The Art of the Video Interview | 2015 CASE Multimedia Workshop
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Breakout session from the 2015 CASE Multimedia Workshop, June 19, 2015 in Washington, D.C. Hands-on tips and case studies of video interviews produced by Ravi Jain including the videoblog DriveTime, web content for PBS' American Experience and original video content for Boston College's Office of Marketing Communications.
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Mo willems
Mo Willems is a prolific children's book author and illustrator known for several popular book series including Elephant & Piggie, Don't Let the Pigeon Drive the Bus!, and Knuffle Bunny. Some of his most famous books include Elephant & Piggie books about the friendship between the two title characters, Don't Let the Pigeon Drive the Bus! about a bus-driving pigeon, and Knuffle Bunny about a little girl and her favorite stuffed animal. Willems provides information on his website about his books, characters, and videos.
Feedback
The document summarizes feedback on a music video. The good points included relatable advertising, varied camera shots, effective transitions, scenery that set the location, and a creative time lapse ending. Critiques were that the actors' mouths weren't always visible, footage was grainy and too dark in places, and lip syncing was off at times. Suggestions for improvement included better lip syncing, adding a storyline, brightening dark areas, more accurate word learning by actors, improved lighting placement, and making it less boring.
What would i do differently
The document discusses things the author would do differently if remaking a film project. Some key points:
- He would spend more time perfecting shots to avoid slowing workflow, but couldn't spend 20 hours on each shot.
- They had no budget for outfits, so he would invest in better coats, suits, and hats to avoid clothes looking too modern.
- With a bigger budget, he would film in better American locations and do more location scouting.
- For the poster, he would recreate the painted style of another poster using a graphics tablet rather than conventional painting.
FMP Evaluation
The document provides an evaluation of William Thirlaway's production process for a film. It discusses various aspects of the production including research, planning, time management, technical qualities, aesthetic qualities, audience appeal, and peer feedback. For research, William found inspiration from other heist films but could have researched promotional materials more. Planning involved creating a script and shot list but could have included storyboards. Time management worked out overall but location and actor scheduling caused some delays. Technical aspects like 4K resolution and color grading were addressed. Aesthetics like handheld camerawork added tension. Peer feedback noted effective elements while suggesting shortening the slow motion sequence and improving the poster image.
Question 7
The document discusses what the author learned from their preliminary task to their full product. They found that doing research beforehand helped generate initial ideas. The preliminary task helped them learn camera and editing skills in iMovie. Specifically, they learned to use a tripod, film outside for better lighting and sound, and vary camera angles and proximity for visual interest. The full product incorporated these lessons through improved lighting, sound, storyboarding, and varied shots.
FMP evaluation updated
The document provides an evaluation of a film production process by William Thirlaway. It covers various aspects of the process including research, planning, time management, technical qualities, aesthetic qualities, audience appeal, and peer feedback. For research, Thirlaway found inspiration from other heist films. For planning, a script and shot list were created. Some challenges were faced with time management and finding suitable locations. Technical aspects like camera settings and post-production editing are described. Aesthetic choices like handheld camerawork are discussed. Audience preferences determined aspects like the serious tone. Peer feedback addressed likes such as dramatic elements, and improvements such as shortening a slow-motion sequence.
7.Evaluation
The document provides an evaluation of Jack Bevens' film production process. It summarizes the strengths and weaknesses of each stage, including research, planning, time management, technical qualities, aesthetic qualities, and audience appeal. Peer feedback on the film suggested adding subtitles to make it more accessible to those who cannot hear or understand sign language. Jack agrees subtitles should be added to improve understanding and agrees some audio could also be added for hearing audiences.
Preliminary task evalutaion
Tayla Thorley reflects on her group's process for completing a preliminary film task. She notes that working as a team and brainstorming together helped generate ideas, though one member's absence hindered the process. Filming with an iPad proved difficult due to its size, resulting in some shaky footage. Lessons learned include using a different, more stable camera and choosing a quieter filming location. Editing in iMovie went smoothly and allowed adding effects. Overall, the criteria were met but more shot/reverse shot coverage could have been included. Tayla learned about different camera techniques and the film editing process in iMovie.
Recommended
Mo willems
Mo Willems is a prolific children's book author and illustrator known for several popular book series including Elephant & Piggie, Don't Let the Pigeon Drive the Bus!, and Knuffle Bunny. Some of his most famous books include Elephant & Piggie books about the friendship between the two title characters, Don't Let the Pigeon Drive the Bus! about a bus-driving pigeon, and Knuffle Bunny about a little girl and her favorite stuffed animal. Willems provides information on his website about his books, characters, and videos.
