Our skin is under pressure every day; be it stress or air conditioning, changing weather or pollution. The fact is - all skin is sensitive, in the sense that all skin has a relationship with the world around us; it let's us know when things are going right, and when they’re not. In addition, our skin often comes into contact with substances that can cause an adverse skin reaction: so-called allergens. A balanced and complete skin care by using the most appropriate products is important to keep the skin healthy. Therefore, Neutral has developed a complete range of personal care and household products that are with 0% fragrance and 0% dye, without parabens and other unnecessary additives, which makes all Neutral product suitable for all skin types. Be it sensitive and problematic skin or delicate baby skin. And don't forget: Neutral also takes care of normal skin. Neutral offers a wide range of products ranging from detergents, fabric softeners, dish washing liquids to (baby) skin care products. In the composition of Neutral products, a combination of nourishing skin care ingredients is used that limit skin irritation. And therefore risks of an allergic reaction is reduced to a minimum when using a product from Neutral. Neutral collaborates intensively with leading expert organizations in its field (skin disorders, respiratory diseases and allergies) such as Nationaal Huidfonds (National Skin Care Association), The Danish Asthma and Allergy Association, the Asthma Foundation and numerous patient organizations.

1. Neutral:
0% Perfume, 0% Colorants
Introduction & Product Overview

2. All Neutral products - both household and personal care products - are free of perfumes and dyes. Neutral
develops and produces high quality skin and personal care products, free of perfumes (fragrance free) and free of
dye (colorants). All Neutral products are dermatologically tested for allergens.
Neutral offers a wide range of products ranging from detergents, fabric softeners, dish washing liquids to (baby)
skin care products. In the composition of Neutral products, a combination of nourishing skin care ingredients is
used that limit skin irritation. And therefore risks of an allergic reaction is reduced to a minimum when using a
product from Neutral.
Neutral collaborates intensively with leading expert organizations in its field (skin disorders, respiratory diseases
and allergies) such as Nationaal Huidfonds (National Skin Care Association), The Danish Asthma and Allergy
Association, the Asthma Foundation and numerous patient organizations.
Neutral - Nourishing personal care and household products
2

3. The history of Neutral dates back to the 1970s, when Sporex, a
Dutch manufacturer of non-perfumed (non-scented) skin care
products merged with Neutral a non-perfumed washing
detergent manufacturer based in Scandinavia.
As both brands shared the same philosophy, namely the
development and production of high quality (skin) care
products, with 0%-perfume and 0% coloring agents, it was a
logical decision made by parent company Erdal (later renamed
Intradal and part of Sara Lee) based in Amersfoort to
consolidate both brands into one: Neutral.
Backed by Erdal, Neutral soon thereafter became a strong
brand focused on a range of products such as washing and
cleaning, skin and baby care products.
The origins of Erdal can be traced through the establishment of
two Dutch companies. The oldest of the two “de NV
Maatschappij voor Wasverwerking” was founded by Bertus
Kitslaar and Charles Emile Jacobs in Amsterdam. The other
one, ”Amsterdam Ned. Fabriek van Wasproducten De Amstel”
was founded in 1918 by Johan Wolbers. In 1928, "NV
Maatschappij voor Wasverwerking" took over the business from
Johan Wolbers and renamed the combined companies as Erdal
Concern.
History of Neutral
3

4. Subsequently, the enlarged company was becoming to big to
be based in Amsterdam and hence moved its entire operations
to a larger facility in Amersfoort.
In 1964, a US based company called Consolidated Foods
Corporation (predecessor of Sara Lee Corporation ) came to
the Netherlands following its acquisition of Jonker Fris (canned
fruit and vegetables). This was followed by the acquisition of
Erdal in 1972. Under ownership of Consolidated Foods
Corporation, Erdal was renamed to Intradal.
In the 1980s, Intradal merged with Douwe Egberts which
marked the beginning of Sara Lee Douwe Egberts.
Subsequently, Intradal acquired Kortman (formerly part of Akzo
Nobel Consumenten Divisie), becoming Kortman-Intradal and
later to be renamed Sara Lee Household & Personal Care.
Every household in the Netherlands has been using products
made by Kortman-Intrdal. The business marketed a number of
well-known household and personal care brands including:
Ambi-Pur, Badedas, Bio-tex, Driehoek, Dobbelman, Castella,
Erdal, Kiwi, Loda, Odorex, Prodent, Purol, Sanex, Tana, Tolett,
Vapona, Zendium and Zwitsal. In 2009, part of Sara Lee
Household and Personal Care division was sold to Unilever
including the Neutral brand.
A Unilever brand
4

