Northstar Trio Marketing Services Pvt. Ltd. is an integrated marketing services company based in Mumbai, India with over 60 years of collective experience. They provide services across events, activations, media, rural and urban programs, films, and more. Their services include BTL activities, event management, integrated marketing solutions, media services, corporate films, and television and film content. They have experience conceptualizing and executing various projects for clients across many industries.

1. THE COMPANY PROFILE

2. ABOUT
 Northstar Trio Marketing Services Pvt. Ltd. is an integrated marketing
services company that is committed to provide creative, execution and
end-to-end delivery across all Events, Activation and Media verticals.
 Northstar team has a collective experience of over 60 years across
genres, including Activations, Promotions, Rural and Urban connect
programs, reality TV, Games shows, Sports / Entertainment / Corporate
events, Ad films, Corporate A/V s, Documentary Films and Motion
Pictures.

3. WHAT WE DO
 Welcome to Northstar – We are based in Mumbai, India. We pride at
delivering innovative and on time projects across our core domains of:
• BTL activities in Rural & Urban India.
• Event conceptualization & management.
• Integrated marketing solutions.
• Media related services.
• Corporate Films.
• Creating content for Television and Feature Films.

4. WHAT WE DO
 Activations & Promotions
 Conceptualizing, designing & complete execution of;
• BTL activities
• Event conceptualization & management
• Integrated marketing solutions
• Corporate brand communications
• Retail Identity programs
• Trade channel solutions
• Multi city promotional campaigns
• Exhibitions & Trade fairs – Nationally and Internationally

5. WHAT WE DO
 EVENTS
 Conceptualizing, designing & complete execution of;
• Corporate events
• Product & Press Launches
• Award Ceremonies

6. WHAT WE DO
 FEATURE FILMS
 Complete Project consultancy for all the below
• Production & Execution
• Marketing
• Publicity Promos
• In Film Placements
• Promotional Events
• Theatrical Distribution Services (National & International)

7. PROJECTS
 Following are a few references of the kind of various projects that we
have successfully handled…

8. MARUTI SUZUKI CHITRAPAT MAHOTSAV
 Event (Rural Activation)
 PAN INDIA - 11 States
 Number of villages(Promotions) – 2500
 Number of Shows – 100
 Promotion & Lead Generation activity

11. HORLICKS SWASTHYA ABHIYAAN(URBAN)
 The “Horlicks Swasthya Abhiyaan” (HSA) is a community based
programme designed to spread awareness on nutrition and to inculcate
good health practices among students in the age groups of 6 to 12 years in
urban slums.
 Currently activity in Mumbai (Schools in Dharavi, Sion, Pimpri-pada &
Santosh nagar).
 Number of schools Active – 60.
 Way Forward is to run this program in 1000 schools annually across 10
cities.

12. HORLICKS SWASTHYA ABHIYAAN(URBAN)

13. HORLICKS SWASTHYA ABHIYAAN(URBAN)

14. HORLICKS SWASTHYA ABHIYAAN(RURAL)
 The “Horlicks Swasthya Abhiyaan” (HSA) is a community based
programme designed to spread awareness on health & nutrition in
Rural India.
 Touch points in every village every day (Schools , Anganwadi,
Health Center's , Barber shops, Village Dhabas & Door - to - Door
sales).
 Currently active in 220 villages (Gujarat).

15. HORLICKS SWASTHYA ABHIYAAN(RURAL)

16. POSHTER BOYZ - MOVIE PROMOTION

17. 1971 MOVIE MUSIC LAUNCH
 1971 movie music launch on IMS Vikrant aircraft

18. JOOTHA HI SAHI
 Co-promotion of hindi movie “Jhootha hi sahi” with Mills & Boon

19. L’OREAL
 Objective & Activity Element
 To create brand awareness among the people & increase the foot
falls in the store
 Interactive games
 Free hair cut

20. L’OREAL

21. YUVA
 Objective
 YUVA wanted to do Community relationship building exercise
for brand registration and building up new Reader base.
 Challenge
 Conducting activities at the Colleges, Malls Hot Spots and Youth
Hangouts and building YUVA credibility as new players/
competitors are entering the market.
 Event
 Suggested Community activities like Road Show, Mall
promotions, College Activity, Feet on Street Branding at
Siddhivinayak Etc….

22. YUVA

23. YUVA MUSIC SHOW

24. QUANTUM OF SOLACE
 Organized the premiere of Quantum of solace in mumbai. It was the first
time in history that the bond premiere was held in india before the US.

