A. Vogel is Europe's largest natural health brand that helps you to be healthy and stay healthy. The brand's name is derived from Alfred Vogel, a Swiss researcher and founder of the brand. Alfred Vogel discovered that medicinal plants retain their strength when they are processed freshly. Based on his findings and experiences he built a company with a wide range of natural medicines. At A. Vogel freshly harvested natural herbs and plants are processed into tinctures, tablets, capsules or creams. The A. Vogel assortment includes natural medicines and herbal remedies made from freshly harvested plants and herbs to promote and support the immune system, resistance level, blood circulation, healthy skin, respiratory tract, muscles and joints, digestion and menstrual cycle; and healthy food products and dietary supplements made from organic raw materials. The conviction behind these products is that nature gives us everything we need to protect and maintain our health.

1. A. Vogel:
Pioneer in natural medicines
Introduction & Product Overview

2. A. Vogel is one of the largest natural health brands in Europe. The brand’s name is derived from Alfred Vogel, a
Swiss researcher and founder of the brand. Alfred Vogel discovered that medicinal plants retain their strength when
they are processed freshly.
Based on his findings and experiences he built a company with a wide range of natural medicines. At A. Vogel
freshly harvested natural herbs and plants are processed into tinctures, tablets, capsules or creams.
The assortment includes natural medicines and herbal remedies made from freshly harvested plants and herbs to
promote and support the immune system, resistance level, blood circulation, healthy skin, respiratory tract, muscles
and joints, digestion and menstrual cycle; and healthy food products and dietary supplements made from organic
raw materials.
The conviction behind these products is to make people healthy and keep them healthy with natural products.
Nature gives us everything we need to protect and maintain our health
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3. Alfred Vogel is a Swiss pioneer of natural health who dedicated
his whole life to achieving recognition for naturopathy and
herbal medicine. It is almost more than a century ago when
Alfred Vogel discovered that medicinal plants retained their
strength only if they are processed freshly.
At the age 21 Alfred Vogel managed a herb and health food
store in Basel, and it was then that he became convinced about
the beneficial relationship between health and nutrition: for
healthy life you need to opt for the most natural and healthiest
possible diet. Soon thereafter Alfred Vogel started to give his
customers advice on eating more healthy and enjoying a
healthy lifestyle. He also initiated to give lectures that were
attended by thousands of interested attendants, and to make
preparations to he sells to his customers.
In 1930s Alfred Vogel relocated to Teufen in Appenzel; and it
was here that he further developed his skills in natural medicine
and started to perfect his production methods. It was around
this time that Alfred Vogel made the crucial discovery that the
freshly processed herbs and plants are more powerful than
dehydrated plants.
From that moment onwards, Alfred Vogel uses as much as
possible freshly processed ingredients for his natural medicines
and health products.
Discovery of using freshly harvested plants and herbs
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4. Keen to explore and discover new cultures, around 1950s
Alfred Vogel travelled around the world visiting new countries
and enjoyed meeting indigenous people.
He is particularly interested in people who have a close
relationship with nature. During his stay with the people of the
steppes and deep forests, he learns about many medicinal
herbs plants and how to use them more effectively to benefit
health.
On one of these occasions when visiting the Sioux Indians he
learned about Echinacea Purpurea (purple coneflower), which
is now known as basic ingredient for the most famous natural
medicine for the cold and flu: Echinaforce.
Based on his travels Alfred Vogel also published a book called
“the little doctor” which was translated in 12 different languages
and with 2 million copies sold worldwide.
Discovery of new cultures around the world
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5. Based on his findings and experiences and to meet with
increased demand for his products Alfred Vogel established
Bioforce in 1963, a company focused on the production of
homeopathic products, natural health products and health
foods.
Earlier in 1955, Alfred Vogel collaborated with the foundation of
Biohorma, the Dutch company that markets and produces A.
Vogel products under license for the Benelux market.
A Vogel has steadily grown ever since and is considered by
many as one of Europe’s most trusted natural brands that
provides effective natural remedies, a basic palette of healthy
foodstuffs, as well as books and a monthly magazine containing
reliable information on all aspects of health and a natural
lifestyle, to a constantly growing number of people.
In the Netherlands, A. Vogel’s products are produced by
Biophorma, the largest manufacturer of phytotherapeutic and
homeopathic medicines in the Benelux.
Nature provides us with everything we need to safeguard and maintain our health
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6. Laboratorium Biohorma was founded in 1955 by M. Bolle and
A. Drenth in close collaboration with Alfred Vogel which granted
the company to manufacture and market products under the A.
Vogel brand in the Netherlands and Belgium (and later also in
France and Italy). In 1967 the company moved to its current
production site in Elburg, where many of its herbs and
medicinal plants are home-grown organically cultivated in its
own ecological garden (EKO quality mark) and processed
freshly as compounds for its natural medicines.
The production process is performed according to strict,
internationally recognized pharmaceutical standards (GMP).
The whole process, from the sowing of the seed to the
packaging of the finished product, is under close control.
Integral quality control mechanisms with detailed documented
ín-process controls, ensures that all natural medicines
produced by Biohorma meet the high quality standards.
This strict focus on producing the best what nature can offer
and belief in the power of herbal medicines plants contributed
to the market leadership of Biohorma in the Dutch and Belgium
market for natural medicines.
In 2011, Biophorma was sold to Swiss company Bioforce,
founded by Alfred Vogel in 1963 and license holder of the A.
Vogel brand.
A. Vogel in the Netherlands: Biophorma
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7. A.Vogel products are manufactured using methods that are as
close to nature as possible.At the heart of its activities is a
sustainable approach to natural resources. Among the key features
of A.Vogel products are the use of certified organic raw material
grown in healthy soil, and the use of extracts from freshly
harvested plants wherever possible.
All research activities are based on Alfred Vogel‘s ideas. A. Vogel’s
work is centered around nature and respect for the natural world:
- A. Vogel continually develop new products, new ways of
administering them and new ways of analysis plants.
- Continuous optimization and improving existing products,
investigating and corroborating their effects in clinical trials.
- Uses all the constituents of a plant, not just individual, isolated
substances in order to ensure an effective medicinal extract
- Registers its natural remedies with the medicinal regulatory
authorities in the countries in which we operate.
- Ensures that you continue to receive effective natural remedies
and healthy, nutritious food products from A.Vogel.
Research & sustainable development
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8. Key principles behind A. Vogel products
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Good health depends on the harmonious interplay of many factors – a balanced lifestyle, psychological well-being,
vitality, sufficient exercise, a healthy diet and natural remedies. This principle is reflected in the A.Vogel product
range.
- Effective natural remedies
- Healthy dietary products
- Reliable health information
With A.Vogel products, you can confidently rely on the three cornerstones upon which our company founder and
the pioneer of natural health, Alfred Vogel, based his work.
Nature is a great healer. All that man can do is to encourage the natural processes by taking the right steps.

