2. Travel Agency Industry
This industry is composed of agencies that provide
booking, reservation and information services to UK
residents travelling domestically and internationally.
This includes agencies that are solely or partially
online or shop-front operators. Operators generate
their income from commissions.
3. Online Domination
High street businesses have been faced with
rising competition from online businesses.
Online businesses account for over half of
the industries total revenue.
4. Market share and
competitors
• TUI is the current market
leader with almost 50% of
the package holiday market.
• However Thomas Cook
plans to remain a "strong"
competitor despite their
recent drop in profits.
5. Barriers to entry
• The barriers to entry are
relatively low since there
is no need to have a high
street presence.
• As most of the services
can be provided online,
the startup costs and
general operating costs
are reduced.
