VSM Geneesmiddelen is the largest producer of natural medicines in the Netherlands, with a wide range of health products. VSM’s product range reflects the passion that drives the brand. For over 100 years VSM Geneesmiddelen brings a great variety of natural products to the market. Quality and safety of its products are of highest importance to VSM. Well-known brands are Spiroflor, Calendulan and Nisyleen. Specifically known and popular among young parents are the children's series including: Chamodent and Arnikind. Also well known is the relative newcomer Kaloba. All of VSM’s products stimulate the natural healing power of the body: “Pure Life Power” is what it calls it.

1. Introduction & Product Overview
VSM Geneesmiddelen:
Gives you strength from
nature

2. VSM Geneesmiddelen is the largest producer of natural medicines in the Netherlands, with a wide range of health
products. VSM’s product range reflects the passion that drives the brand. For over 100 years VSM
Geneesmiddelen brings a great variety of natural products to the market. Quality and safety of its products are of
highest importance to VSM.
Well-known brands are Spiroflor, Calendulan and Nisyleen. Specifically known and popular among young parents
are the children's series including: Chamodent and Arnikind. Also well known is the relative newcomer Kaloba. All
of VSM’s products stimulate the natural healing power of the body: “Pure Life Power” is what it calls it.
VSM Geneesmiddelen is owned by German Schwab Group and Homint International Group with branches in all
European countries, the USA and Asia.
VSM - Natural medicines and health products
2

3. The history of VSM started in 1866 began when Dr. Willmar
Schwabe started with the manufacture and sale of homeopathic
medicines in Leipzig (Germany). In 1899, Schwabe started with
the sale of homeopathic medicines in the Netherlands
alongside Zaandam Herten Pharmacy. This was the first ever
introduction of homeopathic medicines to consumers in the
Netherlands. Because of its success, around 1910 Schwabe
established its own subsidiary for the Dutch market. Meanwhile,
a Dutch pharmacist Voorhoeve started with the production of
homeopathic medicines in the Netherlands.
By 1965, Voorhoeve and Schwabe (in the Netherlands) merged
their businesses together in Zaandam and established the now
well-known VSM (Voorhoeve Schwabe Merkgeneesmiddelen)
Geneesmiddelen company.
In the 1970s, the use of natural medicines and homeopathic
products became more mainstream. As VSM outgrew its
facilities in Zaandam, it decided to move to a new premises
located in Alkmaar. As the air quality and soil conditions were
so clean, VSM decided to grow its own medicinal plants and
herbs in a garden near its premises in Alkmaar.
In 1999, one 100 years after Dr. Wilmar Schwabe first
introduced homeopathic medicines to the Netherlands, VSM’s
products were at least used in two out of three households in
the Netherlands.
History of VSM Geneesmiddelen
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4. In 2002, most of VSM’s products are registered with by Dutch
Medicines Evaluation Board (College ter Beoordeling van
Geneesmiddelen). Quality and safety of its products are of
highest importance to VSM.
In 2011, VSM moved production to its parent company
Schwabe Group in Germany and in 2013 distribution moved to
a distribution center in Veghel.
Today, VSM continuous to invest in new product development
and expanding its product range. Recent product launches
include VSM Nisyleen throat spray, cough syrup Nisyleen VSM,
VSM Spiroflor spray, eye drops VSM, VSM and VSM Spiroflor
Derma wound gel cooling gel. Also the VSM Kids assortment
added new products too: VSM Child Prrrikweg spray, VSM
Child Cinababy belly oil, VSM Child Chickenpox spray and VSM
Child Chamodent dental gel.
VSM is very proud that 8 out of 10 households in the
Netherlands are familiar with its products.
VSM Geneesmiddelen Today
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5. Mission:
“We develop, manufacture and sell natural medicines for
young and old, body and mind, based on our knowledge
and experience with nature.”
VSM Brand Positioning
VSM Medicines wants to make a natural contribution to
your health. Therefore, at VSM we develop and produce
natural medicines and health products.
VSM has been for more than 100 years a specialist in
homeopathic and herbal (plant) medicines.
The VSM brands stands for reliability in quality and safety.
All VSM products meet highest quality demands from
increasingly strict regulations.
The efficacy of the medicinal products, where possible, is
supported by sound scientific research.
VSM USP’s
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6. Discover the power of nature
VSM is the largest producer of natural medicines in the
Netherlands. VSM has been the driving force in making natural
medicines mainstream in the Netherlands. VSM offers medicinal
products of natural origin, whose effectiveness are substantiated, to
be used independent or complementary and that can restore or
maintain health. Each product from VSM is a natural homeopathic
product.
Homeopathy
Homeopathy is a therapy that stimulates the self-healing ability of
the body naturally. Naturally, the body is strong. Therefore the body
can suppress and restore a lot of by itself. However, sometimes the
natural balance in the body is disrupted. Homeopathic medicines
give the body an extra incentive to restore this balance itself.
Special preparation of VSM homeopathic medicines give it a mild
effect and are generally well tolerated.
VSM Kids
Children have a greater self-healing ability than adults. The child's
body is full of energy to grow and develop. Moreover, it is still pure
and little exposed to harmful substances. Because of this it reacts
sensitively to all kinds of stimuli. Homeopathic medicines give the
body’s own repair mechanism an added incentive to restore balance
and therefore are particularly suitable for children.
VSM - Product range
6

