e-Kiosk won the Abacus Hack Day in Singapore on the 19 October 2010. Here are the details of the project.

1. E-Kiosk
E-Kiosk
Members: Xu Chen-Jie, Ben Chen, Sam Chan, Henry Low
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2. Consumer Behaviour Model
INPUT
INFORMATION
PROCESSING
DECISION PROCESS
Environmental
Influences
Exposure
Stimuli:
Marketer
Dominated
& Other
Problem
Recognition
Attention
Comprehension
INFLUENCES
Memory
Information
Search
Evaluation of
Alternatives
Internal
Search
• Culture
• Social Class
• Personal
• Family
• Situation
Individual
Differences
Acceptance
Purchase
Retention
Post-Purchase
Evaluation
External
Search
Dissatisfaction
• Resources
• Motivation &
Involvement
• Knowledge
• Attitudes
• Personality, Values
& Lifestyle
Satisfaction
From: Consumer Behavior (1994). James F. Engel, Roger D. Blackwell &
Paul W. Miniard. 7th. Edition. Dryden Press.
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3. The Key to Consumer Behaviour
• Consumer satisfaction will lead to future
habitual purchase out of inertia.
• Repeated purchasing reinforces tendency for
habitual decision-making
• Satisfaction  Repeat Purchase  Habit
Our objective is to change consumer behaviour
by ensuring satisfaction with the purchase
process
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4. Travel still predominantly via traditional
channels
The Internet may be ubiquitous, but it still isn’t everything:
Under a quarter (23%) of respondents do all their travel
shopping on websites.
From: PhoCusWright’s Traveller Technology Survey 2010
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5. Transforming consumers into online buyers
Long Q ?
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Try this !
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6. Pros and Cons vs. traditional TA
• Pros
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Less staff
Low cost / no cost
Handles larger volume
Always available (24x7)
Faster transaction deal
Auto user profile
management
• Cons
– Less human talk
– No bargain
– System downtime
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7. Pros and Cons vs. online TA
• Pros
– More secure (TA)
– Continue your deal upon
counter
– No hacker/bandwidth
concern
– Membership card
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• Cons
– Less volume handled
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8. e-Kiosk Demonstration

10. e-Kiosk Demonstration

17. Key features
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Great way to market and cross-sell products and services
Secure as it is located onsite in agency office
Provide a transitional experience to agency online website
Support mixed service model (kiosk-to-counter)
Provide value-add service (e.g., hotel pic, traveller photos)
Self-help – e.g. re-schedule appointment with specific
agent
– Experience and knowledge of senior staff in-a-box
(passport reminders, context-sensitive)
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