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Tech talk start up of the year-how to build the best possible product page_salsify_bluhm_gonzalez

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Tech talk start up of the year-how to build the best possible product page_salsify_bluhm_gonzalez

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Tech talk start up of the year-how to build the best possible product page_salsify_bluhm_gonzalez

  1. 1. How to Build the Best Possible Product Page Startup of the Year Finalist: Salsify Garrett Bluhm, Head of eCommerce, Hyland's Inc. Rob Gonzalez, Co-Founder, Salsify
  2. 2. Customers
  3. 3. What makes a “perfect page”? Is my product found? Is my product bought?
  4. 4. TOP SELLING IN-STORE COFFEE BRANDS, SINGLE SERVE COFFEE BRANDS: SHARE OF AMAZON’S TOP-40 SELLERS Source: IRI Market AdvantageTM, IRI Analysis (12/16/2016)
  5. 5. Source: IRI 2017 -19 pt AVerage Share Point Gap for Categories Leaders (On-line – In-store)
  6. 6. Standard “16 Pieces of Flare” Product Detail Page
  7. 7. 15% Amz Share
  8. 8. People, Process, Technology How do you do it?
  9. 9. “We are not in the business of helping people sell things. We are in the business of helping people buy things.” - Jeff Bezos
  10. 10. Transition For Vendors 2005 – 2010 Manufacturers ignore Amazon 2010-2013 Manufacturers hire Key Account Managers to call on Buyers at Amazon 2013-Present Manufacturers hire for the self service model of Amazon to run all aspects of Amazon Today manufacturers build teams for content, specs, SEO, AMS, AAP, data quality maintenance and content maintenance for Amazon
  11. 11. Where do we house and store this info? Where do we store it? How do we maintain the data integrity? How do we ensure retail partners are reflecting trusted source data?
  12. 12. RELIEF OF COLD: Naturally relieves the symptoms of the common cold including cough, runny nose, sneezing, nasal and chest congestion and sore throat with accompanying sleeplessness. Safe for children ages 2-12 EASY TO TAKE: Natural syrup to ease nasal and chest congestion, sleeplessness, runny nose, sore throat, sneezing and cough 4 FL OZ OF EACH= UP TO 23 DOSES OF EACH of Hyland's 4 Kids Cold 'n Cough Day & Night Value Pack NATURAL MEDICINE: Naturally relieves the symptoms of the common cold including nasal and chest congestion, sleeplessness, runny nose, sore throat, sneezing and cough. Contains no aspirin, acetaminophen, ibuprofen, naproxen, pseudoephedrine, dextromethorphan, sugar, artificial flavors or dyes. Hyland's is committed to providing natural solutions for families at every stage of life SAFE AND NON-HABIT FORMING: Our gentle homeopathic formulas are made with all natural active ingredients. There are no known side-effects and will not conflict with any medications you may be taking Hyland's 4 Kids Cold 'n Cough Day & Night VP Temporarily relieves the symptoms of the common cold including nasal and chest congestion, runny nose, sore throat, sneezing, and cough. And Night Time Temporarily relieves the symptoms of the common cold including cough, runny nose, sneezing, nasal and chest congestion, and sore throat with accompanying sleeplessness. NATURAL REMEDIES SINCE 1903 Hyland’s has been producing homeopathic medicines since 1903. Made with natural ingredients and made in the United States. Hyland’s products contain no artificial flavors, dyes or parabens. This product works to stimulate the body’s own natural healing process. FDA COMPLIANT MANUFACURING Always read and follow the label directions when using Hyland's products. The uses for our products are based on traditional homeopathic practice. Hyland’s products follow the manufacturing and quality practices outlined in the Homeopathic Pharmacopoeia of the United States. Hyland’s operates in full compliance with the FDA standards for manufacturing, safety and labeling. Hyland's products have not been reviewed by the Food and Drug Administration. All ingredients are tested upon receipt to ensure potency and safety. Hyland’s Facilities use the most up-to-date equipment and environment to guarantee purity and quality. SAFE AND RELIABLE Homeopathy is a safe effective system of medicine with fundamental principles for selection, application and manufacture. Homeopathy’s potency preparations (6X, 30X, 30C) make dosing safe and stimulating to the body’s own healing properties. Hyland’s quick-dissolving sublingual tablets are safe, effective and completely free of Aspirin, Acetaminophen or Ibuprofen. Homeopathic preparations dilute and invigorate the source, making doses non-toxic and safe to take alongside other medications without contraindications or known side effects. Text Data Points Bullet Points Descriptions