9. What is the natural health brand A. Vogel all about?
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10. A. Vogel brand essentials
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Nature
Love of nature and belief in its healing powers have always been at
the heart of the work of the pioneer of natural health, Alfred Vogel
(1902-1996). This means certified organic produce and sustainable
use of natural resources.
Holistic
The company’s current services, Remedies, Food and Information,
are based on one of the core principles of Alfred Vogel: health
requires a holistic approach. A balanced lifestyle, a healthy diet and
natural healing products play key roles in maintaining and restoring
health.
Help people help themselves
Alfred Vogel had a true gift and desire for passing on knowledge.
With a magazine, many successful health books and talks all over
the world, he helped to promote a better understanding of illnesses
and how to heal them naturally. A.Vogel now provides information in
a variety of ways, including an online health portal, a monthly
newsletter and presence on social media.

11. A. Vogel brand essentials
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Fresh plants
Even at the start of his career, Alfred Vogel made his preparations
from freshly picked plants. The extra effort put into using fresh
produce is what still distinguishes A.Vogel from its competitors today.
Fascination
Fascination is a feature of A.Vogel. One of Alfred Vogel’s unique
talents was his ability to convey his enthusiasm to others. Those who
knew him personally were fascinated by the personality of this
pioneer of natural health. Whether in talks or when advising patients,
his charisma always shone through.

