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SEO Presentation
- 1. Oracles, Semantics andSEO Using research and analytics to influence the future of your search rankings
- 2. Presentation Goal To providea better understanding of how search works to help generate search engine friendly content.
- 3. Quiz: Name thisplace HINT: One hundred miles northwest of Athens, above the Gulf of Corinth, on the holy mountain of Parnassus
- 4. SEO… It’s allgreek to me. γνῶθι σεαυτόν μηδὲν ἄγαν Priestess of Delphi (1891) by John Collier; the Pythia was inspired by pneuma rising from belowhttp://sacredsites.com/europe/greece/delphi.html
- 5. Before you doanything... Know Thyself γνῶθι σεαυτόν "There are three Things extremely hard, Steel, a Diamond, and to know one's self." -Benjamin Franklin, in his Poor Richard's Almanack (also know your business objectives)
- 6. How do Prospectssee you?
- 7. Always start bysearching... Start with how you think people are searching or see how they are searching and look at the results? Both… You need to understand both how you want to be found as well as how you are currently being found...
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- 9. Components of anoptimized page
- 10. How Rankings areGenerated (for now…)
- 11. Google Search Algorithm:When, Where and How Often... Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways. http://moz.com/google-algorithm-change#2013
- 12. A Brief Historyof Google Search...
- 13. Search Projects atGoogle
- 14. Welcome to theSemantic Web “The word semantic itself implies meaning or understanding. ...the fundamental difference between Semantic Web technologies and other technologies related to data (such as relational databases or the World Wide Web itself) is that the Semantic Web is concerned with the meaning and not the structure of data.” http://www.cambridgesemantics.com/semantic-university/introduction-to-the-semantic-web
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- 17. Nothing In Excess μηδὲνἄγαν Anything you can do in excess for the wrong reasons is exciting to me. Carrie Fisher
- 18. SEO is Dead…Long live SEO • SEO is a big industry • Keyword reporting is almost completely gone… • The rate of change google algorithms incur are almost impossible to keep up with • Google is on to those trying to game the system The industry is dead. Not the discipline.
- 19. Google Pets: Hummingbirds,Penguins and Pandas
- 20. Link Building: Watchyour backlinks Typically done through traditional PR, with very thorough vetting of the sites http://moz.com/researchtools/ose/anchors?site=www.psu.edu
- 21. Keyword Stuffing • "Keywordstuffing" refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results • Often these keywords appear in a list or group, or out of context (not as natural prose) • Filling pages with keywords or numbers results in a negative user experience, and can harm your site's ranking • Focus on creating useful, information-rich content that uses keywords appropriately and in context https://www.rankwise.net/gradschool.psu.edu
- 22. Tools You CanUse: Τυχη μη πιστευε Do Not Trust Fortune
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- 24. Google Analytics: QueryImpressions
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- 28. SEO Page ComparisonTool http://www.internetmarketingninjas.com/s eo-tools/seo-compare/
- 29. Latent Semantic Indexing (LSI)discovers semantically related words and phrases. The whole idea of using LSI allows the search engines to find highly relevant content for any given search term. When writing content for the Internet, it is important to use Latent Semantic Indexing (LSI) or Keyword Theming as it is often called. Latent Semantic Keyword Generator http://lsikeywords.com/
- 30. Foresee the Future Ορατο μελλον
- 31. Prepare for what’sahead...
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