The document discusses Ecoabita, a program in the Province of Reggio Emilia, Italy to implement the European Union's Energy Performance of Buildings Directive at a local level. It describes Ecoabita as a two step process: 1) making energy certification of buildings a market tool and getting approval for technical work, and 2) defining technical specifications like energy efficiency classes, providing training, incentives and a communication campaign. The communication campaign aims to raise demand for low energy consumption houses. Training is provided at all levels and incentives are available especially for existing buildings to improve energy performance.