This document outlines a public relations campaign for the Philippine Health Insurance Corporation (PhilHealth) aimed at increasing awareness of and enrollment in their health insurance programs. The campaign's key messages are that arranging health insurance can be complicated, but PhilHealth aims to simplify the process. The campaign will feature a character named Lolo Phil who creates viral videos and engages people on social media to explain PhilHealth's "simple" application process and benefits. The campaign will run in three phases across various online and offline channels to stimulate interest in health insurance and PhilHealth's services.
The past decade has seen a growing appreciation of the importance of private healthcare providers as the first, and often only, source of healthcare in many countries. This has led to a range of interventions aimed at engaging these providers to deliver standardized public health goods and services. One partnership modality, called clinical social franchising, applies commercial principles to achieve this goal.
In 2012, 74 clinical social franchising programs were operational in 40 countries. The programmes included networks of 66,000+ providers that delivered franchised clinical and health services for family planning; maternal, newborn and child health; and to diagnose and treat TB, malaria and/or HIV. Millions of people received services. The scale and overall health impact of these programs is documented in the Clinical Social Franchising Compendium, 2013 (http://bit.ly/10nVT25).
This approach to engaging private purveyors of health and clinical services is gaining traction worldwide. The evidence base for this approach is also increasing, with studies now addressing health impact, quality of care, new usership of formal medical services, cost-effectiveness and equity.
This webinar will explain how clinical social franchising works, how it is being adapted in different countries and the evidence for its relevance as a public health approach.
A presentation given by Manaan Mumma at the Transform Nutrition regional meeting 'Using evidence to inspire action in East Africa' Nairobi, Kenya 8 June 2017.
The past decade has seen a growing appreciation of the importance of private healthcare providers as the first, and often only, source of healthcare in many countries. This has led to a range of interventions aimed at engaging these providers to deliver standardized public health goods and services. One partnership modality, called clinical social franchising, applies commercial principles to achieve this goal.
In 2012, 74 clinical social franchising programs were operational in 40 countries. The programmes included networks of 66,000+ providers that delivered franchised clinical and health services for family planning; maternal, newborn and child health; and to diagnose and treat TB, malaria and/or HIV. Millions of people received services. The scale and overall health impact of these programs is documented in the Clinical Social Franchising Compendium, 2013 (http://bit.ly/10nVT25).
This approach to engaging private purveyors of health and clinical services is gaining traction worldwide. The evidence base for this approach is also increasing, with studies now addressing health impact, quality of care, new usership of formal medical services, cost-effectiveness and equity.
This webinar will explain how clinical social franchising works, how it is being adapted in different countries and the evidence for its relevance as a public health approach.
A presentation given by Manaan Mumma at the Transform Nutrition regional meeting 'Using evidence to inspire action in East Africa' Nairobi, Kenya 8 June 2017.
Gestiona el riesgo de las grandes amenazasNextel S.A.
Gestiona el riesgo de las grandes amenazas
Ya puedes ver las ponencias completas de la #jornadanextelxvi sobre la #Gestión del #Riesgo #riskmanagement http://www.nextel.es/jornadanextelxvi
Lara Morgan - Its Up To You - Fresh Business Thinking LIVE at Cass Business S...fbtslides
Lara Morgan, former CEO of Pacific Direct, now running Company Shortcuts, on how It's Up To You as an owner manager to take control of your business and goals.
Sales Transformation Kevin Purcell 2011 Sales 2.0 Conference BostonKevin Purcell
Sales Performance Management: How to Build and Maintain a Winning Sales Team
In this session, Kevin Purcell, Sales Transformation Leader at Hewlett Packard, will outline how to define and implement a process for holding your sales organization accountable for the established measures of success. Kevin will discuss the key areas that affect sales performance including hiring, on-boarding, training, performance management, and recognition. Benefit from learning strategies on how you can:
create a hiring profile and hire the behaviors to match it
put new hires through on-boarding in less than 45 days – and shorten their time to revenue
establish consistent metrics by role
go beyond the numbers for recognition and truly impact sales performance
Speaker: Kevin Purcell, ESSN Americas Sales Transformation Leader, Hewlett Packard
OBD II (On-Board Diagnostics) stack, designed and developed by our expert automotive developers, is a set of embedded software services implemented in compliance with ISO 15031 standards for automotive.