7. Self-medication
VSM has a range of products for self-medication as Tussistin,
Nisyleen, Spiroflor SRL, Calendulan and Arniflor. For (expectant)
mothers and young children VSM offers the Pure Mommy line and
the Kids product line including Chamodent, Tussikind and Arnikind.
Homeopathic medicines
VSM also offers more than 8,000 traditional homeopathic
medicines, which are usually prescribed by a homeopathic doctor
or therapist. The most well-known products include: Kaloba,
Hyperiplant, Nerviplant and Vitango. These are so-called
phytotherapeutic products and have a standardized plant extract as
an active substance.
VSM Product range
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8. EKO (organic) certification
VSM is located in Alkmaar where it also cultivates its own medicinal,
flowers, plants and herbs in its own herb garden called “Terra
Medical”. Here the majority of the raw materials for its medicines
are grown in an ecological way, without pesticides or chemical
fertilizers. The garden has an official EKO (organic) certification.
VSM Terra Medical Garden
The VSM garden consists of two parts, an ecological ornamental
garden and a large biologic garden which grows medicinal plants
used for production. Together, the gardens cover an area of over 2
hectares. There are about five hundred species of medicinal plants
which are used as raw materials for VSM medicines. In addition, the
garden is used for educational purposes and for the harvesting of
seeds.
Each year approximately ten thousand kilo of herbs are harvested.
These are processed in VSM’s own factory into tinctures which
forms the basis of the homeopathic medicines. These tinctures
used as active substances to make natural medicines such as
Spiroflor, SRL and Calendulan.
VSM Production
8

9. Abroflor gel: for the care of cold hands and feet.
Arniflor gel / cream: first aid for treatment of bruises.
Calendulan gel / cream: for the intensive care of the skin.
Calendulan scar tissue cream: for intensive care of new and
existing scars.
Calendulan lotion: cooling and refreshing skin lotion.
Calendulan chapped skin: To take care of chapped skin.
Calendulan sun: For mild burns of the skin after sunbathing.
Dormiplant tablets: for a good night's sleep and feel relaxed.
Nisyleen nasal spray: for breathing more freely through the nose.
Plantival tablets: relaxes in times of stress and tension and
promotes concentration.
Prrrikweg roller / cream: skin care after insect bites or jellyfish
stings.
VSM Natural Medicines
9

10. Arnica montana D6 tablets
Calendulan wound spray
Nisyleen drops
Nisyleen tablets
Okugest tablets
Spiroflor SRL muscle and joint cream / gel
Tussistin cough syrup (sugar free)
Tussistin lozenges
VSM Schüssler cell salts
VSM Homeopathic Medicines
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11. Cardiflor Forte: eczema and itchy skin irritation
Derma wound gel: for small cuts, abrasions and burns
Nisyleen cough syrup: dry cough and tickling cough
Nisyleen throat spray: sore throat
Eye drops: tired, swollen and irritated eyes
Spiroflor cooling gel: (sports) injuries, sprains and swelling
VSM Natural Medical Treatments
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12. Dormiplant Valerian: for sleep disorders
Hyperiplant: treatment of mild to moderate depression
Kaloba drops / tablets: when having a cold
VSM Herbal Medicines
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13. VSM Kids product range
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For the little ones VSM Kind (VSM Kids) offers natural and homeopathic solutions.Also with VSM Kids quality and safety are of highest
importance. VSM Kids products are mild, effective and especially suitable for kids from 0 years. Therefore you can rely on the products of
VSM Kids.