  13. 13. Safety Warning As with any drug, ask a doctor before use if pregnant or nursing. Consult a physician if:▪ Symptoms persist for more than 7 days or worsen▪ Inflammation, fever or infection develops▪ Symptoms are accompanied by high fever (101˚F)▪ Cough tends to recur or is accompanied by high fever, rash or persistent headache Keep this and all medications out of the reach of children. In case of accidental overdose, contact a medical professional or a poison control center immediately. Do not use this product for persistent or chronic cough such as asthma, smoking or emphysema or if cough is accompanied by excessive mucus, unless directed by a licensed health care professional. A persistent cough may be a sign of a serious condition. Sore throat warning: Severe or persistent sore throat or sore throat accompanied by high fever, headache, nausea, and vomiting may be serious. Consult a doctor promptly. Do not use if imprinted tamper band is broken or missing. There have been no reports of interactions between this product and ibuprofen or acetaminophen. In case of emergency, contact a medical professional or poison control center immediately. Hyland's may also be contacted for emergency information about our products 24 hours a day, 7 days per week at (800) 624-9659. Indications Relieves symptoms of the common cold in children including coughing, sneezing, sore throat, runny nose, nasal and chest congestion. The nighttime formula is specially formulated to help with sleeplessness. Ingredients Daytime Allium Cepa 6X HPUS - watery runny nose, cold, hacking cough, painful throat Hepar Sulph Calc 12X HPUS - cold, sneezing Hydrastis 6X HPUS - rattling/tickling cough, sinus congestion, dry/raw/sore throat Natrum Muriaticum 6X HPUS - dry cough, sore throat Phosphorus 12X HPUS - hoarse/dry cough, nasal congestion, chest congestion Pulsatilla 6X HPUS - moist cough, cold, nasal congestion Sulphur 12X HPUS - chest congestion, nasal congestion, sneezing, runny nose Nighttime Allium Cepa 6X HPUS - watery runny nose, cold, hacking cough, painful throat Chamomilla 6X HPUS - sensitive, irritable, fussy nocturnal sleeplessness Coffea Cruda 6X HPUS - sleeplessness, restlessness Hepar Sulph Calc 12X HPUS - cold, sneezing Hydrastis 6X HPUS - rattling/tickling cough, sinus congestion, dry/raw/sore throat Natrum Muriaticum 6X HPUS - dry cough, sore throat Nux Vomica 6X HPUS - tired, difficulty falling asleep, frequent waking Phosphorus 12X HPUS - hoarse/dry cough, nasal congestion, chest congestion Pulsatilla 6X HPUS - moist cough, cold, nasal congestion Sulphur 12X HPUS - chest congestion, nasal congestion, sneezing, runny nose Directions Measure only with the dosing cup provided▪ Do not use dosing cup with other products▪ On dosing cup, tsp = teaspoon Children 2 years to under 6 years: 5 mL or 1 teaspoon at bedtime and every 4 hours during the night or as required. Children 6 years to under 12 years: 10 mL or 2 teaspoons at bedtime and every 4 hours during the night or as required. Adults and children 12 years and over: 15 mL or 3 teaspoons at bedtime and every 4 hours during the night or as required. Enhanced Content Hyland's 4 Kids Cold ’n Mucus Day & Night Value Pack Homeopathic, Natural Relief of Mucus and Congestion Due to Colds* Loosens Congestion and Breaks Up Mucus When cold season arrives, it seems as if every child gets one. Colds make kids feel terrible, and when mucus builds up in their system, it's tough to even breathe. Thankfully, Hyland's comes to the rescue with 4 Kids Cold ’n Mucus Day & Night medicines. Hyland's 4 Kids Cold ’n Mucus helps the body loosen congestion, break up mucus, and speeds healing, so kids can feel like themselves again. Relief So Kids Can Sleep When you have a cold, it's hard to feel like yourself throughout the day and nights can be even worse. Coughing, congestion and sleeplessness prevent the body from getting the rest it needs to heal, and makes the following day that much tougher to bear. Meet the sleeplessness head-on with Hyland's 4 Kids Cold ’n Mucus Nighttime so your kids can get the sleep their bodies need. *The uses for our products are based on traditional homeopathic practice. They have not been reviewed by the Food and Drug Administration. Trusted by Generations of Moms Since 1903, generations of moms have relied on Hyland's products. The principles that have driven our family for more than a century - care, wisdom, dedication and integrity - also drive us to find the safest, most effective medicines for your family. Our gentle homeopathic formulas are made with natural active ingredients formulated for safety and efficacy. They promote health and wellness for the whole family, from infants to the elderly. Text Data Points
  14. 14. Images, Infographics, Video
  15. 15. Content Maintenance Automation Amazon Brand Site https://www.amazon.com/gp/product/B00L3LAK7S
  16. 16. Content Maintenance Automation Target Google Manufacturer Center

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