AAHAR, a leading food and hospitality exhibition in Asia, was held in Delhi from March 12-16, 2012. AMIRA, an Indian food brand, seized the opportunity to showcase their newly launched dry snack products and provided samples of their Basmati biryani and snacks. There was a positive consumer response to both AMIRA's pure basmati rice and new dry snack varieties, indicating increased demand for a wider product range to meet customer preferences.

1. A TASTE OF AMIRA AT AAHAR INTERNATIONAL -
DELHI MARCH 12— 16, 2012
AAHAR has been recognized as one of the leading events of
its kind in Asia.
As a premier Exhibition divided into two independent shows
— Food and Hospitality offers a segmented platform for
showcasing the developments and progress achieved in the processed food and
hospitality sectors; through ambit of display covering products, technologies
and services, and the scope embodied by them for investment and technology
upgradation.
AMIRA seized the opportunity for Brand AMIRA and also for showcasing the newly launched range of
AMIRA IndianNamkeens, the Dry Snacks variants. At the exhibition , there was live sampling of AMIRA
Basmati Biryani along with a taste trial of the Dry Snacks variants and Special Trial Offers.There waraving
consumer response for both AMIRA Pure Basmati Rice and the new range of AMIRA Indian Namkeens
which sets a positive trend to increasing a wider variety to meet customer preferences for the future.