Over the last 10 years, UK consumer trends have seen increases in staycations, activity holidays, and glamping. Staycations have become more popular due to their lower costs and stress compared to international travel. Brits also opt for activity holidays that allow them to experience new destinations and physical activities in an effort to improve mental wellbeing. Glamping combines the benefits of being outdoors with more luxurious facilities than traditional camping. City breaks have also grown in popularity due to inexpensive flight and package deals.

1. UK consumer trends over
the last 10 years

2. Staycations
 A holiday spent in
one's home country
rather than abroad,
or one spent at
home and involving
day trips to local
attractions.

3. Why are Brits
more likely to
choose a
staycation than
travel abroad?
 54% said it
was easier
 45% said it
was less
stressful
 There was a
23.8 per cent
rise in British
holidaymaker
s planning UK
stays for
summer 2017

4.  The decision to stay in the UK rather than having a trip aboard comes down to the
unfavourable exchange rate.
 Product are becoming more expensive so people have less disposable income for holidays
 However some people choose to travel aboard instead of going on staycations as there would
be issues with VISA’s once we leave the EU.
 Environmentally friendly
 Cost effective
 Hassle free
 The weather may also have an affect on staycations as some Brits decide to stay in the country
as they are experiencing better weather and see no need to travel to a different country for the
same weather

5. Activity Holidays
 A holiday in which you can
take part in a lot of different
organized activities
 Families opting for activity-
filled holidays in exotic
destinations increased by
65% in the four years
between 2009 and 2013
 Destinations such as Cuba,
Colombia, Burma, Mexico,
Brazil and Jordan have
become more popular with
tourists as adventure travel
rises

6.  The fact that adventure travel is now considered safer and more affordable than it was
just a few years ago
 Social media has a huge influence on the rise in activity holidays
 The rise of the experience economy is well documented and is having a significant
impact on how people like to holiday
 Over 8.5 million people each year are turning to the great outdoors for their exercise
fix and with good reason. Outdoor activity results in a significantly greater
improvement in mental wellbeing
 An active holiday takes you out of your familiar world, and also physically creates the
time and space to try something new, to exercise, to stimulate the brain and to learn
new physical activities away from the everyday pressures and commitments that might
get in the way at home.

7. Glamping
 A form of camping involving accommodation and facilities more luxurious than
those associated with traditional camping.

8.  4 in every 10 people having enjoyed a trip in the last year.
 More than 17 million camping and caravanning trips were
enjoyed during 2016, with 15 million being spent in Britain.
 One in seven people want to take advantage of the chance of
being disconnected from technology with no Wi-Fi or
internet.
 Glamping takes away the stressful and uncomfortable aspects
of camping

9. City Breaks
 A short holiday spent in a city
 With so many cheap airlines and package deals available nowadays, more and
more people are going on a city break
 28% of people say that they
would rather go on city break
than a long overseas holiday