Feedback
The document summarizes feedback on a music video. The good points included relatable advertising, varied camera shots, effective transitions, scenery that set the location, and a creative time lapse ending. Critiques were that the actors' mouths weren't always visible, footage was grainy and too dark in places, and lip syncing was off at times. Suggestions for improvement included better lip syncing, adding a storyline, brightening dark areas, more accurate word learning by actors, improved lighting placement, and making it less boring.
What would i do differently
The document discusses things the author would do differently if remaking a film project. Some key points:
- He would spend more time perfecting shots to avoid slowing workflow, but couldn't spend 20 hours on each shot.
- They had no budget for outfits, so he would invest in better coats, suits, and hats to avoid clothes looking too modern.
- With a bigger budget, he would film in better American locations and do more location scouting.
- For the poster, he would recreate the painted style of another poster using a graphics tablet rather than conventional painting.
FMP Evaluation
The document provides an evaluation of William Thirlaway's production process for a film. It discusses various aspects of the production including research, planning, time management, technical qualities, aesthetic qualities, audience appeal, and peer feedback. For research, William found inspiration from other heist films but could have researched promotional materials more. Planning involved creating a script and shot list but could have included storyboards. Time management worked out overall but location and actor scheduling caused some delays. Technical aspects like 4K resolution and color grading were addressed. Aesthetics like handheld camerawork added tension. Peer feedback noted effective elements while suggesting shortening the slow motion sequence and improving the poster image.
Question 7
The document discusses what the author learned from their preliminary task to their full product. They found that doing research beforehand helped generate initial ideas. The preliminary task helped them learn camera and editing skills in iMovie. Specifically, they learned to use a tripod, film outside for better lighting and sound, and vary camera angles and proximity for visual interest. The full product incorporated these lessons through improved lighting, sound, storyboarding, and varied shots.
FMP evaluation updated
The document provides an evaluation of a film production process by William Thirlaway. It covers various aspects of the process including research, planning, time management, technical qualities, aesthetic qualities, audience appeal, and peer feedback. For research, Thirlaway found inspiration from other heist films. For planning, a script and shot list were created. Some challenges were faced with time management and finding suitable locations. Technical aspects like camera settings and post-production editing are described. Aesthetic choices like handheld camerawork are discussed. Audience preferences determined aspects like the serious tone. Peer feedback addressed likes such as dramatic elements, and improvements such as shortening a slow-motion sequence.
7.Evaluation
The document provides an evaluation of Jack Bevens' film production process. It summarizes the strengths and weaknesses of each stage, including research, planning, time management, technical qualities, aesthetic qualities, and audience appeal. Peer feedback on the film suggested adding subtitles to make it more accessible to those who cannot hear or understand sign language. Jack agrees subtitles should be added to improve understanding and agrees some audio could also be added for hearing audiences.
Preliminary task evalutaion
Tayla Thorley reflects on her group's process for completing a preliminary film task. She notes that working as a team and brainstorming together helped generate ideas, though one member's absence hindered the process. Filming with an iPad proved difficult due to its size, resulting in some shaky footage. Lessons learned include using a different, more stable camera and choosing a quieter filming location. Editing in iMovie went smoothly and allowed adding effects. Overall, the criteria were met but more shot/reverse shot coverage could have been included. Tayla learned about different camera techniques and the film editing process in iMovie.
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2. Alcohol use and abuse are problems in South Africa. The government is concerned about statistics showing links between alcohol and accidents, crimes, and violence. A new policy is planned to tighten alcohol rules.
3. Advertisers pursue profit ruthlessly and use ideologies to influence viewers to buy products, sometimes exploiting important issues. This research examines portrayals of alcohol in South African television ads and factors influencing these portrayals.
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Bill viola
Bill Viola is an American video artist known for his large-scale video installations that often explore themes of life and death. Some of his most notable works include The Quintet Series from 2000, which features slow motion facial expressions, and Observance from 2002, created in response to 9/11. Viola draws inspiration from mystical traditions and aims to portray dualities like life and death through his use of extreme slow motion and immersive video environments. He is considered highly influential as one of the pioneers who brought video art into the contemporary art world.
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Video art is an art form that uses video technology in installations or standalone pieces. It emerged in the 1980s as experimental art that disregarded filmmaking conventions. Video art can vary in length from one minute to six hours and takes different forms like single channel videos or installations combining video with other art forms. Key figures who pioneered the genre include Wolf Vostell, Nam June Paik, Andy Warhol, and Peter Campus. Gillian Wearing is also noted for her video art which aims to unsettle viewers through emotionally probing themes.
