHS changes and
inform their audience how this would affect
them.
Process:
A series of videos were recorded that
covered specific areas the NHS changes
would affect.
These were then promoted in their internal
network and client base.
Results (3 months):
 500+ targeted views
 13+ hours marketing footage consumed
 23% mobile views
Quality
content
for lead
nurturing
Content
marketing
Situation:
Kingston Smith wanted to improve their
thought leadership initiative by increasing
traffic to blog
Process
Researched accountancy market
Targeted SEO back linking strategy
(competitors, social book marks and
internal distribution)
Trained partners to create engaging
blog content
Results (3 months)
 2nd for “Entrepreneurs blog UK” (78m)
 43% increase in overall traffic
 52% & 40% increase in
referring/SEO traffic
Case study:
SEO marketing Integrated
marketing
A
fragmented
& increasingly
mobile
audience
Case study:
PPC marketing
Situation
IT Apprenticeship firm wished to
aggressively generate leads.
Process
Socially researched messaging
Updated website to match brand
rollout
Integrated Facebook and PPC
advertising
Results
Generated 2.5k applications
(cost per application £17.13)
29% conversion from Social Media
Integrated
marketing
A
fragmented
& increasingly
mobile
audience
Case study:
Social lead gen
Situation:
Bristol based Development wanted to create
an active community to drive their brand and
lead gen in 2013.
Process:
Created bespoke Facebook Page with
regional Tabs
Included interactive elements such as
resource library, quizzes, 3rd party plug-ins,
offers, galleries and events etc
Drove traffic with PPC advertising
Results (3 months):
 +1,100 likes on Facebook page
 Nearly 8,000 engagements on the page
 490,000 visible reaches on Facebook
within their own communities
 +300 content downloads
Integrated
marketing
A
fragmented
& increasingly
mobile
audience

3seven9 - About Us

  • 1.
    Solving business problems 3seven9.com Nominated forbest use of digital techniques and technologies
  • 2.
    We create excitingbranding & design, innovative websites & apps and engaging digital marketing programmes to enhance business performance. We solve your business problems with smart technology. 3seven9 are an award-winning digital agency
  • 3.
    Challenges Under- performing websites A fragmented & increasingly mobile audience Disconnected brand across multiple media Quality Content forlead nurturing Executing an effective social media strategy Maintaining customer engagement Solutions Specialised web and mobile applications Social marketing Content marketing Brand design Intelligent websites Integrated marketing
  • 4.
    Core Services: Intelligent webdesign Does your website improve your business? Only 19% of businesses rated their website proficient at driving sales*  Misaligned to sales cycle  Missed opportunities with mobile device market  Lack of automated marketing facilities  Little integration with social presence  Minimal reporting on site effectiveness  Static, dated with little steer for progression *Adobe Quarterly Digital Intelligence Briefing 2013 Intelligent websites Aligned and supporting your sales cycle Lead gen and nurturing capabilities Responsive design for every device Manage high content, high value messaging Rich, engaging, interactive user journeys Custom interaction with social outposts External systems integration (DMS, CRM) Intelligent websites Under- performing websites
  • 5.
    Situation Accountancy firm neededto refresh their websites to cater for increasingly mobile audience. Process Centred around innovation and future proofing. Built in social integration and automated triggers. High degree of responsiveness and multi site functionality. Results Since the website went live:  51% increase in traffic  55% return in mobile visitors  90% budget saving in additional site rollouts Core Services: Intelligent web design Intelligent websites Under- performing websites
  • 6.
    Do you knowthe most effective way to reach and engage your prospects? Companies rank “management support and resources” as their top challenge to successful integrated campaigns.*  Fragmented audience across many channels  Weak strategy and approach  Uncertainty on best combination of digital channels to use  Attribution knowledge gaps Core Services: Integrated marketing Integrated marketing 83% of marketers reported that they see “a direct relationship between higher revenues and integration.* Custom integrated marketing packs Expertise in strategy and integration Full integrated measurement of campaign Agile creative and technical teams for accelerated campaign starts Real-time campaign adjustments to maximise ROI *Econsultancy State of Integrated Marketing Report 2013 Integrated marketing A fragmented & increasingly mobile audience
  • 7.
    Case study: Integrated marketing Situation USfirm needed to target “IT career starters & boosters” in UK and pass the leads generated onto sales Process We created a “How to get that £60K career in IT” whitepaper and interactive quiz content– then marketed that out using a variety of marketing channels. Results In 3 months the campaign generated:  +3,000 relevant site visits  400 completed quizzes (with a 90% completion rate)  >300 social conversations created  700 leads from whitepaper downloads Integrated marketing A fragmented & increasingly mobile audience
  • 8.
    Does your technologybring your clients closer? 74% of businesses want to increase customer engagement*  Poor online customer experience  Lack of engaging client content  Restricted digital sales tools  Time wasting internal business processes  Outdated, inconsistent and unconvincing marketing tools  Poor internal buy in of new initiatives Core Services: Specialised applications Specialised web and mobile applications 93% of businesses say optimising the user experience will improve conversion* Business applications that solve issues Digital sales toolkits and collaboration Digital closed loop marketing applications Rich, interactive digital experiences to increase customer understanding and engagement Advanced client analysis and reporting *Econsultancy User Experience Survey Report 2013 Specialised web and mobile applications Maintaining customer engagement
  • 9.
