Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

A simple model of consumer behavior

2,411 views

Published on

This basically outlines the Consumer Behavior. It basically focuses from External influences, Consumer decision making and post decision behavior. This infographic is prepared from the exact model in the book Consumer behavior by Leon G . Schiffman and Leslie Lazar Kanuk.

Published in: Education
  • Be the first to comment

A simple model of consumer behavior

  1. 1. CONSUMER DECISION MAKING model in an outline STEP 1 : INPUT Product Place Price Distribution channel 1 2 3 5 4 SOCIO CULTURAL ENVIRONMENT Family Reference groups Non commercial sources Social class Culture and Subculture All of these are external influences STEP 2: PROCESS MARKETING EFFORTS OF THE FIRM 1.Motivation 2.Perception 3.Learning 4.Personality 5.Attitude Psychologicalfield EXPERIENCE Need Recognition Pre purchase search Evaluation of alternatives STEP 3 :OUTPUT PURCHASE 1. TrialPurchase 2. RepeatPurchase POST PURCHASE EVALUATION All of these are consumer decision making A simple model of consumer decision making

×