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Installation art
This document provides an overview of installation art, including its definition, history, and important figures. Installation art creates an immersive environment for viewing that aims to evoke emotions or thoughts in participants. It began in the 1970s with artists questioning boundaries and using everyday objects as art. Three influential artists discussed are Kara Walker, known for her large silhouettes addressing race and history; Judy Pfaff, who creates colorful mixed-media pieces; and Félix Gonzáles-Torres, whose minimalist works reflected his experience with AIDS. The document also explores connections between installation art and past movements as well as other cultures.
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Short, different writing assignments
The document outlines various short writing assignments designed to reinforce writing fundamentals including group writing, summarizing videos and author interviews, writing related to movie clips, chalking sidewalks with 1-4 words, writing 6 word stories, revising by eliminating words and reading assignments aloud. It also discusses the Oreo technique for structuring paragraphs, techniques like quick writing and repetition, word presentations including images and poetry, and using hashtags for research.
Got A Minute? The power of immersive, short form video (Confab Higher Ed 2014...
Aggregate short form video (2 minutes or less) has the potential to make a more meaningful impact on your higher ed audience than longer formats. When parsed appropriately, this content is eminently more digestible, shareable, and watchable than traditional marketing videos. But it’s not about speeding things up or cutting things out. Utilizing short form content effectively takes forethought, contingency planning, and conceptual agility.
Ravi Jain started the Boston College Minute in 2009 to tell stories “one minute at a time.” He thinks of each of these small stories as threads that come together to create a meaningful tapestry.
In this session, you’ll learn how to:
• Determine which of your own messages would be best served as short form video and think of ways to plot out a path for multiple episodes.
• Get hands-on tips on how to effectively build out meaningful short form content no matter what your budget, equipment, or resources.
• Consider the future of “extreme short form” mobile video services like Vine and Instagram ... and how early Soviet Cinema can teach us how to maximize their impact.
Question 4
The document discusses the various software programs and equipment used during the creation of a music video portfolio piece. WordPress was used to create a blog to host and present all work. Cameras were used for filming the music video and taking photos. Premiere Pro was the video editing software used to edit videos throughout the process. Adobe Audition was used to edit out swearing in the song by reversing it. The internet was crucial for research, planning, construction, and displaying the final video online. Prezi was used for visually appealing research and planning presentations. Other programs were used to create animated videos and voiceovers for evaluations. YouTube allowed uploading and embedding of videos created during the process.
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6. Evaluation
The document provides an evaluation of a music video production project. It includes sections summarizing research conducted, planning processes, time management, technical qualities of camera work and editing, aesthetic qualities, audience appeal, and peer feedback. The peer feedback highlighted opportunities to improve framing, pacing, narrative flow, and use of color/lighting. Based on the feedback, the creator plans to record additional performance angles and experiment more with color/lighting to better integrate scenes. The evaluation identifies strengths in planning and execution but also areas for future improvement, such as additional filming.
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The document analyzes the documentary project evaluation of a student. It summarizes the positives and negatives of the student's research, initial plans, pre-production, time management, production reflection, aural qualities, technical qualities, and aesthetic qualities. The student conducted thorough research of existing documentaries but could have explored additional areas. Pre-production was strong except for shooting permissions. The student managed time well but could have optimized it further. The final product told the intended story but additional elements could have improved it.
Music video evaluation
This document summarizes an evaluation of a production process for a music video. It includes strengths and weaknesses in the areas of research, planning, and time management. Feedback from peers praised the color scheme, performance, and pacing but suggested adding more variety in scene transitions and lighting to make details more visible. The creator agreed lighting could be improved but disagreed that more locations were needed.
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5. production reflection mv 2018
Adam Lepard produced a music video for the song "Shadows" by Childish Gambino over 5 weeks. In week 1, he chose the song and developed initial plans with ideas for how the video would change along with the song's changing style. In week 2, he researched technical elements and filming techniques needed for effects in the video. Week 3 involved pre-production like storyboards and shot lists. Filming in week 4 was difficult with time constraints. In week 5, Adam evaluated his work and got feedback, noting he should have planned filming better and could have improved effects with more preparation and time.
7. evaluation(2)
The document provides an evaluation of the production process for a skateboarding video. It describes the research, planning, time management, technical and aesthetic qualities, audience appeal, and peer feedback for the video. Research included product, audience, and secondary research. Planning covered locations, interviews, music, and the production schedule. Time management challenges included injuries and weather. Technical qualities included unique overlay and animation effects. The video effectively portrayed skater personalities and styles but could have included more varied tricks. Peer feedback noted fitting music but repetitive tricks, and suggested including skaters of varying abilities.
