Sales & Marketing Alignment: How to Synergize for Success
Report on AMIRA's Participation at the Annapoorna Exhibition in Mumbai
1. Report on : Annapoorna Exhibition Participation
Event dates : 23rd-25th September,2013
Event Venue : Mumbai, India
Report by : Saket Sharma/ Puneet Chabhra
2. Confidential
Only for authorized AMIRA Representatives.
This presentation contains forward looking statements which reflect Management’s
current views and estimates.
The forward looking statements involve certain risks and uncertainties that could cause
actual results to differ materially from those contained in the forward looking
statements.
Potential risks and uncertainties include such factors as general economic conditions,
foreign exchange fluctuations, competitive product and pricing pressures and regulatory
developments.
3. Annapoorna – A Brief Background
Participation Objectives
AMIRA at Annapoorna
Connecting with Customers
Achievements & Next actions
5. ANNAPOORNA : Window for Western Indian Market
• Largest meeting point for Food industry for Western Indian region.
• Wide spectrum of Participants :
–Domestic and international Exporters ,
–Supermarkets , Modern Retail
–HoReCa , Distributors
• Snap Shot of the Event :
- 100+ Exhibitors
- 5000+ Visitors
- 5000+ sqm over 7 halls
Participant Break-up
15. AMIRA : Relevant connections established
Total Visitors at the Exhibition
Visitors at “Amira Stand”
2500
155
Importers
15
Supermarket Chains
10
Distributors
40
Others
90
•Interest to do Business by D mart , Reliance , Marriot , Faryaz
•Interest to Export for Egypt , Middle East & Africa
17. Summary of the Event
• The exhibition provided the platform to have interactions
with B2B clients and contact established with more than
150 Buyers
• Delegates were impressed with the product range, and the
AMIRA Stall
• Golden Pack exhibited for the first time in Western India,
and got tremendous response from Trade
• Major Companies who participated : HUL, ITC , Best Foods,
Fun Foods , Cornitos , Shri Lal Mahal, Caffy Buddy , NSF etc