12. Health is living in harmony with nature.
Using methods that are as close to nature as possible.
The best effective natural remedies and healthy, nutritious food products.
Europe largest natural health brand that helps you to be healthy and stay healthy.
A. Vogel USP’s
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13. Allergy
Kidney, Bladder, Prostate
A. Vogel - Product range
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Digestion
Stress, Sleep & Mood

14. Muscle & Joints
Skin
A. Vogel - Product range
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Circulatory Health
Immune System

15. Respiratory
Women’s Health
A. Vogel - Product range
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Intimate Care
Immune System

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17. More About Holland Boutique
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WHY ARE WE DOING THIS?
Local Dutch consumer brands have been experiencing very low growth rates in recent years. And it is not getting
better with most multinationals focusing on global A brands and supermarkets on their own private labels. Shelf
space for local brands in the traditional retail channel has become hard to get. We feel it is important to maintain
their existence as they form part of our Dutch heritage. The long-term trend to more online sales and cross border
commerce provides significant opportunities for local brands to sell beyond traditional sales channels. This is why
we started with Holland Boutique. We want to help local brands to connect with the global network and therewith
to secure continuity for these local brand for the generations to come.
We are of the opinion that Holland Boutique has the potential to be the leading platform for all Dutch branded
consumer products.
The online shop for Dutch products.
Worldwide delivery.

19. WHAT DO WE DO?
Our name, Holland Boutique, pretty much tells you what we’re all about. We at Holland Boutique curate the best
products Holland has to offer, bring them together in one place and present them to you through a user-friendly
online boutique. We are happy to ship your order to any address in the world. And we do it all at a very affordable
price.
We use rich web content, from informative product pages to Dutch recipes, and carry a mix of the most famous
Dutch brands and excellent specialty niche brands from the Netherlands. We thus bring you Holland's finest
products.

20. FRIENDLY SHOPPING EXPERIENCE
Once you place an order online for any of our Dutch products, we promptly pack and ship your order to wherever you live in
the world. You can be sure that we'll ship your order from Amsterdam to any address worldwide at affordable rates. We
deliver the finest products from the Netherlands to customers all over the world including North America, Australia, the
Middle East & China. With a clear pricing structure and trusted delivery partner, shopping with Holland Boutique is
straightforward and fuss free. Your parcel is delivered with full online visibility of scanning events. Furhermore, secure
payments, an excellent guarantee and returns policy, and great customer service are all things we are certified for, allowing
us to serve you better.
With a smooth and simple shopping experience, and a selection of awesome Dutch food and products at your fingertips, it
just couldn't be easier to live the Dutch life anywhere in the world!

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FRIENDLY PRICING
While we may not offer discounts, our prices are always fair. We make sure we provide an online Dutch store that
sells products from Holland at great prices. We endeavor to create a transparent business model. We do not make
any profit on the shipping and distribution charges, and simply charge you the official rates. Our only profits are
the margins on the products themselves, and we ensure all products are priced in line with the official retail prices
in the Netherlands.
Premium products at affordable prices!

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THE HOLLAND BOUTIQUE STANDARD
Our mission is to make it easy for customers around the world to buy the best products from our beautiful country,
each reviewed to ensure it meets the Holland Boutique Standard. We put a great deal of effort into carefully curating
our selection. We do research on the most reputable Dutch brands and establish strong ties with suppliers, stocking
only the best products and food from the Netherlands. We know how important it is that you access relevant
information and photos as you buy Dutch products online.This is why we offer you valuable product information
together with great quality pictures for every product listed on our online store. We are always improving Holland
Boutique’s friendly shopping experience as we are continously updating our product assortment with new products
and new brands. We are also very busy with continously updating our rich content with better and more relevant
information, and with high quality product images.
We listen to you: it's the consumers around the world we listen to. They tell us what they like from Holland, like
delicious Dutch cookies, coffee, tea pots, body lotions, baby milk powder and many more. Your opinion and feedback
are the basis of our research and curation.

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WE REALLY KNOW OUR BRANDS!
We can truly say that we really know the brands that we are representing at Holland Boutique. Not only are we a
fervent consumer of these great Dutch products, but we actually have real hands-on experience working for many
of these Dutch brands. In our previous professions, we have been closely involved and working together with
management researching, building and developing strategies for many famous brands from Holland. That is why
we can truly say that we really understand and are qualified to represent the best brands and finest products from
Holland.
Our passion and inspiration for Dutch brands is therefore personal. We know the real people behind the brands: the
owners, the management and the employees. Our unique boutique approach allows us to team up with both
manufacturers, as well as wholesalers, to stock the finest, genuine products from the Netherlands.