6. evaluation mv 2018
The document provides an evaluation of a student's music video production project. It discusses the student's research process, planning, time management, technical qualities of filming and editing, aesthetic qualities, audience appeal, and feedback from peers. The student received positive feedback on the song choice, effects usage, and green screen work, but peers noted areas for improvement such as blurry footage, background noise, lighting, and narrative clarity. The student agreed that background noise should have been removed and that the song and story were well chosen.
5. production reflection mv 2018
Adam created a music video for the song "Shadows" by Childish Gambino over 5 weeks. In week 1, he chose the song and developed initial plans with ideas for how the video would change with the song. In week 2, he researched techniques like cloning effects and night filming. Week 3 involved pre-production like storyboards. Week 4 was difficult filming due to scheduling issues, limiting his shots. In week 5, he reflected that better pre-production planning could have prevented rushing filming and improved the final video.
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research
1. Television plays an important role in South African society and alcohol advertising is common. Globalization has contributed to changing lifestyles and ideas are increasingly international. Alcohol is often portrayed in media as central to social and professional activities but does not show consequences of misuse.
2. Alcohol use and abuse are problems in South Africa. The government is concerned about statistics showing links between alcohol and accidents, crimes, and violence. A new policy is planned to tighten alcohol rules.
3. Advertisers pursue profit ruthlessly and use ideologies to influence viewers to buy products, sometimes exploiting important issues. This research examines portrayals of alcohol in South African television ads and factors influencing these portrayals.
Pathologic- rough draft
This document provides an overview of the non-linear video game Pathologic, which takes place in a small Russian city in the early 1900s experiencing a plague outbreak. The game can be played from the perspective of three different characters and involves dialogue-driven interaction with NPCs to advance the story and quests. Key mechanics include reputation systems, physical needs that impact decisions, a 12-day timeline that creates a sense of urgency, and morally ambiguous choices that could help or harm citizens. The interwoven stories and impactful decisions aim to create an immersive narrative where characters feel relatable and choices carry real weight.
Bill viola
Bill Viola is an American video artist known for his large-scale video installations that often explore themes of life and death. Some of his most notable works include The Quintet Series from 2000, which features slow motion facial expressions, and Observance from 2002, created in response to 9/11. Viola draws inspiration from mystical traditions and aims to portray dualities like life and death through his use of extreme slow motion and immersive video environments. He is considered highly influential as one of the pioneers who brought video art into the contemporary art world.
Video art – a perspective
Video art is an art form that uses video technology in installations or standalone pieces. It emerged in the 1980s as experimental art that disregarded filmmaking conventions. Video art can vary in length from one minute to six hours and takes different forms like single channel videos or installations combining video with other art forms. Key figures who pioneered the genre include Wolf Vostell, Nam June Paik, Andy Warhol, and Peter Campus. Gillian Wearing is also noted for her video art which aims to unsettle viewers through emotionally probing themes.
Video art power point
Video art is a type of art that uses moving pictures and audio, typically displayed through video installations or as standalone pieces. It gets its name from the original video tape medium. There are two primary types: single channel videos screened individually, and installations with multiple related video pieces screened simultaneously, sometimes combined with other art forms. Pioneering video artists in the 1960s like Andy Warhol and Nam June Paik began experimenting with early video equipment and helped establish it as an art form. Today, digital technology allows many more artists to create video artworks and installations with greater creative control and flexibility.
Installation art
This document provides an overview of installation art, including its definition, history, and important figures. Installation art creates an immersive environment for viewing that aims to evoke emotions or thoughts in participants. It began in the 1970s with artists questioning boundaries and using everyday objects as art. Three influential artists discussed are Kara Walker, known for her large silhouettes addressing race and history; Judy Pfaff, who creates colorful mixed-media pieces; and Félix Gonzáles-Torres, whose minimalist works reflected his experience with AIDS. The document also explores connections between installation art and past movements as well as other cultures.
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Similar to The Art of the Video Interview | 2015 CASE Multimedia Workshop
What kind of video should you make? Customizing concepts to align with audien...
As video content becomes more prevalent and nuanced, it isn’t enough to think, “We need a video.” You need to consider which format will resonate most effectively with your institution’s audience.
Presented at Confab Higher Ed on November 5, 2015, at The Hotel Monteleone, New Orleans, Louisiana.
Mining the power of immersive short form video (Confab Central 2015)
Ravi Jain discusses short form video and its benefits. He defines short form video as being between 30 seconds to 3 minutes, and extreme short form as Vine and Instagram videos of 6-15 seconds. Jain explains how short videos can hook audiences and tell stories in bite-sized chunks. Examples like his Boston College Minute series use an immersive style without voiceovers to engage viewers. Jain advocates experimenting with different short video formats to foster audience engagement and hone visual storytelling skills.