Attack Toolkit Webinar on Tobacco Industry MarketingAlex T.
This interactive webinar was designed for tobacco control advocates and enthusiasts working with youth and young adults. Slideshow represents the content covered in the webinar. Meghan Bridgid Moran, PhD, presented research on the Tobacco Industry marketing strategies.
Many people complain about BDD. By taking a closer look in those complaints we realize that they start to reject BDD not because of its ideas, but because they try to solve all of their problems by installing a tool - and not really applying all of the concepts behind it. So, let's put everyone on the same page when the subject is BDD.
Seventy five percent of the adult population in the United States say they use social media. With so many people using social media, health care providers are leveraging social media to improve health outcomes while boosting financial performance.
Gestiona el riesgo de las grandes amenazasNextel S.A.
Gestiona el riesgo de las grandes amenazas
Ya puedes ver las ponencias completas de la #jornadanextelxvi sobre la #Gestión del #Riesgo #riskmanagement http://www.nextel.es/jornadanextelxvi
Lara Morgan - Its Up To You - Fresh Business Thinking LIVE at Cass Business S...fbtslides
Lara Morgan, former CEO of Pacific Direct, now running Company Shortcuts, on how It's Up To You as an owner manager to take control of your business and goals.
Sales Transformation Kevin Purcell 2011 Sales 2.0 Conference BostonKevin Purcell
Sales Performance Management: How to Build and Maintain a Winning Sales Team
In this session, Kevin Purcell, Sales Transformation Leader at Hewlett Packard, will outline how to define and implement a process for holding your sales organization accountable for the established measures of success. Kevin will discuss the key areas that affect sales performance including hiring, on-boarding, training, performance management, and recognition. Benefit from learning strategies on how you can:
create a hiring profile and hire the behaviors to match it
put new hires through on-boarding in less than 45 days – and shorten their time to revenue
establish consistent metrics by role
go beyond the numbers for recognition and truly impact sales performance
Speaker: Kevin Purcell, ESSN Americas Sales Transformation Leader, Hewlett Packard
OBD II (On-Board Diagnostics) stack, designed and developed by our expert automotive developers, is a set of embedded software services implemented in compliance with ISO 15031 standards for automotive.
Attack Toolkit Webinar on Tobacco Industry MarketingAlex T.
This interactive webinar was designed for tobacco control advocates and enthusiasts working with youth and young adults. Slideshow represents the content covered in the webinar. Meghan Bridgid Moran, PhD, presented research on the Tobacco Industry marketing strategies.
Many people complain about BDD. By taking a closer look in those complaints we realize that they start to reject BDD not because of its ideas, but because they try to solve all of their problems by installing a tool - and not really applying all of the concepts behind it. So, let's put everyone on the same page when the subject is BDD.
Seventy five percent of the adult population in the United States say they use social media. With so many people using social media, health care providers are leveraging social media to improve health outcomes while boosting financial performance.
Easy Ways to Segment Your Customers and Create Actionsimagine.GO
Health care reform created millions of new health care shoppers. Many of whom visited your website for the first time. You've did the work to support the new health care consumer on your site, but did you converting visitors into shoppers, and shoppers into repeated customers? You can find the deck associated with this presentation here.
During this session we discussed:
1. How do you create and execute an effective segmentation strategy for health insurance shoppers?
2. Why Segment?
3. What Models?
4. What Methods?
5. What Results?
6. What Next?
Webinar: Bridging the gap - Presentation slidesILC- UK
This webinar explored how businesses and charities across the country are responding to the coronavirus crisis to help the most vulnerable in society continue to access the goods and services they need.