    Case study: Sales app Situation Telstraneeded a digital map to showcase their network capabilities Process Optimise for Sales Reps iPads and mobile devices Supports mobile specific interaction (pinch/zoom) Plots and accesses 1,982 data points quickly Intelligent load-times of map features dependent on navigation Results Contributed to wholesale increasing their business. Specialised web and mobile applications Maintaining customer engagement
  • 10.
    Why would your customersbuy from you?  Lack of meaning and accurate reflection  Confusing company identity  Disconnected company campaign branding  Poor alignment between internal and external brand perception  Lack of unique selling points against competitors  Poor customer communication of your brand Core services: Brand design Brand design Brand consultancy, strategy and positioning Multi-disciplinary, cross channel creativity Web design, both responsive and mobile Digital design for social media branding Print design (aligned to online brand) Brand design Disconnected brand across multiple media
  • 11.
    Case study: Brand designBrand design Disconnected brand across multiple media
  • 12.
    Quality Content for lead nurturing Is yourlead nurturing working? 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance*  Content assets aren’t connecting to your audience  Sales and marketing teams creating content in isolation  Unable to measure content effectiveness with client interaction  Content creation unstructured Core services: Content marketing Content marketing Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost** Content supply chain strategy and implementation Content creation and alignment to your customer’s buying life cycle Sales enablement content assets Video, whitepaper, datasheets, case studies, blogs, infographics Content distribution and measurement *Marketing Sherpa **Forrester Research Content marketing
  • 13.
    Case study: Content marketing Situation TheThames Valley Chamber of Commerce needed a content led marketing platform to attract North American firms to the region. Process  Created an interactive Portal  Produced interactive content maps/videos  Introduced incentive based content Results  2,100 relevant visitors  4.5 mins average duration  20 companies established  175 jobs created  £6m regional investment Quality Content for lead nurturing Content marketing
  • 14.
    What are yourclients saying online? 31% of customers post online following inadequate customer service*  What is the industry talking about?  What Social ROI are you returning?  How does the market really perceive you?  Where are the industry communities?  Who influences your clients?  What social strategies do your competitors use? Core Services: Social marketing Social marketing 84% of B2B marketers use social media in some form** Strategic social marketing aligned to your business goals Social bid intelligence Social audits to understand what’s important to your market Strong, consistent presence in your market Social competitor strategy maps Social engagement support services *New Voice Media **Aberdeen Research Social marketing Executing an effective social media strategy
  • 15.
    Case study: Social marketing Situation Top20 accountancy firm wanted social media to lift their brand, extend conversations and generate leads. Process  Conducted social audit to assess 10,000 conversations  Created bespoke strategy for Partners & marketing  Trained users in engaging and provided monthly support Results (3 months)  Went from 20th to 2nd in social brand awareness  Average 30% responses (double average)  20 leads a month generated Social marketing Executing an effective social media strategy
  • 16.
  • 17.
    Testimonials “3seven9 managed a complexproject to produce an excellent finished product. Great job guys!” Paul Britton Head of Inward Investment & Reinvestment Thames Valley Chamber of Commerce “3seven9 understood the complexity of our requirements and built an intuitive and responsive website that prioritises the content, depending on how the client accesses it.” Graeme Trigg Practice Development Manager Kingston Smith “With 3seven9’s approach, we have created exciting campaigns to drive our recruitment efforts much more successfully than before.” Siobhan Cronin Engagement Manager QA Apprenticeships
  • 18.
    Which business problem doyou need solving? If you have any further questions please contact us: david.wood@3seven9.com 07711 019253 01344 667418 or find us at 3seven9.com
  • 19.
  • 20.
    Case study: Video marketing Situation: HempsonsLaw firm needed to respond quickly to a series of NHS changes and inform their audience how this would affect them. Process: A series of videos were recorded that covered specific areas the NHS changes would affect. These were then promoted in their internal network and client base. Results (3 months):  500+ targeted views  13+ hours marketing footage consumed  23% mobile views Quality content for lead nurturing Content marketing
  • 21.
    Situation: Kingston Smith wantedto improve their thought leadership initiative by increasing traffic to blog Process Researched accountancy market Targeted SEO back linking strategy (competitors, social book marks and internal distribution) Trained partners to create engaging blog content Results (3 months)  2nd for “Entrepreneurs blog UK” (78m)  43% increase in overall traffic  52% & 40% increase in referring/SEO traffic Case study: SEO marketing Integrated marketing A fragmented & increasingly mobile audience
  • 22.
    Case study: PPC marketing Situation ITApprenticeship firm wished to aggressively generate leads. Process Socially researched messaging Updated website to match brand rollout Integrated Facebook and PPC advertising Results Generated 2.5k applications (cost per application £17.13) 29% conversion from Social Media Integrated marketing A fragmented & increasingly mobile audience
  • 23.
    Case study: Social leadgen Situation: Bristol based Development wanted to create an active community to drive their brand and lead gen in 2013. Process: Created bespoke Facebook Page with regional Tabs Included interactive elements such as resource library, quizzes, 3rd party plug-ins, offers, galleries and events etc Drove traffic with PPC advertising Results (3 months):  +1,100 likes on Facebook page  Nearly 8,000 engagements on the page  490,000 visible reaches on Facebook within their own communities  +300 content downloads Integrated marketing A fragmented & increasingly mobile audience