Social media video training
This ia a subset of the slides used during training: "Social media & Video". This will focus on 4 major platforms: Youtube, Vimeo, Instagram and Vine
Annex Business Media presentation by Ellin Bessner, Centennial Journalism
This document discusses using video storytelling to extend print publications' brands across multiple platforms. It provides several benefits of using video, including broadening storytelling, extending brands, audiences and advertising opportunities. It then provides tips on shooting compelling video stories, such as focusing on characters, conveying the issue quickly, and using a variety of shots including interviews. The document concludes by discussing various video formats and opportunities for collaboration.
Short, different writing assignments
The document outlines various short writing assignments designed to reinforce writing fundamentals including group writing, summarizing videos and author interviews, writing related to movie clips, chalking sidewalks with 1-4 words, writing 6 word stories, revising by eliminating words and reading assignments aloud. It also discusses the Oreo technique for structuring paragraphs, techniques like quick writing and repetition, word presentations including images and poetry, and using hashtags for research.
Got A Minute? The power of immersive, short form video (Confab Higher Ed 2014...
Aggregate short form video (2 minutes or less) has the potential to make a more meaningful impact on your higher ed audience than longer formats. When parsed appropriately, this content is eminently more digestible, shareable, and watchable than traditional marketing videos. But it’s not about speeding things up or cutting things out. Utilizing short form content effectively takes forethought, contingency planning, and conceptual agility.
Ravi Jain started the Boston College Minute in 2009 to tell stories “one minute at a time.” He thinks of each of these small stories as threads that come together to create a meaningful tapestry.
In this session, you’ll learn how to:
• Determine which of your own messages would be best served as short form video and think of ways to plot out a path for multiple episodes.
• Get hands-on tips on how to effectively build out meaningful short form content no matter what your budget, equipment, or resources.
• Consider the future of “extreme short form” mobile video services like Vine and Instagram ... and how early Soviet Cinema can teach us how to maximize their impact.
Question 4
The document discusses the various software programs and equipment used during the creation of a music video portfolio piece. WordPress was used to create a blog to host and present all work. Cameras were used for filming the music video and taking photos. Premiere Pro was the video editing software used to edit videos throughout the process. Adobe Audition was used to edit out swearing in the song by reversing it. The internet was crucial for research, planning, construction, and displaying the final video online. Prezi was used for visually appealing research and planning presentations. Other programs were used to create animated videos and voiceovers for evaluations. YouTube allowed uploading and embedding of videos created during the process.
A2 Media Task 10 - Past Students Work
This document analyzes and summarizes three past students' work on a media task involving music videos. It evaluates the students' research/planning, ancillary tasks, and final video constructions. For each student work, it provides what-went-well (WWW) comments highlighting effective elements, and even-better-if (EBI) comments on potential areas for improvement. This analysis of past graded work helped the author understand how examiners will evaluate their own media task submissions and what key features to focus on, such as using a variety of conventional shot types, mise-en-scene, editing, and themes drawn from examples.
6. Evaluation
The document provides an evaluation of a music video production project. It includes sections summarizing research conducted, planning processes, time management, technical qualities of camera work and editing, aesthetic qualities, audience appeal, and peer feedback. The peer feedback highlighted opportunities to improve framing, pacing, narrative flow, and use of color/lighting. Based on the feedback, the creator plans to record additional performance angles and experiment more with color/lighting to better integrate scenes. The evaluation identifies strengths in planning and execution but also areas for future improvement, such as additional filming.
Documentary Evaluation
The document analyzes the documentary project evaluation of a student. It summarizes the positives and negatives of the student's research, initial plans, pre-production, time management, production reflection, aural qualities, technical qualities, and aesthetic qualities. The student conducted thorough research of existing documentaries but could have explored additional areas. Pre-production was strong except for shooting permissions. The student managed time well but could have optimized it further. The final product told the intended story but additional elements could have improved it.
Music video evaluation
This document summarizes an evaluation of a production process for a music video. It includes strengths and weaknesses in the areas of research, planning, and time management. Feedback from peers praised the color scheme, performance, and pacing but suggested adding more variety in scene transitions and lighting to make details more visible. The creator agreed lighting could be improved but disagreed that more locations were needed.
Beyond the Vlog - Why Video Matters
This document discusses the importance and benefits of using video for marketing purposes. It notes that video can boost search engine optimization, conversion rates, and time spent on retail sites. It then provides tips for creating effective video content such as how-tos, testimonials, interviews, and brand awareness videos. It also offers advice on video production including equipment, sound, lighting, dress, shots, subjects, and editing software. Finally, it discusses strategies for sharing and monetizing video through platforms like YouTube, Facebook, and securing press coverage.
