Web 2.0 and Travel - Challenges and Opportunities. A look at the way the principles of Web 2.0 have changed the travel industry, including distribution, transparency and communication. Lecture given on 24 February 2010.

1. Web 2.0 and Travel
Challenges and Opportunities

2. Dial-up
BROADBAND
Few-to-Many
Publishing
MANY-TO-MANY
PUBLISHING
Web As Product
WEB AS PLATFORM

3. TRANSPARENCY
EMPOWERMENT
DISTRIBUTION
COMMUNITY

4. TRANSPARENCY
Data

5. TRANSPARENCY
Data

6. TRANSPARENCY
Reputation

7. TRANSPARENCY
Reputation

8. TRANSPARENCY
Reputation

9. DISTRIBUTION
Products

10. DISTRIBUTION
Products

11. DISTRIBUTION
Marketing

12. DISTRIBUTION
Marketing

13. DISTRIBUTION
Mashups

14. COMMUNITY
Social Media

15. COMMUNITY
Social Media

16. COMMUNITY
Collaboration

17. COMMUNITY
Collaboration

18. EMPOWERMENT
Publishing

19. EMPOWERMENT
Decision Making

20. STRATEGIC MASHUP

21. STRATEGIC MASHUP

23. Kevin May
Mail: kevin@tnooz.com
Skype: kmayuk
Twitter: @kevinlukemay
Web: www.tnooz.com