The package holiday market in the UK has experienced resurgence despite challenges to consumer confidence from events like terrorist attacks. Terrorism can swiftly impact tourism to destinations like Tunisia and Turkey, where visitor numbers dropped 25% and 10% respectively after attacks. However, the travel and tourism sector is resilient overall as travelers tend to change destinations temporarily but continue traveling. Package holidays provide consumers with certainty of arrangements being taken care of and value from tour operator discounts, making them appealing especially for younger and older age groups and families seeking reassurance during uncertain economic and political times.