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Jeff Turner | President, Zeek Interactive | @respres




©2010 Zeek Interactive
What Is Essential Is
                 Invisible To The Eye
                  Antoine De Saint-Exupery - The Little Prince




©2010 Zeek Interactive
What Is Essential Is
                 Invisible To The Eye
                  Antoine De Saint-Exupery - The Little Prince




©2010 Zeek Interactive
Intro To Quantum Theory

                                Science stumbled on the fact that the
                         building blocks of life contain “things” that change
                                 form as they respond to each other.




©2010 Zeek Interactive
Relationships

                                      In the quantum world,
                              relationships are not just interesting;
                         to many physicists, they are all there is to reality.
                                                       Margaret Wheatley - Leadership & The New Science




©2010 Zeek Interactive
Values Are The
                 Dark Matter Of
                 Human Relationships




©2010 Zeek Interactive
From Chaos...




©2010 Zeek Interactive
Emerge Patterns...




©2010 Zeek Interactive
Values Driven.




©2010 Zeek Interactive
A CAS Model
                 Classic Complex Adaptive System




©2010 Zeek Interactive
CAS Simplified
                  Complex Adaptive Systems Simplified




©2010 Zeek Interactive
CAS Within CAS




©2010 Zeek Interactive
Personal CAS




©2010 Zeek Interactive
Brand CAS




©2010 Zeek Interactive
The Path




©2010 Zeek Interactive
The Focus




©2010 Zeek Interactive
Community
                   Affinity: The Holy Grail




©2010 Zeek Interactive
The Goal

                            The goal of identifying your core values is to
                         align your words with your behavior authentically.
                             It is NOT about changing your behavior.




©2010 Zeek Interactive
Values As Filter
                  Trust comes from words and actions being in alignment.




©2010 Zeek Interactive
Authenticity


                         Behavior is the truest form of communication.
                           Our words either confirm or contradict it.




©2010 Zeek Interactive
How?


                         Identify
                          Define
                         Explain



©2010 Zeek Interactive
Identify
                             Alone with pen and paper, ask:
                            “What is truly important to me”

                                      Example:
                                    We value ideas.




                                    See:Your Values Are You True Brand



©2010 Zeek Interactive
Define
                                       “What do I really mean?”

                                                 Example:
                          We place great value on ideas - all ideas from any and all
                             people and sources. We respect ALL ideas-and the
                            people who express them. We believe that there are
                           NO BAD IDEAS. All ideas are valuable to our process of
                         learning and growing. We encourage people to speak out,
                          to give a voice and a life to their ideas. We know that not
                         every idea will be implemented or acted upon. Some may
                             prove unworkable; others may not be used for any
                           number of reasons. Some may not be put into action as
                                 given, but might serve to spark other ideas.
                                        That is the value of every idea.

©2010 Zeek Interactive
Explain
                                       “How does it get lived?”

                                                Example:
                         The way to encourage and foster the continuous flow of
                           ideas is to value & honor their source, i.e. the people
                          who provide them. We are committed to accepting
                          ideas without judging them based on whether or
                         not we agree with them. That does not mean that one
                           must agree with every idea. But we can suspend our
                          judgment for a brief time in the process of embracing
                           and valuing another person's perspective. We can &
                         must do this with sincerity & respect. That is how to live
                                                 the value.
                                   That is what we are committed to do.
                              We will not tolerate the dismissal of ideas.
©2010 Zeek Interactive
The Power
                  The value of clearly articulating your values




©2010 Zeek Interactive

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A Values-Based Approach To Social Media

  • 1. Jeff Turner | President, Zeek Interactive | @respres ©2010 Zeek Interactive
  • 2. What Is Essential Is Invisible To The Eye Antoine De Saint-Exupery - The Little Prince ©2010 Zeek Interactive
  • 3. What Is Essential Is Invisible To The Eye Antoine De Saint-Exupery - The Little Prince ©2010 Zeek Interactive
  • 4. Intro To Quantum Theory Science stumbled on the fact that the building blocks of life contain “things” that change form as they respond to each other. ©2010 Zeek Interactive
  • 5. Relationships In the quantum world, relationships are not just interesting; to many physicists, they are all there is to reality. Margaret Wheatley - Leadership & The New Science ©2010 Zeek Interactive
  • 6. Values Are The Dark Matter Of Human Relationships ©2010 Zeek Interactive
  • 10. A CAS Model Classic Complex Adaptive System ©2010 Zeek Interactive
  • 11. CAS Simplified Complex Adaptive Systems Simplified ©2010 Zeek Interactive
  • 12. CAS Within CAS ©2010 Zeek Interactive
  • 14. Brand CAS ©2010 Zeek Interactive
  • 15. The Path ©2010 Zeek Interactive
  • 16. The Focus ©2010 Zeek Interactive
  • 17. Community Affinity: The Holy Grail ©2010 Zeek Interactive
  • 18. The Goal The goal of identifying your core values is to align your words with your behavior authentically. It is NOT about changing your behavior. ©2010 Zeek Interactive
  • 19. Values As Filter Trust comes from words and actions being in alignment. ©2010 Zeek Interactive
  • 20. Authenticity Behavior is the truest form of communication. Our words either confirm or contradict it. ©2010 Zeek Interactive
  • 21. How? Identify Define Explain ©2010 Zeek Interactive
  • 22. Identify Alone with pen and paper, ask: “What is truly important to me” Example: We value ideas. See:Your Values Are You True Brand ©2010 Zeek Interactive
  • 23. Define “What do I really mean?” Example: We place great value on ideas - all ideas from any and all people and sources. We respect ALL ideas-and the people who express them. We believe that there are NO BAD IDEAS. All ideas are valuable to our process of learning and growing. We encourage people to speak out, to give a voice and a life to their ideas. We know that not every idea will be implemented or acted upon. Some may prove unworkable; others may not be used for any number of reasons. Some may not be put into action as given, but might serve to spark other ideas. That is the value of every idea. ©2010 Zeek Interactive
  • 24. Explain “How does it get lived?” Example: The way to encourage and foster the continuous flow of ideas is to value & honor their source, i.e. the people who provide them. We are committed to accepting ideas without judging them based on whether or not we agree with them. That does not mean that one must agree with every idea. But we can suspend our judgment for a brief time in the process of embracing and valuing another person's perspective. We can & must do this with sincerity & respect. That is how to live the value. That is what we are committed to do. We will not tolerate the dismissal of ideas. ©2010 Zeek Interactive
  • 25. The Power The value of clearly articulating your values ©2010 Zeek Interactive

Editor's Notes

  1. Dark Matter accounts for up to 70% of the mass of Galaxies like the Milky Way. Even though dark matter can’t be seen, scientists think that it must be present because they can see the effects of its gravity as it pulls on the orbits of stars and galaxies.
  2. Dark Matter accounts for up to 70% of the mass of Galaxies like the Milky Way. Even though dark matter can’t be seen, scientists think that it must be present because they can see the effects of its gravity as it pulls on the orbits of stars and galaxies.
  3. Forget transparency.
  4. Forget transparency.
  5. Forget transparency.
  6. Forget transparency.
  7. Forget transparency.