EPL 101: Health Care Social Media and ProfessionalismMayo Clinic
Slides from Dr. Farris Timimi's presentation in Mayo Clinic's Social Media Residency Program. For more information on Social Media Residency go to http://network.socialmedia.mayoclinic.org/
In October 2020, IPPOSI published a membership engagement survey on its draft 4-year strategy. This slide deck captures the summary results of the survey.
0
Congestive Heart Failure
Rogert Castro
South University Online
Evidence Table Worksheet
I. PICOT Question:
Does an effective discharge plan (I) compared to routine care (C) influence Readmission rates (O) in patients, 65 years and older, who have been discharged after hospitalization with Congestive heart failure (P) over 30 days after discharge (T)?
Plus
1. Will you have a comparison group, or will subjects be their own controls? Yes, there will be a comparison group. The study population will have personalized post-discharge outpatient follow-up appointments, while the control group will not have the usual care.
2. Is a ‘time’ appropriate with your question—why or why not?
The allocated time is suitable for the study and will provide more time to follow up for patients after discharge.
0
II. Evidence Synthesis
Database: PubMed
(Parrinello et al., 2011)
(Ryan et al., 2013)
(Shao et al., 2013)
(Lee et al., 2016)
(Sharma et al., 2010)
Synthesis
(p) Population
Comprised of 22 discharged CHF patients
398 patients from heart failure discharge
The intervention group had 47 heart failure patients actively attending cardiac clinics.
11,985 eligible adults hospitalized for HF
62 746 COPD patients years old.
All the studies comprised of a study population that was either hospitalized for HF or heart related conditions such as COPD.
(i) Intervention
Early and personalized congestion guided ambulatory program.
7-day follow-up visits.
Self-management initiatives centered on the self-efficacy construct, in elderly patients with heart failure.
The timing and type of post-discharge follow-up
An early follow-up visit with the patient’s pulmonologist or primary care physician.
From the studies, there are several intervention methods and approaches that have been studied by scientists capable of decreasing readmissions
(c) Comparison
(c) Comparison 21 subjects for the control group
No control group
The Control group had 46 patients that received the usual care
7,935 eligible controls.
Usual care and no follow-up
These are primary studies, and it is proper for them to have controls as part of the research design to lower the effects of variables.
(o) Outcome.
Improved clinical compensation, enhanced quality of life, and a decrease in readmissions
A reduction in 30- day readmission rate.
Significantly improved confidence for salt and fluid control, self-management behavior, and reduction in heart failure-related symptoms.
Risks of readmission within 30 days after discharge.
A reduction in readmissions and emergency department visits.
Majority of the intervention measures taken significantly reduce readmission cases and risks for readmission.
(t) time
Six months of follow up visits.
30 days follow up visits.
12 weeks follow up visits.
30 days
30 days
Each study had a proper time frame that allowed the studies to be completed and answer the clinical question
III. Evaluation Table
Citation
Design
Sample ...
The Small Steps to Health and Wealth initiative encourages participants to make positive behavior changes to simultaneously improve their health and personal finances. This presentation is a collaborative effort of the Military Families Learning Network and the Child and Family Learning Network.
Small Steps to Health and Wealth™ (SSHW) is a national Cooperative Extension program developed by Dr. Barbara O’Neill and Dr. Karen Ensle at Rutgers University that encourages participants to make positive behavior changes to simultaneously improve their health and personal finances. It is believed to be the first long-term program ever developed to motivate Americans to simultaneously apply the same personal behavior change strategies to both areas of their lives. SSHW was developed because many Americans have both health and financial “issues.” Societal problems that have been widely reported in recent years include an increasing incidence of diabetes, overweight, and obesity, low household savings, high household debt levels, and bankruptcy filings. The SSHW program includes 25 behavior change strategies that people can adopt to address these concerns. Each involves taking small positive steps that people can put into practice on a daily basis. This 90-minute webinar will begin by describing relationships between people's health and personal finances. It will then describe each one of the 25 behavior change strategies and how people can apply them to their lives.