5. production reflection mv 2018
Adam Lepard produced a music video for the song "Shadows" by Childish Gambino over 5 weeks. In week 1, he chose the song and developed initial plans with ideas for how the video would change along with the song's changing style. In week 2, he researched technical elements and filming techniques needed for effects in the video. Week 3 involved pre-production like storyboards and shot lists. Filming in week 4 was difficult with time constraints. In week 5, Adam evaluated his work and got feedback, noting he should have planned filming better and could have improved effects with more preparation and time.
7. evaluation(2)
The document provides an evaluation of the production process for a skateboarding video. It describes the research, planning, time management, technical and aesthetic qualities, audience appeal, and peer feedback for the video. Research included product, audience, and secondary research. Planning covered locations, interviews, music, and the production schedule. Time management challenges included injuries and weather. Technical qualities included unique overlay and animation effects. The video effectively portrayed skater personalities and styles but could have included more varied tricks. Peer feedback noted fitting music but repetitive tricks, and suggested including skaters of varying abilities.
6. evaluation mv 2018
The document provides an evaluation of a student's music video production project. It discusses the student's research process, planning, time management, technical qualities of filming and editing, aesthetic qualities, audience appeal, and feedback from peers. The student received positive feedback on the song choice, effects usage, and green screen work, but peers noted areas for improvement such as blurry footage, background noise, lighting, and narrative clarity. The student agreed that background noise should have been removed and that the song and story were well chosen.
5. production reflection mv 2018
Adam created a music video for the song "Shadows" by Childish Gambino over 5 weeks. In week 1, he chose the song and developed initial plans with ideas for how the video would change with the song. In week 2, he researched techniques like cloning effects and night filming. Week 3 involved pre-production like storyboards. Week 4 was difficult filming due to scheduling issues, limiting his shots. In week 5, he reflected that better pre-production planning could have prevented rushing filming and improved the final video.
Music Video Poduction Evaluation
James Sykes evaluated his music video production process. He researched different music video genres and conventions on YouTube. Based on his research, he chose a song genre and planned visual elements for his video before filming. During filming, he managed his time well and tried to replicate shots from other videos. In editing, he added some transitions to match the beat. Peer feedback noted the video matched the song well but could have benefited from more lighting variety, locations, and tighter shot lengths. For future videos, Sykes plans to improve lighting, include more locations, and trim unnecessary shots.
6. evaluation mv 2018
Jack Roberts produced a music video for an evaluation project. In his research, he analyzed other music videos to understand conventions and researched the artist. He storyboarded and planned shots to ensure smooth production. His video received peer feedback noting it could be improved by adding shots to reduce repetitiveness and better lighting in some dark areas. Going forward, Jack plans to focus on lighting techniques and apply skills from this project to future video work.
6. evaluation mv 2018
The document provides an evaluation of Adam Lepard's production process for a music video. It discusses his research into editing techniques, planning, time management, technical qualities of filming and editing, aesthetic qualities, audience appeal, and peer feedback. The research informed his goals of replicating Hiro Murai's directing style. Poor planning and time management resulted in rushed filming, limiting the horror elements and technical qualities. Peer feedback noted out of focus shots and unframed shots, agreeing with Adam's own assessment. He would reshoot with a focus on technical quality and the intended horror elements.
6. evaluation mv 2018
Adam created a music video but faced challenges with time management and filming that impacted the final product. He researched editing techniques and the directing style of Hiro Murai. While planning was ambitious, poor filming quality due to rushed shooting meant some shots were out of focus and planned elements had to be cut. Peer feedback praised the editing, color scheme, and effects usage, but noted shots could have been framed and focused better. More filming time may have resulted in a video closer to Adam's goals and vision.
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What kind of video should you make? Customizing concepts to align with audien...
What kind of video should you make? Customizing concepts to align with audien...
Mining the power of immersive short form video (Confab Central 2015)
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Annex Business Media presentation by Ellin Bessner, Centennial Journalism
Annex Business Media presentation by Ellin Bessner, Centennial Journalism
Got A Minute? The power of immersive, short form video (Confab Higher Ed 2014...
Got A Minute? The power of immersive, short form video (Confab Higher Ed 2014...
More from Ravi Jain
Multimedia Case Studies (by Jain/Powers)
Boston College's Ravi Jain and UVA's Mitchell Powers collectively present eight case studies at the 2018 CASE Multimedia Workshop at the Intercontinental Hotel, New Orleans on June 21, 2018.
