A Timeline of the Chicago Advertising Industry
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The advertising industry has been a staple of Chicago's culture and economy for nearly 150 years. The first advertising agency was founded in 1858 and Montgomery Ward helped establish Chicago as a center for catalog advertising after the 1871 Great Fire. In 1881, Lord & Thomas was launched and helped popularize powerful print copywriting under Albert Lasker. By the 1980s, Chicago had over 500 ad agencies employing 8,000 people and generating $6 billion annually. Major mergers and acquisitions in the 1980s and 1990s consolidated the industry, placing several of Chicago's largest agencies under a few holding groups.
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As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?
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This is the proposition that the basic and irreversible function of an industrial economy is the making of things; that the more things it makes the bigger will be the income, whether dollar or real; and hence that the key to those lost recuperative powers lies ... in the factory where the lathes and the drills and the fires and the hammers are. It is in the factory and on the land and under the land that purchasing power originates [italics theirs].
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. The very process of producing -- running one's own factories, being responsible for tens of thousands of full-time, permanent employees — began to look less like the route to success and more like a clunky liability.
At around this same time a new kind of corporation began to rival the traditional all-American manufacturers for market share; these were the Nikes and Microsofts, and later, the Tommy Hilfigers and Intels. These pioneers made the bold claim that producing goods was only an incidental part of their operations, and that thanks to recent victories in trade liberalization and labor-law reform, they were able to have their products made for them by contractors, many of them overseas. What thes.
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A Timeline of the Chicago Advertising Industry
- 1. A TIMELINE OF THE CHICAGO ADVERTISING INDUSTRY In Celebration of World Advertising Day June 23, 2017
- 2. The advertising industry has been a Chicago staple for nearly 150 years, and has been as much a part of Chicago’s cultural fabric as the Cubs and Garrett Mix. 150 YEARS
- 3. 1858 The first advertising agency is founded in Chicago by Charles H. Scriven. A second agency, Coburn, Cook & Company, is founded in 1865 and operated mainly as a broker of printed ad space in publications.
- 4. 1871 MONTGOMERY & WARD MAIL ORDER PLANTS THE ADVERTISING SEED IN CHICAGO Focused on powerful catalogue copywriting, Montgomery & Ward worked its way into the hearts and minds of Midwestern culture. After the Great Fire of 1871, Montgomery & Ward raised the bar even further with best-in- class illustrations, product testimonials and personalized copy.
- 5. 1881 The official birth of the Chicago Advertising Industry with the launch of Lord & Thomas.
- 6. LORD & THOMAS BEGINS TO WIN BIG ACCOUNTS Under the guidance of the firm’s leader, Albert Lasker, the agency helps Kellogg cereal and Palmolive soap launch their brands. Lasker became the father of, “salesmanship in print,” focusing on powerful copywriting to incent consumer purchasing. 1898
- 8. 1942 FOOTE, CONE & BELDING Albert Lasker sells Lord & Thomas to the firm’s three managers. The agency re-emerges as Foote, Cone & Belding.
- 9. 1955 The iconic “Marlboro Man” is invented by Leo Burnett.
- 10. 1980 Advertising was among the largest industries in Chicago, with 8,000 employees in over 500 agencies and $6 billion in revenues.
- 11. 1986 OMINICOM IS FORMED Needham Harper Worldwide, BBDO International and Doyle Dane Bernbach merge to create Omnicom Group.
- 12. 1987 WPP begins an era of hostile – and not so hostile – takeovers. WPP acquires J. Walter Thompson in 1987 in hostile takeover; Ogilvy Group acquired by WPP in 1988.
- 13. 2013 A proposed merger between Publicis and Omnicom would create the world’s largest advertising group, placing four of Chicago’s largest agencies under one roof: Leo Burnett, Digitas Chicago, DDB Chicago and Energy BBDO. Power struggles ensue, and the deal is called off in May of 2014.
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