25. QUANTUM OF SOLACE

26. BIG DIWALI DHAMAAL

27. BIG DIWALI DHAMAAL
 14 days of Non Stop Action in High Street Phoenix Mall
 Key Activties
 Performances by Amber Dhara stars, Raghav Sachar, Panna Gill and
Parthiv Goel.
 Tattoo Artists, Palmist, Caricature artists, Astrologer, Juggler etc
 Performances by mall customers

28. BIG DIWALI DHAMAAL
 Hoardings: 4 across the City and 2 within the Mall
 Internet Banner: On BIG 92.7 Fm website
 Print Ads : Double spread in Timeout – 2 releases
 Standees : 14 standees across High Street Phoenix Mall

29. BIG DIWALI DHAMAAL

30. MALL- A- THON
 BIG 927 FM presents “Mall-A-thon”
 Spreading over 15 days – 3 weekends
 Sept 16th – Sept 30th
 Tie ups with the 3 of the most popular Malls in Mumbai
 Inorbit, Malad
 Galleria, Vashi
 Atria Mall, Worli

31. MALL A THONS
Chambor makeover booth
Asian Paints Wall Activity Bharati AXA Confident Families

32. BROKE BOND RED LABEL NATURAL CARE
 Objective
 To create awareness and highlight the product in Indore, Bhopal
& Gwalior.
 Challenge
 To sample 1 lakh tea cups across 3 cities in 25 days
 Event
 Suggested a road show with tea sampling and product awareness
activity.

33. BROKE BOND RED LABEL NATURAL CARE

34.  Community activities like Family
day, Play Zone, Painting
Competition, Makeover, Quiz
Contest involving the target
audience.
HSBC BANK
 Carried out a series of ground
level activities such as road
shows, kiosk activity & biking
activity at happening Malls,
BPO, Colleges and Youth
handout localities along with
branding options at the College
Canteen for brand registration.
SNICKERS

35. PIAGGIO
 Ape Yatra [Road shows across
India], PAT [Orientation by
Industry pro be it farming,
plantations etc.] & the Mahaotsav
[concluding event] across 100
districts of India.
ASHA VAHINI
 Ten specially designed
performance vehicles and
exhibition vehicles, which
covered the length & breadth of
the A.P. to spread the AIDS
awareness message & reach out
to the masses across the state.

36. SAMSUNG PETROTECH ONGC
 A School Contact Program,
incorporating a Hardware module
educating kids on one hand,
while making them aware of the
benefits of owning a assembled
PC.
 Designing & fabrication of this
one of its kind stall for an
exclusive exhibition.

37. BUS BRANDING – MILLS & BOON

38. BUS BRANDING – MILLS & BOON

39. TRANSIENT
Pole
Kiosks
Neons
Bus Shelters Gantries
Public Utilities
Hoardings

40. MOBILE
Train Branding
Mobile Vans
Auto Tops
Bus Branding

41. STREET FURNITURE
Traffic Signs
Street Signs
Street Towers

42. LOCATIONAL
Building Wraps
Inflatables
Airport Tran slides
Station Branding

43. RETAIL
External Signage
Merchandising
Retail ID

44. SCHOOLS

45. HOUSING SOCIETIES

46. HOSPITALS

47. PIAGGIO DEALER SIGNAGES

48. INDUSIND SEARCH SIGNAGES

49. HSBC COMMUNITY SIGNAGES

50. LIC BRANCH SIGNAGE

51. PALMOLIVE PRODUCTS

52. PRIZM

53. PEPSI T20

54. PURE FURNISHINGS

55. PROJECTS
 Complete Project Consultancy for various Hindi/Regional feature and
documentary films.

56. PROJECTS
 Opening Ceremony of the
IFFI – 2011
 Indian Navy’s President
Fleet Review Nite – 2011
 Birla White Yuva Ratna
Awards – 2011
 Ellora Ajanta Festival –
2012 for MTDC

57. PROJECTS
 Felicitation ceremony for Mr. Javed Akhtar on behalf MCAI, FWA & SAI.
 A three day festival of music & dance for Hema Malini.

58. PEOPLE
 RAJESH CHANDRASHEKAR – Founder & Director.
A marketing professional with over 20 years of experience in brand management,
business strategy and integrated marketing services with extensive understanding
of Brand activations and promotions. He has had exposure in diverse media
vehicles such as print, online, radio and BTL media and having worked in India
and the US for brands such as Motorola, Indian Express, TOI, AMG Inc.,
Eureka Forbes, R.K. Swamy (Hansa Events), Big FM, Yuva and consulted for
msn.co.in.

59. PEOPLE
 RONALD SEQUEIRA – Founder & Director
A media professional with over 15 years of work experience in the field of sales
and marketing. A highly self motivated Individual and a team-builder with in-
depth domain knowledge of the print industry having worked with premiere
brands such as Times of India, India Today, Midday and Indian Express. A
keen wildlife enthusiast, wildlifetrips.in venture is his brain child and he is the
driving force behind it all.

60. PEOPLE
 VISHAL PAI – Founder & Director
A media professional with over 15 years of experience with expertise in the area
of sales and marketing. A well-networked individual with sound knowledge of
brand conceptualization, revenue generation and profit centre management
having worked in the print industry with brands such as Time Out and
The Indian Express.

61. PEOPLE
 SHANTANU CHOUDURY– Business Director
A media professional with over 20 years of experience with expertise in the area of
sales and marketing. A well-networked individual, team leader with excellent man
management skills. Core competency in profit Centre management having worked
with brands such as Time Out and The Indian Express & Business Standard.

62. THANK YOU