Make it fresh: Steering clear of the same old story
The document discusses the importance of storytelling and avoiding stale stories in higher education. It advocates using multimedia and multiple channels to tell stories in fresh, engaging ways. The author provides examples of publications and media that have successfully updated traditional storytelling for modern platforms. He urges knowing audiences and finding the right approach and format for each story. The goal is to continually change and adapt storytelling methods to keep content feeling new.
The beauty of brevity: Engaging your audience with short-form video content (...
There is a temptation when starting with video of trying to do too much: too many stories, too many voices, too many seconds! Breaking up a bigger message into smaller bites offers a flexibility to align with an integrated marketing strategy. But it’s not about speeding things up or cutting things out. Utilizing short form content effectively takes forethought, contingency planning and conceptual agility.
Presented at Confab Higher Ed at the Sheraton Philadelphia Society Hill, Philadelphia, PA on November 15, 2016.
If you film it, they will come: Devising and executing an effective video con...
Dipping from early Soviet cinema to interactive web sitcoms to live-streamed living rooms, veteran video pioneer Ravi Jain dives deep into the methodology of marrying high concept with best practices, so you can utilize video effectively within your own organization.
3 hour workshop conducted at the 2016 Confab Intensive Workshops, at the Westin Hotel, Seattle, Washington on September 21, 2016.
Making Sense of Multimedia in 2016 | CASE Multimedia Workshops
Keynote presentation from the 2016 CASE Multimedia Workshops delivered on June 15, 2016 at the Omni Shoreham Hotel in Washington D.C.
Got a minute? The Power of Immersive, short form video | AASCU 2016 Communica...
Aggregate short form video (2 minutes or less) has the potential to make a more meaningful impact on higher ed audiences than longer formats. When parsed appropriately, this content is eminently more digestible, shareable, and watchable than traditional marketing videos. This session will deliver hands-on tips on effectively managing the production of meaningful short form content no matter what the budget, equipment, or resources.
Presented at the AASCU 2016 Communications Conference for Senior Professionals
http://www.aascu.org/meetings/comm16/
March 29, 2016
AASCU Office Building
Washington D.C.
The Visual Story: Harnessing the Potential of Photo & Video | CASE District1 ...
How do institutions effectively utilize the full potential of photography and video to communicate their strategic messaging? This session will provide hands on techniques to effectively utilize image and video delivery platforms to engage targeted audiences with compelling stories. Participants will examine the potential of hybrid formats like Instragram and Snapchat; learn to balance marketing and authenticity with visual communication; leverage the impact of short form video; and break down the fundamentals of the composed shot.
Presented by Ravi Jain (@ravidjain), Boston College and Sonia Targontsidis (@liteleek), Wheaton College
More from Ravi Jain (7)
Make it fresh: Steering clear of the same old story
Make it fresh: Steering clear of the same old story
The beauty of brevity: Engaging your audience with short-form video content (...
The beauty of brevity: Engaging your audience with short-form video content (...
If you film it, they will come: Devising and executing an effective video con...
If you film it, they will come: Devising and executing an effective video con...
Making Sense of Multimedia in 2016 | CASE Multimedia Workshops
Making Sense of Multimedia in 2016 | CASE Multimedia Workshops
Got a minute? The Power of Immersive, short form video | AASCU 2016 Communica...
Got a minute? The Power of Immersive, short form video | AASCU 2016 Communica...
The Visual Story: Harnessing the Potential of Photo & Video | CASE District1 ...
The Visual Story: Harnessing the Potential of Photo & Video | CASE District1 ...
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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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A Market Analysis and extended Smart Goal list for Artist David Michael Frank
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
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With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
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Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
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As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
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Understand Why Personal Stories Connect Better
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
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- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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The Art of the Video Interview | 2015 CASE Multimedia Workshop
- 1. The Art of theVideo Interview Ravi Jain | @ravidjain | #CASEMMW
- 2. The Art of the Video Interview | @ravidjain | #casemmw • Human voice • Subjective point of view • Authenticity • Opportunity for engagement What is it about The Interview?