5. Our skin is under pressure every day; be it stress or
air conditioning, changing weather or pollution. The
fact is - all skin is sensitive, in the sense that all skin
has a relationship with the world around us; it let's us
know when things are going right, and when they’re
not.
In addition, our skin often comes into contact with
substances that can cause an adverse skin reaction:
so-called allergens.
A balanced and complete skin care by using the most
appropriate products is important to keep the skin
healthy. Therefore, Neutral has developed a complete
range of personal care and household products that
are with 0% fragrance and 0% dye, without parabens
and other unnecessary additives, which makes all
Neutral product suitable for all skin types.
Be it sensitive and problematic skin or delicate baby
skin. And do not forget: Neutral also takes care of
normal skin.
Our skin
5

6. For more than 25 years Neutral has been saying "No thanks" to allergies by working diligently to develop mild
quality products. Neutral has been declared in cooperation with the Danish Asthma and Allergy Association and
many of their products carry the Nordic Eco-label (the Swan Label).
The Danish Asthma and Allergy Association (AAA) is an independent organization with over 30 years of experience
in research and treatment of asthma and allergies. Since the late 1970s, the AAA has introduced an certification
label that is used to make aware to consumers which products reduce the risk of skin irritation or allergic skin
reactions. This way consumers with allergies or sensitive skin can quickly and more easily find products that are
suitable for their skin condition.
Neutral has been certified by the AAA for its entire product line. This means that all of its products (and their
constituents) are thoroughly checked by an allergy expert on the following criteria:
- 0% perfume
- 0% dyes
- 0% of non-functional ingredients
- 0% formaldehyde
- 0% optical brightener
- 0% resin
Besides doing research into allergies and eczema, and in addition to the work for the accreditation the Danish AAA
is also involved with helping people with asthma, eczema or allergies.
No Thanks to allergies
6

7. In the Netherlands, Neutral and the Nationaal Huidfonds are working close together to promote a healthy skin and
a better quality of life for people with skin conditions. In addition to the Danish AAA and the Dutch National
Huidfonds, Neutral has also been approved by the following qualified government associations:
- Danish Asthma and Allergi Association (Denmark)
- Norges Asthma og Allergiforbund (Norway)
- Svenska Asthma och Allergiförbundet (Sweden)
- Allergia- yes Astmaliitto (Finland)
- Nationaal Huidfonds (the Netherlands)
- Nordic Ecolabelling among the population and politicians.
No Thanks to allergies
7

8. Neutral brand philosophy:
No artificial perfume or color and no harsh chemicals in
any of our products as these are the most common
causes of skin irritation.
Only the purest possible ingredients and skin-loving
nutrients to provide gentle yet effective skincare solutions.
Neutral USP’s
8

9. Skin Care
If you suffer from allergies or sensitive skin, it is important
to pay close attention to the products you use every day.
Neutral contains 0% perfume and 0% dye, and therefore
reduces the risk of skin irritation.
Face Care
Neutral offers a facial skincare line. The skin on your face
is very sensitive. That's why you need products that are
gentle yet effective in cleaning and caring. Neutral facial
treatment products protect and moisturize your face
without irritating.
“A test panel comprising readers from Libelle, a popular Dutch
lifestyle magazine, concluded that they were highly satisfied with
Neutral Face Cream (95% was very positive). 91% of women
believe that Neutral Face Cream moisturizes the skin effectively. 92
out of 100 women thinks Neutral Face Cream does not irritate the
skin. The cream contains glycerin, which ensures proper hydration
which feels soft and the skin looks radiant. Neutral Face Cream
received an average score of 8.3 out of 10.”
Neutral - Product range
9

10. Deodorant
Neutral deodorants are made with 0% perfume and 0%
dye and give protection against perspiration and
unpleasant odors.
Hair Care
Neutral hair care products contain 0% perfume 0% dye
and 0% parabens. Neutral shampoo and conditioner are
gentle to your scalp and suitable for everyday use.
Neutral - Product range
10

11. Baby Care
Neutral baby care has been specially developed for
sensitive baby skin. Neutral baby care products are
fragrance free and suitable for everyday use.
“A test panel comprising readers from a popular magazine among
parents in the Netherlands (Ouders van Nu) have tried Neutral Baby
Bath & Wash Gel and Neutral Skin Oil. The result is that 99% are
(very) satisfied, and are highly appreciative that Neutral designed to
reduce the risk of skin irritation. Bathing is a wonderful ritual to start
or finish your day for your baby. But not if the skin of your baby
becomes thin and red. Therefore 83% of the testers prefer to use
unscented baby care products. After testing Neutral, more than 50%
of mothers who previously used scented baby care products are
considering to switch to fragrance-free alternative such as Neutral.
Neutral Baby Bath & Wash Gel scored 8.2 out of 10. Neutral Skin
Oil scored 8.5 out of 10.”
Neutral - Product range
11

