e-Kiosk won the Abacus Hack Day in Singapore on the 19 October 2010. Here are the details of the project.

1. Members: Xu Chen-Jie, Ben Chen, Sam Chan, Henry Low
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E-KioskE-Kiosk

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Consumer Behaviour Model
Problem
Recognition
Information
Search
Evaluation of
Alternatives
Purchase
Post-Purchase
Evaluation
Internal
Search
Memory
External
Search
Exposure
Attention
Comprehension
Acceptance
Retention
Stimuli:
Marketer
Dominated
& Other
Dissatisfaction Satisfaction
Environmental
Influences
• Culture
• Social Class
• Personal
• Family
• Situation
Individual
Differences
• Resources
• Motivation &
Involvement
• Knowledge
• Attitudes
• Personality, Values
& Lifestyle
INPUT INFORMATION
PROCESSING
DECISION PROCESS INFLUENCES
From: Consumer Behavior (1994). James F. Engel, Roger D. Blackwell &
Paul W. Miniard. 7th. Edition. Dryden Press.
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The Key to Consumer Behaviour
• Consumer satisfaction will lead to future
habitual purchase out of inertia.
• Repeated purchasing reinforces tendency for
habitual decision-making
• Satisfaction  Repeat Purchase  Habit
Our objective is to change consumer behaviour
by ensuring satisfaction with the purchase
process
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Travel still predominantly via traditional
channels
The Internet may be ubiquitous, but it still isn’t everything:
Under a quarter (23%) of respondents do all their travel
shopping on websites.
From: PhoCusWright’s Traveller Technology Survey 2010
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Transforming consumers into online buyers
Try this !Long Q ?
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Pros and Cons vs. traditional TA
• Pros
– Less staff
– Low cost / no cost
– Handles larger volume
– Always available (24x7)
– Faster transaction deal
– Auto user profile
management
• Cons
– Less human talk
– No bargain
– System downtime
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Pros and Cons vs. online TA
• Pros
– More secure (TA)
– Continue your deal upon
counter
– No hacker/bandwidth
concern
– Membership card
• Cons
– Less volume handled
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8. e-Kiosk Demonstration

10. e-Kiosk Demonstration

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Key features
– Great way to market and cross-sell products and services
– Secure as it is located onsite in agency office
– Provide a transitional experience to agency online website
– Support mixed service model (kiosk-to-counter)
– Provide value-add service (e.g., hotel pic, traveller photos)
– Self-help – e.g. re-schedule appointment with specific
agent
– Experience and knowledge of senior staff in-a-box
(passport reminders, context-sensitive)
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