- 3. The Art of the Video Interview | @ravidjain | #casemmw What is it about Interviews in Higher Ed? • Representation of school/department • Peer voice • Reflection of diversity • Deeper than the observational • Access by proxy
- 4. The Art of the Video Interview | @ravidjain | #casemmw Challenges of Video Interviews • Content by Mandate • Ubiquitous format • Same old, same old • Finding the fresh way
- 5. The Art of the Video Interview | @ravidjain | #casemmw My history with interviews • After mining the Sitcom genre... • Have my own talk show • Only time to produce? • In my car, during my commute to work • Honed my listening acumen due to weekly format
- 6. The Art of the Video Interview | @ravidjain | #casemmw DriveTime https://youtu.be/B9BA-47OSl4
- 7. The Art of the Video Interview | @ravidjain | #casemmw American Experience Behind the Scenes • Don’t hide the business of the environment • Achieving level of comfort with subjects • Know what you need to get • Have questions prepared, but don’t follow a script necessarily http://pbs.netscape.com/wgbh/amex/weapon/sfeature/ behindthescenes.html
- 8. The Art of the Video Interview | @ravidjain | #casemmw 10 Takeaways,10Videos
- 9. The Art of the Video Interview | @ravidjain | #casemmw 1. Preparation • Concept • Scouting location • Pre-interviewing (in person or phone) • Building narrative arc https://youtu.be/oqByKK7ktUQ
- 10. The Art of the Video Interview | @ravidjain | #casemmw 2.Visual Language • Sit-down interview in office? • Standing interview “on site” • Voice-over driven • Storyboard your framing • Better to shoot too wide, than too tight https://youtu.be/4Nxsfv_AcEY
- 11. The Art of the Video Interview | @ravidjain | #casemmw 3. Secondary Footage • Ah, B-roll! Shoot wide variety • Augment and reinforce talking points • But also, show don’t tell • Can be shot, collected separately from interview https://youtu.be/3AuHrp8hPs0
- 12. The Art of the Video Interview | @ravidjain | #casemmw 4. Lighting • Formal studio lighting • Bounce and fill • Full on natural light http://www.bc.edu/offices/avp/core/pilot-core-courses.html
- 13. The Art of the Video Interview | @ravidjain | #casemmw 5. Camera(s) • Single Camera vs Multi-camera? • If multi, match or not match cameras? • The benefit of HD for the digital zoom https://youtu.be/iry6Vr4D_FA
- 14. The Art of the Video Interview | @ravidjain | #casemmw 6. Sound • Bad sound = bad video • ALWAYS mic’ up your subject • Wireless lav kit • Monitor your audio • Can record audio separately from video • Get room tone! https://youtu.be/GCWTOPd3250
- 15. The Art of the Video Interview | @ravidjain | #casemmw 7. Location • Office, lab or similar authentic space? • Or just good looking space? • Sounds around your shooting space • If natural light, scout at same time of day https://youtu.be/j_6408ULGwg
- 16. The Art of the Video Interview | @ravidjain | #casemmw 8.The Actual Interview • Warm up subject • Go for conversation vs Q&A • DO NOT give questions beforehand • Know what you want to get and get it • Circle back instead of hammering • Repeat key messaging points in S, M, L • Have subjets introduce themselves (again) https://youtu.be/MtDEiAK9xCA
- 17. The Art of the Video Interview | @ravidjain | #casemmw 9. Post-production • The danger of editing to transcript • If piece hangs on interview, cut interview first • Then utilize B-roll to fill in cuts, gaps • Still imagery can work too (Ken Burns) • Original animation, motion graphics if possible • Audio and/or music can round out • Consistent visual design/branding https://youtu.be/vZGmxmKio-w
- 18. The Art of the Video Interview | @ravidjain | #casemmw 10. Maybe you don’t need an Interview • Full on “show, don’t tell” • Mood piece • On-screen text provides specifics • Supporting site, material can have institutional voice https://youtu.be/fATuoSM5KvQ
- 19. The Art of the Video Interview | @ravidjain | #casemmw • Break into small groups to do video interviews • Share raw footage • Take a pass at editing • Share results with #CASEMMW and #artofvideointerview 10 Minute Group Activity (Depending on time, could be do-at-home activity)
- 20. The Art of the Video Interview | @ravidjain | #casemmw 10 Minute Group Activity • Need a producer (I’ll be EP) • Need an interview subject • Need an interviewer • Need a videographer/editor (who can post the footage) • Need someone to log notes • Need a PA or grip • Pre-interview or B-roll a plus (Depending on time, could be do-at-home activity)
- 21. The Art of the Video Interview | @ravidjain | #casemmw 10 Minute Group Activity • Need introduction • Three questions • Theme? Describe your #CASEMMW experience (Depending on time, could be do-at-home activity)
- 22. The Art of the Video Interview | @ravidjain | #casemmw Questions? • Tweet me @ravidjain • Ask me now • Ask me in the Q&A Session • Email me
- 23. The Art of the Video Interview | @ravidjain | #casemmw Thank you!
- 24. The Art of theVideo Interview Ravi Jain | @ravidjain | #CASEMMW