12. Laundry Detergents
Neutral laundry detergents are effective against dirt and stains and
mild to the skin therefore reducing the risk of skin irritation.
A test panel comprising readers of Ouders van Nu magazine have tested Neutral
fabric softener. Their conclusion: Neutral makes baby clothes soft and is ideal for
sensitive baby skin. 95% of respondents describe the smell of the fabric softener
as neutral. That's because Neutral does not contain perfume. The fabric softener
is also free of dye which makes the product more suitable for sensitive baby skin.
As many as 92% of the testers would recommend softener to other parents.
Another test panel comprising readers from a popular women’s magazine called
Libelle have tested Neutral Liquid Detergent whether the claim that it contains 0%
perfume and still provides a clean, fresh laundry is true. Nearly 9 out of 10 of the
respondents find that their laundry comes out fresh of the drum, even though
there is no perfume in Neutral. With 96% saying that Neutral cleans tha laundy
effectively against dirt and stains. Neutral Liquid Detergent scores 8.1 out of 10
from the test panel. 91% of the Libelle readers who have tested the product
would recommended Neutral Detergent to family and friends.
Dishwashing Liquids
Neutral dishwashing liquids remove dirt and stains. This product
contains no fragrance and is specially designed to reduce the risk of
skin irritation.
Neutral - Product range
12

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15. More About Holland Boutique
17

16. 2
WHY ARE WE DOING THIS?
Local Dutch consumer brands have been experiencing very low growth rates in recent years. And it is not getting
better with most multinationals focusing on global A brands and supermarkets on their own private labels. Shelf
space for local brands in the traditional retail channel has become hard to get. We feel it is important to maintain
their existence as they form part of our Dutch heritage. The long-term trend to more online sales and cross border
commerce provides significant opportunities for local brands to sell beyond traditional sales channels. This is why
we started with Holland Boutique. We want to help local brands to connect with the global network and therewith
to secure continuity for these local brand for the generations to come.
We are of the opinion that Holland Boutique has the potential to be the leading platform for all Dutch branded
consumer products.
The online shop for Dutch products.
Worldwide delivery.

17. WHAT DO WE DO?
Our name, Holland Boutique, pretty much tells you what we’re all about. We at Holland Boutique curate the best
products Holland has to offer, bring them together in one place and present them to you through a user-friendly
online boutique. We are happy to ship your order to any address in the world. And we do it all at a very affordable
price.
We use rich web content, from informative product pages to Dutch recipes, and carry a mix of the most famous
Dutch brands and excellent specialty niche brands from the Netherlands. We thus bring you Holland's finest
products.

18. FRIENDLY SHOPPING EXPERIENCE
Once you place an order online for any of our Dutch products, we promptly pack and ship your order to wherever you live in
the world. You can be sure that we'll ship your order from Amsterdam to any address worldwide at affordable rates. We
deliver the finest products from the Netherlands to customers all over the world including North America, Australia, the
Middle East & China. With a clear pricing structure and trusted delivery partner, shopping with Holland Boutique is
straightforward and fuss free. Your parcel is delivered with full online visibility of scanning events. Furhermore, secure
payments, an excellent guarantee and returns policy, and great customer service are all things we are certified for, allowing
us to serve you better.
With a smooth and simple shopping experience, and a selection of awesome Dutch food and products at your fingertips, it
just couldn't be easier to live the Dutch life anywhere in the world!

19. 5
FRIENDLY PRICING
While we may not offer discounts, our prices are always fair. We make sure we provide an online Dutch store that
sells products from Holland at great prices. We endeavor to create a transparent business model. We do not make
any profit on the shipping and distribution charges, and simply charge you the official rates. Our only profits are
the margins on the products themselves, and we ensure all products are priced in line with the official retail prices
in the Netherlands.
Premium products at affordable prices!

20. 6
THE HOLLAND BOUTIQUE STANDARD
Our mission is to make it easy for customers around the world to buy the best products from our beautiful country,
each reviewed to ensure it meets the Holland Boutique Standard. We put a great deal of effort into carefully curating
our selection. We do research on the most reputable Dutch brands and establish strong ties with suppliers, stocking
only the best products and food from the Netherlands. We know how important it is that you access relevant
information and photos as you buy Dutch products online.This is why we offer you valuable product information
together with great quality pictures for every product listed on our online store. We are always improving Holland
Boutique’s friendly shopping experience as we are continously updating our product assortment with new products
and new brands. We are also very busy with continously updating our rich content with better and more relevant
information, and with high quality product images.
We listen to you: it's the consumers around the world we listen to. They tell us what they like from Holland, like
delicious Dutch cookies, coffee, tea pots, body lotions, baby milk powder and many more. Your opinion and feedback
are the basis of our research and curation.

21. 7
WE REALLY KNOW OUR BRANDS!
We can truly say that we really know the brands that we are representing at Holland Boutique. Not only are we a
fervent consumer of these great Dutch products, but we actually have real hands-on experience working for many
of these Dutch brands. In our previous professions, we have been closely involved and working together with
management researching, building and developing strategies for many famous brands from Holland. That is why
we can truly say that we really understand and are qualified to represent the best brands and finest products from
Holland.
Our passion and inspiration for Dutch brands is therefore personal. We know the real people behind the brands: the
owners, the management and the employees. Our unique boutique approach allows us to team up with both
manufacturers, as well as wholesalers, to stock the finest, genuine products from the Netherlands.