14. 14

15. More About Holland Boutique
17

16. 2
WHY ARE WE DOING THIS?
Local Dutch consumer brands have been experiencing very low growth rates in recent years. And it is not getting
better with most multinationals focusing on global A brands and supermarkets on their own private labels. Shelf
space for local brands in the traditional retail channel has become hard to get. We feel it is important to maintain
their existence as they form part of our Dutch heritage. The long-term trend to more online sales and cross border
commerce provides significant opportunities for local brands to sell beyond traditional sales channels. This is why
we started with Holland Boutique. We want to help local brands to connect with the global network and therewith
to secure continuity for these local brand for the generations to come.
We are of the opinion that Holland Boutique has the potential to be the leading platform for all Dutch branded
consumer products.
The online shop for Dutch products.
Worldwide delivery.

17. WHAT DO WE DO?
Our name, Holland Boutique, pretty much tells you what we’re all about. We at Holland Boutique curate the best
products Holland has to offer, bring them together in one place and present them to you through a user-friendly
online boutique. We are happy to ship your order to any address in the world. And we do it all at a very affordable
price.
We use rich web content, from informative product pages to Dutch recipes, and carry a mix of the most famous
Dutch brands and excellent specialty niche brands from the Netherlands. We thus bring you Holland's finest
products.

18. FRIENDLY SHOPPING EXPERIENCE
Once you place an order online for any of our Dutch products, we promptly pack and ship your order to wherever you live in
the world. You can be sure that we'll ship your order from Amsterdam to any address worldwide at affordable rates. We
deliver the finest products from the Netherlands to customers all over the world including North America, Australia, the
Middle East & China. With a clear pricing structure and trusted delivery partner, shopping with Holland Boutique is
straightforward and fuss free. Your parcel is delivered with full online visibility of scanning events. Furhermore, secure
payments, an excellent guarantee and returns policy, and great customer service are all things we are certified for, allowing
us to serve you better.
With a smooth and simple shopping experience, and a selection of awesome Dutch food and products at your fingertips, it
just couldn't be easier to live the Dutch life anywhere in the world!

19. 5
FRIENDLY PRICING
While we may not offer discounts, our prices are always fair. We make sure we provide an online Dutch store that
sells products from Holland at great prices. We endeavor to create a transparent business model. We do not make
any profit on the shipping and distribution charges, and simply charge you the official rates. Our only profits are
the margins on the products themselves, and we ensure all products are priced in line with the official retail prices
in the Netherlands.
Premium products at affordable prices!

20. 6
THE HOLLAND BOUTIQUE STANDARD
Our mission is to make it easy for customers around the world to buy the best products from our beautiful country,
each reviewed to ensure it meets the Holland Boutique Standard. We put a great deal of effort into carefully curating
our selection. We do research on the most reputable Dutch brands and establish strong ties with suppliers, stocking
only the best products and food from the Netherlands. We know how important it is that you access relevant
information and photos as you buy Dutch products online.This is why we offer you valuable product information
together with great quality pictures for every product listed on our online store. We are always improving Holland
Boutique’s friendly shopping experience as we are continously updating our product assortment with new products
and new brands. We are also very busy with continously updating our rich content with better and more relevant
information, and with high quality product images.
We listen to you: it's the consumers around the world we listen to. They tell us what they like from Holland, like
delicious Dutch cookies, coffee, tea pots, body lotions, baby milk powder and many more. Your opinion and feedback
are the basis of our research and curation.

21. 7
WE REALLY KNOW OUR BRANDS!
We can truly say that we really know the brands that we are representing at Holland Boutique. Not only are we a
fervent consumer of these great Dutch products, but we actually have real hands-on experience working for many
of these Dutch brands. In our previous professions, we have been closely involved and working together with
management researching, building and developing strategies for many famous brands from Holland. That is why
we can truly say that we really understand and are qualified to represent the best brands and finest products from
Holland.
Our passion and inspiration for Dutch brands is therefore personal. We know the real people behind the brands: the
owners, the management and the employees. Our unique boutique approach allows us to team up with both
manufacturers, as well as wholesalers, to stock the finest, genuine products from the Netherlands.