2. 2011 Euromonitor Report on the
Consumer Lifestyle Analysis in the
Philippines
• Growing health consciousness among Filipinos
• 40% of the Philippine population has not yet seen a doctor in
their lifetime
• Major causes of death in the Philippines – Diseases in the
Circulatory, Respiratory, and Digestive systems as well as
Diabetes milletus and infectious & parasitic diseases
• Obesity among children is a growing health issue (6.6% of the
Philippine population aged 15 years and above, is obese)
3. Philippine Health Insurance
Corporation (PhilHealth)
a government-owned and government-controlled
corporation mandated by law to provide social
health insurance for the Filipino people.
4. SURVEYandFOCUSGROUPDISCUSSION
HIGHLIGHTS
PRIMARY TARGET MARKET
• 96% - Brand awareness
• 43 % - Have health insurance plans (63% are Philhealth
members)
• Main motivation: feeling of security in times of need
• Health insurance – for compensation and/or alleviation of
expenses
• Health – 3rd most important priority
SECONDARY TARGET MARKET
•4 out of 14 – aware that they are dependents of their parents
•6 out of 14 agreed that having health insurance guarantees healthcare benefits
•100% - willing to register for Philhealth membership
•Main motivation: feeling of security in times of need
•All participants are willing to persuade their parents to get health insurance plan
•Facebook, Twitter, Youtube, Tumblr and Wordpress – most frequently used websites
•Like/Share contests lower the value of the product.
`
5. KEY MESSAGES FROM THE SURVEY AND FGD
PRIMARY TARGET MARKET
• Arranging requirements and
applying for health insurance is a
complicated process so they
tend to undermine the importance
of membership and its benefits.
SECONDARY TARGET MARKET
• They believe that matters about
health insurance are still the under
the responsibility of their parents
therefore the arrangements should
be prepared by their parents and not
them.
• They would be more motivated if
they can relate to the persona in
advertisements.
6. COMMUNICATIONOBJECTIVES:
• To stimulate the interest of the target markets about PhilHealth
membership
• To encourage current members to pay regularly and maximize
their benefits
• To create an identity for PhilHealth as the most credible health
insurance that will give people a sense of security;
• To increase the awareness of Filipinos about the nature, services,
and processes of PhilHealth
• To entice non-members to register and eventually increase
number of members
7. TARGET AUDIENCE
PRIMARY TARGET MARKET
21 years of age and above, members and non-members of
PhilHealth, across all socio-economic classes.
SECONDARY TARGET MARKET
18 to 20 years of age, soon-to-be members of health
insurance companies, across all socio-economic classes.
8. BIGIDEA:SIMPLELANG
“Simplicity leads to faster understanding.”
• This will build interest, trust, and eventual
loyalty to the company.
• It will also show how PhilHealth’s application
processes in general (membership and
utilization of medical services/benefits) are
easy to understand, accomplish, and
maximize.
9. TAGLINE
“Puhunan mo sa kalusugan, aming
pananagutan.”
• expresses Philhealth’s definitive role in accounting for and
taking care of its members’ health investments.
10. LOLOPHIL
• The company’s brand champion
• Ideal family man (responsible, approachable and very
knowledgeable about important matters such as health
insurance and family needs)
• Very sociable and quick to answer queries especially
those related to health insurance
• Personality and way of responding will appeal to all ages
21. SECOND PHASE: “BE HEALTHY”
• New PhilHealth website will be released
• Out-of-Home advertisement
• Final phase of viral video in Youtube:
Easy steps
• Continuous presence in social networking sites
23. MEASUREMENT
Continuous PR monitoring during the campaign
including the next three months after the campaign.
Monitoring of:
• Social networking sites (likes, shares, retweets,
favorites)
• Daily site hits
• Philhealth Membership
Participant counts will be rigorously observed during
events