The document summarizes research showing that companies pursuing conscious capitalism through supporting social causes and integrating them into business operations significantly outperformed the market and are favored by consumers. Survey results found that over 50% of respondents consider social purpose as the most important factor when brands are equal in quality and price, and over 60% feel corporations need to integrate causes into daily business rather than just donate money. The document suggests businesses are uniquely positioned to make a positive impact and should consider how to better support social causes.

1. © Ergotron, 2013, jrp
A
These are some of the companies who do well by doing good,
for their employees, customers & shareholders
And, where I work:

2. © Ergotron, 2013, jrp
“CONSCIOUS CAPITALISM”
PUBLICLY TRADED COMPANIES (CCC)
RESULTS
VS
STANDARD & POOR’S 500 INDEX (S&P),
FROM 1996 – 2011
WERE 10.5X BETTER
Source: John Mackey & Raj Sisodia
http://blogs.hbr.org/2013/04/companies-that-practice-conscious-capitalism-perform/

3. © Ergotron, 2013, jrp
When quality & price are equal, 53% of survery respondents
say social purpose ranks as MOST important factor in selecting a brand –
up from 42% just five years ago.

4. © Ergotron, 2013, jrp
62% of those surveyed, feel that it is no longer enough
for corporations to simply give money away to a good cause:
Corporations need to integrate the cause into their day-to-day business.

5. © Ergotron, 2013, jrp
76% of those surveyed, will buy a product from a
company supportinga good cause. 44% refuse to buy a product/service
because the company doesn’t actively support a good cause.

6. © Ergotron, 2013, jrp
80% feel that corporations are in a uniquely powerful
position to make a positive impact on good causes.

7. 88% of Americans believe business needs to place at least
equal weight on society’s interests as on those of business.
© Ergotron, 2013, jrp

8. © Ergotron, 2013, jrp
Are you and your company ready
to be the change America wants?
For more information on ways to change, contact me at:
jpayfer@ergotron.com
All statistics courtesy of IEG Sponsorships;
2012 Edelman goodpurpose® Study